PODCAST · business
The Modern Marketer
by Eddie Garrison
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game. Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow. From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world. Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
Episodes
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The AI Adoption Framework Every Executive Should Follow
Everyone is talking about AI, but most organizations are approaching AI adoption backward. They’re buying tools, giving employees access, and hoping transformation follows. It doesn’t. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down a practical six-step AI adoption...
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The Biggest AI Mistakes Businesses Are Making Right Now
Podcast Description Everyone is talking about AI, but most businesses are making the same costly mistakes. In this episode, Eddie Garrison breaks down the biggest AI adoption mistakes organizations are making today and explains why simply using more AI tools doesn't guarantee better results. From...
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How to Write Value Propositions That Turn Visitors Into Customers
Most businesses struggle to explain why customers should choose them. Instead of communicating real value, they rely on generic phrases that fail to inspire action. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down the anatomy of a high-converting value proposition and...
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Creating Messaging That Matches Customer Awareness Levels
Why do some marketing campaigns generate results while others fall flat, even when the product, service, or offer is strong? The answer often comes down to one critical factor: whether your message matches your audience's level of awareness. In this episode, we explore the five stages of customer...
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How to Find Your Real Competitive Advantage
Most businesses think their competitive advantage is price. They're wrong. In this episode of The Modern Marketer Podcast, we break down one of the most common misconceptions in business and marketing: the belief that lower prices create a stronger competitive position. You'll learn why competing...
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How to Prioritize Marketing Channels With a Limited Budget
In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how businesses can prioritize the right marketing channels when budgets, time, and resources are limited. With so many platforms competing for attention, many brands fall into the trap of trying to do everything at once,...
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The 4 Layers of a Complete Marketing System
Most businesses aren’t struggling because they aren’t doing enough marketing. They’re struggling because their marketing is incomplete. In this episode of The Modern Marketer Podcast, we break down the 4 essential layers of a complete marketing system and why missing just one can keep your…
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How to Build a Marketing Strategy That Actually Connects to Revenue
Most marketing strategies don’t fail because of poor execution. They fail because they were never tied to revenue in the first place. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how to build a marketing strategy that moves beyond activity and directly drives…
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What to Fix First When Your Marketing Stops Working
If your traffic looks normal but revenue is dropping, this episode will help you stop reacting and start diagnosing so your marketing can scale efficiently again. Host Eddie Garrison breaks down what businesses should actually fix first when marketing performance drops. When leads slow down, most...
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How to Turn Your Google Business Profile Into a Lead Machine
In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results without increasing ad spend or waiting months for SEO to work. If your marketing feels slow, expensive, or invisible, your...
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Customer Engagement Strategy: How to Build Relationships That Drive Growth
With acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retention, loyalty, and lifetime value. Host Eddie Garrison walks through what a true customer engagement strategy looks like, how to…
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Why 37% of Consumers Now Start With AI Instead of Google
Search is no longer just a tool. It is becoming the decision layer between people and brands. In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down new research showing that 37% of consumers now begin their searches with AI instead of Google and why this shift is...
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Little Treat Culture: How Everyday Moments Build Real Loyalty
In an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’s built in the quiet moments in between. In this episode of The Modern Marketer Podcast, host Eddie Garrison explores the rise of “little treat”...
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Smarter Audiences Are Being Shaped by Synthetic Data
Audiences aren’t just getting smarter — they’re being simulated. In this episode of The Modern Marketer Podcast, Eddie explores how synthetic data is fundamentally changing the way brands understand customers, test strategies, and make decisions. What happens when every company can model markets,...
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5 Signals Already Reshaping How Brands Will Win in 2026
While many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents are influencing purchase decisions, large language models are determining which brands get recommended, and trust is being evaluated by systems long...
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What McDonald’s AI Ad Disaster Teaches Every Marketer
In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every marketer experimenting with AI today. After intense backlash over unsettling visuals, tone-deaf holiday messaging, and accusations of “AI slop,”…
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The AI Visibility Layer: Why SEO + PPC Will Never Be the Same
AI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game. In this deep-dive episode, Eddie Garrison breaks down the new three-layer visibility ecosystem where SEO, PPC, and AI work together… and where AI-generated answers are quickly…
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Unlocking 50% Brand Lift with Media Synergy
Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media with digital channels consistently drives massive results. You’ll learn the best-performing channel combinations, how brands like Walmart are winning...
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The 5 Steps to Winning Search in the Age of AI
In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility. Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visiting a website, maybe even yours. Ranking #1 is no longer…
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Will Your Brand Survive the AI Search Revolution?
AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how...
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Why Traditional Customer Personas Are Dead and What to Do Instead
In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger…
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Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace
In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the bot to unpack the real reason why human-led…
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Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference
In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the...
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The Power of Creative Packaging: Why It Matters More Than Ever
In a world where consumers are constantly bombarded with choices, it’s no longer enough for your product to simply be good—it has to look good too. And that’s where creative packaging comes in. Often overlooked as just a functional necessity, packaging is actually one of the most powerful…
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Healthcare Marketing & Branding Trends Guide
In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design…
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The State of Social Media: What’s Dominating and What’s Declining
As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.
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The Problems of Running Your Own Digital Marketing
The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their...
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Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing
In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized...
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The Benefits of Partnering with a Marketing Agency for Your Hospitality Business
In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing...
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Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency
As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your...
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What Is a Hospitality Marketing Agency?
In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct...
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How Hotels Can Use Word of Mouth to Their Advantage
Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon. Consumers tend to choose your brand over others when they perceive it as popular among their peers.…
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Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand
As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an...
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Using Hotel Rewards Programs to Drive Bookings
In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of...
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Responding to Customer Reviews in the Hospitality Industry
In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality...
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Sun, Fun, and Occupancy: Strategies for Summer Hotel Success
Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the...
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Marketing Your Restaurant on Instagram
Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to...
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Mastering the Art of Hotel Newsletter Marketing
In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to...
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Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell
On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this...
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The Psychology Behind Successful Hotel Marketing
The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology...
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Outsourced Hotel Marketing: What’s Best for Your Hotel?
In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its…
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8 Strategies to Increase Repeat Guests at Your Hotel
As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we...
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Leveraging the Power of Email Marketing for Transportation Companies
In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make...
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The State of Hospitality
I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando...
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5 Benefits Restaurants Can Gain by Harnessing Social Media
In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of...
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Attract More Guests With Content Aimed At Travelers in Unexpected Moments
Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local...
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5 Tips for Leveraging Email Campaigns for Hotels
The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day. One way to beat...
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Navigating the Future: Hospitality Marketing Trends for 2024
In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges...
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3 Tips to Improve Your Copywriting Immediately
In this episode of The Marketing Pilot we unravel the secrets to improving your conversion rates. We're doing a deep dive into the world of copywriting and how a few simple tweaks can transform your copy into a conversion machine.
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The Importance of Culturally Competent Marketing
In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing,...
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ABOUT THIS SHOW
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game.
Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.
From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
HOSTED BY
Eddie Garrison
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Frequently Asked Questions
How many episodes does The Modern Marketer have?
The Modern Marketer currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Modern Marketer about?
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game. Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow....
How often does The Modern Marketer release new episodes?
The Modern Marketer has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Modern Marketer?
You can listen to The Modern Marketer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Modern Marketer?
The Modern Marketer is created and hosted by Eddie Garrison.
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