5 Tips for Leveraging Email Campaigns for Hotels

The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.One way to beat the competition is to launch a comprehensive email marketing strategy. Stats show that hotel email marketing campaigns get an average open rate of around 22.48% with a 1.61% click-through rate.In this episode, I'll go over five tactical and easy-to-implement social media content strategies for hotels looking to use email marketing to drive more bookings from past guests.