#5 Validate value with Virtual Brands with Raphael Nerz & Yves Terrier, Co-Founders Innohack

from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook

3' Why Yves & Raphael are obsessed about customer centricity  7' Why gathering evidence along the way is key to succeed for iterative product development 11' How they design experiments to test assumptions and hypotheses of their clients  16' How they make pivoting as cheap as possible 21' When Virtual Brands with thought-up products make a lot of sense  25' Why inviting a bunch of people to your innovation laboratory is a completely different ballgame  29' Why spending a little money upfront is great value-for-money to "bet on the right horse"  34' How product validation and B2B sales are in some ways very similar  39' Why "keeping it up" on learning is crucial to get maximum value from market validation  44' Why sales is an essential part of product development

What this episode covers

3' Why Yves & Raphael are obsessed about customer centricity 7' Why gathering evidence along the way is key to succeed for iterative product development 11' How they design experiments to test assumptions and hypotheses of their clients 16' How they make pivoting as cheap as possible 21' When Virtual Brands with thought-up products make a lot of sense 25' Why inviting a bunch of people to your innovation laboratory is a completely different ballgame 29' Why spending a little money upfront is great value-for-money to "bet on the right horse" 34' How product validation and B2B sales are in some ways very similar 39' Why "keeping it up" on learning is crucial to get maximum value from market validation 44' Why sales is an essential part of product development

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#5 Validate value with Virtual Brands with Raphael Nerz & Yves Terrier, Co-Founders Innohack

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This episode is 48 minutes long.

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This episode was published on July 16, 2020.

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