5 Strategies to Enhance Student Recruitment for Career Colleges with Philippe Taza of of Higher Education Marketing (HEM)

In this episode of the Edup Canada podcast, host Michael Sangster welcomes Philippe Taza, CEO of Higher Education Marketing (HEM). They discuss the crucial role that external vendors like HEM play in connecting students to the right educational programs. Philippe shares insights on the evolution of digital marketing and attribution, illustrating how complex and multifaceted student recruitment has become. The conversation also touches on the importance of mentorship in career colleges and how impactful moments can shape careers. Philippe emphasizes the significance of continuous learning and adaptation, particularly with the rise of AI technologies like ChatGPT. This episode encapsulates the mission of Edup Canada: exploring how training and skills can lead to lasting career success.00:00 Introduction to Edup Canada Podcast01:43 The Role of Higher Education Marketing (HEM)02:23 Digital Evolution in Student Recruitment04:36 The Impact of AI and Chat GPT in Education08:37 Mentorship and Career Development18:13 Marketing Attribution: A Complex but Crucial SkillRead the full transcript hereListen to past episodes hereThis episode is brought to you by ArchieCPL by KnowMeQ Archie is a revolutionary credit for prior learning tool that turns PLAR into a recruitment revenue-generating superpower. Archie turns applicants into students in minutes, and it can do it with incredible accuracy that saves colleges and applicants time and money.So you can say buy, buy, buy to manual eligibility assessments, and that means more students in the right program and on the path to success. You can learn more about Archie at knowmeq.com. When you're there, you can book a free demo, and when you meet with their team of educators on a demo, mention EdUp Canada to activate Archie for free for three months at your college.Big conversations start with Archie.