5 Steps to Start Selling Your Knowledge Online

In this week’s episode, we are going to be talking all about launching an online product. Due to what we have all experienced in the world lately, lots of people are starting to think about how they could take their business more online, which means you can work anywhere, at any time. I want to help you by giving you all the tips I have learnt from having an online business and the things you need to do to get started. KEY TAKEAWAYS COVERED IN THE PODCASTThe knowledge industry is anyone who can teach or serve from the topic they know and understand.Online products in the knowledge industry include; masterminds, coaching programmes, memberships and courses.If you sell a product right now, can you now teach it?The knowledge industry has opened up and we can now learn anything from anywhere.There is huge potential for you to earn money from selling what you know.No matter what you offer, it needs to be transformative.Understand who your ideal customer is and who would need support, so you know who you are talking to.There are many ways to deliver an online product and you may need to use some third party websites/platforms.Don’t try and do too much – we are all sort on time so too much content isn’t always the best way.Breakdown how your product or service comes together so you are clear on what your customers/members actually get.Look at who else is offering a similar product or service to you – do not get disheartened by this, just use it as research.Don’t take one person’s word for it – ask lots of people for their opinion.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not a “get rich quick” option. Creating and selling your online product takes a lot of work and there are lots of things to think about, but it is so worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSOnline Products in the Knowledge Industry 04:30Can You Teach Your Product or Service? 05:21What Transformation Can You Offer? 07:37Who is Your Ideal Customer? 09:49How Are You Going To Deliver Your Online Product? 11:44Research 18:19Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Thank you. Thank you. Thank you for joining me as always as I'm recording these episodes. Cause I'm doing I'm batching some episodes at the moment. I've just had a lovely message into my inbox saying how much someone loves the podcast. And honestly, it makes my day. It literally makes every single thing I do worth it because I just love the thought that you're out there listening to this right now and you're getting something from it. So if you're sat there and you've never DM me, or you've never tagged me into an Instastory, or if you've never gone and reviewed the podcast, then I urge you, please, please do so I really, really do appreciate it. Okay. So today's episode, we're going to be talking about launching an online product, and there's a couple of reasons why I want to talk about this. One of the main ones is because obviously while I'm recording this, we are still in some elements of lockdown. And, uh, the pandemic is still very much around. And obviously that has had a massive, massive difference to our lives and our businesses. And during the lockdown, you might have really quickly jumped into action and taken elements of your business online. You might have followed and not done anything with the business and the business that you run today that you've reopened hopefully by now, if you've had to fill out or if you have to close, if it's physical shop, you might be looking at, okay, "What if this happens again? How am I going to protect myself from this going forward?" Or you might be one of those people that like said you jumped on it. You immediately started doing stuff online. And now you're thinking, okay, that was fine as a interim solution. But now, how am I going to do this properly going forward? Because it gives you another option. And that's what I particularly love about doing the online business. That when it happened, when everything shut down, I could carry on if in fact anything, I jumped into more action. So for me, it was very much a case of, I couldn't be more grateful for having an online business. I also love the fact that I can do my job anywhere and no one is expecting me to be in a certain place at a certain time. And I don't have to deal with that. So for me, having an online business has been so freeing and also amazing because I can help so many more people. People that would never have been able to take my services when we offered it as consultancy or when I offered it as an agency. So there's loads and loads of reasons. These are just a handful of reasons why having an online business is so good. But like I said, I wanted to talk about it today because you might have been floating the idea based on what's happened. And I want to just take you back a bit. Also you might not have ever even thought about it cause you might be sat there thinking, "Well, I can't for my business, it wouldn't work". And actually I want to show you today that actually I think it can, and maybe you should consider. Whether this is something for you. Now, some of you are going to listen to this episode and go, "Nope, not for me". And that's absolutely fine. And some of you, I might open your eyes to a new way of doing business. But I think if anything is going to the fact that we had a pandemic and the world literally shut overnight is probably enough for most people to go, "Okay, let's just look at this". So what if you're sat there going. One, I had to jump to action and sort of couple something together. Or two, I really want to be serious about this and think about doing it properly. How are you going to get started? How do you know if this is even a viable thing for you to do? And one of the very first things that you should be thinking about and having conversations with yourself about. And that's what this episode's all of about. Okay. So let's start talking about what an online product is. I am not talking so much about selling your product online, as in, if you are a physical shop and you have, you know, you sell cards, greetings cards, and you put those online. That's not so much what I'm talking about. I am talking about online products that normally come in the knowledge industry. So the knowledge industry. Is anybody who can teach or serve from the thing that they know and understand. I don't think that was an exact definition and I'm sure I probably could have found a better one, but anyway, it just came out at the time. So it tends to be things like masterminds. Coaching programs, memberships, and courses. They tend to be the types of online products that I'm talking about. And like I said, there are lots of you that can do those. Have a great example of someone locally that has a food product that they sell. They sell spices for Indian food. I use them. They're amazing. And she was doing prior to lockdown, she was doing in-person cookery lessons. And doing in-person catering and obviously locked down happened and she couldn't do it anymore. So she then started a subscription program for her spices, where she would send you a spice or a couple of spices every month and give you a recipe. And I think there's a video alongside it or whatever it is. So, you know, even if you sit there thinking, well, I sell a product, that's not gonna work for me. She's proof that it can. And it does. So, like I said, these are the first things you need to think about, you know. Is it something that if you do sell a product, is it something that you could teach? Because there's no reason why in her example, for instance, she couldn't go online and teach people online and have that part of a course or a membership. And you just need to look at some of the celebrities. Like I know Gordon Ramsay is known worldwide. You know, he has done something, I think it's a teachable, I can't remember where he teaches you how to cook like him. And it's a, it's a course and he sells this course online. So. Now we're in a world that actually the knowledge industries opened us up so amazingly that I can learn anything from anywhere. Whether it's how to play guitar, whether whether it's you know personal development, whether it's baking a cake or learning how to do photography or whatever it might be. The knowledge industry is huge and there's huge potential. Not only for me to learn things, but you to earn money. For us to sell and promote our, our services and our products. So that's the first thing, like I said, If you sell a physical product, if you do something physically, like maybe you do nails or maybe you're a masseuse or whatever, is there a way you can go on and teach that online. Now you might not want to. And that's absolutely fine. Not a problem, but I'm just trying to give you ideas that if you did want to go and do something online, that's where I would start looking. So those are the kinds of things I'm talking about. So let's go through, I've got five steps that I want to tell you about that I think you should consider doing before you go down the route of trying to find a platform and working out and doing all that sort of good stuff. So step number one, I want you to sit and think what is the transformation? What transformation can you offer someone with an online product? So. Is the...