5 Top Tips For Earning Speaking Gigs In Your Industry

KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry.Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not only is it great for practice, but it helps get your name known.The more you speak, the better you become. The last thing you want to do is get an amazing speaking opportunity and mess up because you haven’t had enough practice.Attending conferences is a great way to network with speakers and event organisers. You need to experience the conferences you want to speak at in order to see whether or not you’re going to be a good fit. Not only that, but it will help you perfect your pitch for the following year.You need to be sure you’re applying to speak on a topic you’re an expert in. If you have no content based on the topic you want to speak on, event organisers will see this from the beginning. They need to see that you’re an expert.It’s important you’re telling people that you want to speak or that you are a speaker. Make sure you’re including speaker in your bio and posting on social media that you’re available.Use images of you speaking to show that you can speak at events.Consider creating a speaker section on your website. Even if you’re speaking for free, you still need to get as much as you can out of the event as you can. Encourage people to tag you in a post, get photos and videos of you talking and screenshot any feedback you receive.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you want to earn money for your speaking sessions, it’s okay to work for free. The benefit of you being stood there speaking to your perfect audience can outweigh any monetary benefits you will receive.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy You Should Want to Become A Speaker – 05:50Tip #1: Start Small -10:36Tip #2: Attend Lots of Conferences – 15:15Tip #3: Make Sure You’re Known for The Content You Want to Speak About – 20:15Tip #4: Tell People You’re A Speaker Or You Want To Be one – 22:00Tip #5: Make Use of Every Speaking Opportunity – 25:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELead Pages Episode 77 Episode 63&nbsp;Transcript below&nbsp;Speaker 1: (00:32) Hello and welcome to this week's episode of the podcast. How have you been? So I've decided to do another solo episode this week. In all honesty, do you know, I'd love to make things up, but I can't. I'm just way too honest. I got so distracted with doing the academy and doing the launch for that that I didn't prebook enough people. So I constantly have a list of who's coming on, what I'm planning, what I'm doing, and I know who I want on. And some people haven't even been asked, some people are waiting to be booked in, but I always make sure I have this kind of list of people that are coming in and honestly I got so preoccupied that I just hadn't kind of focused on, "Okay, when's the next interview?" So anyway, hence why I'm doing a solo episode as it is and the day of recording this. I am literally recording an interview later on today. But I just thought I didn't want to rush it and I'd much rather do another solo and then throw you an interview next week.(01:31) You might be sat there thinking, Teresa, why did you say all that? We would have no idea. But you know what, like I said one, I'm a very honest person. Two I think you need to understand that everybody struggles sometimes getting organised. Things get in the way. And honestly this summer holiday seems to felt worse than any other. For one, it's been really long. My daughter's going to have been off for two months by the time she goes back to school. Now I'm not going to make it like I've had it the whole two months cause I haven't, she does do, um, a week with me and a week with her dad. So she does have half the time at Dad's. So I guess in that way I should be fine. However, when she's here, cause she's, well she's not only child, she's obviously got step siblings but they're much older and they're busy and they're doing stuff. So really when she's here, all her attention is aimed at me in terms of wanting my attention, wanting me to help with stuff. So it honestly has been so difficult.(02:28) And so this morning I've got to tell you this story. I've literally wrote an email that's going out today and that's, you're going to see if you're on my email list, but I've got to tell you this story cause it was ridiculous. So I'm sat in my office working and I'd shut the door, which I don't often do, but I wanted to shut the door cause I wanted to say to the rest of the house, I don't want you interrupting me. I've got stuff to do. Anyway, my daughter had got a friend staying over and I get this tap on the door. I say come in and it's her friend and she says that basically daughter is in her bedroom, stuck in her coat and is crying and I'm like say what? She stuck in her coat. I went in and she's got this new tick-tock a cane, which she loves and is very excited about and she to be fair to has been creating some really creative videos. So much so I've said to her that I'd like to do an Instagram story takeover with her cause she is really creative and she decided that she was going to do this story, that basically she was going to put her legs in her arms of a coat and pretend she was doing like a headstand or I don't actually know what the deal was, if I'm totally honest. But she basically put her legs in the arms of her coats and got them stuck. So she sat on the floor sobbing and I'm trying to get the arms off her feet, which are not coming. And I'm like, how on earth did you get these on? Cause they're not coming off. I am verging on either screaming at her, laughing or just like falling about thinking I can't do this anymore.(04:06) Anyway, after much messing around, I managed to get this coat off her legs without having to cut it. But honestly it just really made me think because then I sit down at my desk, I carry on working and I get tagged in a post by this big conference, this marketing conferences happening that I'm not speaking at. But the conference, there's a, there's a guy speaking called Philip Kotler and if you ever did any marketing formerly then you should recognise his name.Speaker 1: (04:33) My entire degree was talking about Philip Kotler because we used his book for everything. He's a real marketing genius, and if I'm totally honest, and this is going to sound awful, I didn't even realise he was still alive just because obviously I did my degree quite some time back anyway, so how you then get tagged in a post alongside this event or from this event that he's speaking at because they found my TedX talk and they've posted it. So it's just like, isn't that hilarious? One minute I go from rescuing my daughter's legs out of his shoe out of her codes, and the next minute I'm tagged in a post alongside a guy that I learned when I was at uni. Like honestly, life is crazy. Absolutely crazy. Anyway, let's get on with today's episode. Now I've told you about my slightly crazy morning so far, so today I am going to be talking about kind of coincidentally about how to get speaking gigs.Speaker 1: (05:30) Now when I say, coincidentally, it had nothing to do with the craziness and my daughter is more the fact that I was tagged in on a conference that was happening. But I am going to talk you through some of the tips that I've used to get speaking gigs over the time. But before we go into that, I want to talk about why you would even want to become a speaker.&nbsp;Why You Should Want to Become A Speaker&nbsp;Now I'm not sat here saying you've all got to do it because honestly it's not for everyone and there's good reason for that. You know, because some are not natural speakers and therefore trying to force everybody onto the stage will not be the necessarily the best advert for you or your business. Some people unlike me are really good writers and therefore books are absolute ease. Um, you know, or it might be something else, but I'm not saying that everybody has to speak on a stage.Speaker 1: (<a...