EPISODE · Aug 17, 2026 · 9 MIN
5 Ways for PT Owners to Improve Google Ads Results
from The Practice Marketing Podcast · host Neil Trickett, PT
Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it.In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients.We cover:How much PT clinics should actually spend on Google AdsThe key numbers every clinic owner should trackWhy promoting specific specialties can outperform generic campaignsWhat to look for when choosing a Google Ads agencyWhy asking patients “How did you hear about us?” isn't reliable trackingHow AI Call Intelligence can connect ad spend to booked appointmentsHow to turn Google Ads data into smarter marketing decisionsIf you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities.Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!
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What this episode covers
Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients. We cover: How much PT clinics should actually spend on Google AdsThe key numbers every clinic owner should trackWhy promoting specific specialties can outperform generi...
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5 Ways for PT Owners to Improve Google Ads Results
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