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EPISODE · Dec 29, 2006

5 Steps To Make 2007 More Profitable.

from Copy That Sells Podcast · host Edward Santosh

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 5 Steps To Make 2007 More Profitable. a. Redefine: The new year is a good time to look into new markets you can enter. If you are selling too narrow a niche, look for ways how you can move up a notch or if you are selling to a too broad an audience, find out if you can go down a notch and be the dominant player in the market. b. Change The Process: Are you just functioning as an order taker? Expecting your customer to know everything about you? Is your sales process a consultative one? c. Explain - Educate: Do you educate your clients sufficiently to help them get the results they are looking for from you? If yes, how do you do that? If not, why not? d. Differentiate: In what ways are you different from your competition? Price? Terms? Product? Delivery? Service? e. Remove The Risk: Do you completely remove the risks on doing business with you? If not, why not? If yes, think of ways how you can improve that so that, doing business with you becomes a snap for your clients. Of course, to write your sales copy, you contact me. Ok that's a shameless plug. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments

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