The Practice Marketing Podcast

Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it.In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients.We cover:How much PT clinics should actually spend on Google AdsThe key numbers every clinic owner should trackWhy promoting specific specialties can outperform generic campaignsWhat to look for when choosing a Google Ads agencyWhy asking patients “How did you hear about us?” isn't reliable trackingHow AI Call Intelligence can connect ad spend to booked appointmentsHow to turn Google Ads data into smarter marketing decisionsIf you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities.Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!

Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones.This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth.We cover:Eric's #1 piece of financial advice for PT ownersWhat financial strength really means for a practiceThe biggest financial challenges owners face in 2026Key metrics every owner should track (including labor efficiency ratio)Common financial mistakes that hurt long-term stabilityHow to improve cash flow and build the right reservesWarning signs of financial trouble — and how to balance growth with stabilityIf you want a healthier, more resilient practice this year, this one's worth your time.Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/! 

SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026.In this episode: What SEO actually is, and why every PT clinic still needs it  How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews  The difference between using AI tools and having a real SEO strategy  The biggest SEO mistakes physical therapy clinics are making today  The most important SEO priorities for attracting more qualified patient leads  Why local SEO is critical for growing your clinic  How long SEO takes to produce results, and what clinic owners should realistically expect  What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions  How to future-proof your clinic's online visibility in the age of AI  Amy's top advice for PT owners who want to dominate Google and AI search Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams.In this episode: Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners  The reimbursement trap that's keeping many practices focused on the wrong growth strategy  Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance  How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more  Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue  How recurring wellness services can keep patients engaged long after they finish rehab  The real-world success story of a PT clinic using Google Ads to grow its massage therapy services  One simple question every clinic owner should ask to uncover their next major growth opportunity Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community. Visit PracticePromotions.net to learn more and request pricing.

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everything from Google Ads and websites to patient newsletters and marketing materials. In this episode: Why Rebound invested in Google Ads for speech therapy and the opportunity they saw  The biggest marketing challenges speech therapy practices face and how to overcome them  How to create Google Ads that focus on patient outcomes instead of just listing services  How Facebook Ads build trust and awareness before patients even need therapy  Why Google Ads and Facebook Ads work best together, not against each other  What it's like working with Practice Promotions and why ongoing optimization matters  Wendi's advice for speech therapy and rehab practice owners looking to grow through digital marketing Ready to attract more speech therapy patients? Practice Promotions helps rehab practices grow with Google Ads, SEO, high-converting websites, social media, and more. View our Marketing Plans & request pricing at PracticePromotions.Net 

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell.In this episode:The #1 marketing tactic driving results for PT owners in 2026Why solo clinicians are often better off DIY-ing it, and what to focus onClear signs it's time for an agency: 4-6+ providers, a new location, $500K+ in revenue, feeling overwhelmed, or not showing up on GoogleWhy even clinics with an in-house marketing director shouldn't do everything themselvesWhat a real marketing agency should deliver: tracked results, ROI, the fundamentals (website, SEO, ads), and patient marketingHow AI is changing PT marketing, and where it falls shortThe top 3 things holding PT owners back from growthReady to hire a marketing agency? Practice Promotions is the PT-specific agency you'll WISH you hired first! View our Marketing Plans & request pricing at PracticePromotions.Net! 

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation.In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities into patients.You'll learn:Why marketing generates opportunities—not patient growthThe hidden cost of poor phone conversion ratesWhy buying more leads won't fix a conversion problemHow patients compare clinics before choosing where to scheduleWhy your front desk should be viewed as a growth asset, not just an administrative roleSimple ways to improve the patient experience from the very first phone callBefore investing more in marketing, discover how improving your front desk's conversion process could unlock significant growth already sitting in your pipeline.Need more new patients? Want BETTER marketing that gets you the patients you really want?Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Check out our services at PracticePromotions.Net. 

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side?In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built. With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over.We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it.Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective.In this episode:Why Andrew decided to rebrand and what the process really looked likeThe fears he had going in — and how he moved through themThe real impact on patient perception, team culture, and referralsHow Google Ads fits into Full Strength's growth strategyThe milestone Andrew says wouldn't have happened without consistent marketing investmentHis advice for PT owners sitting on the fence about a rebrand or paid adsView their new website at FullStrengthPT.Com!Need a new physical therapy website? Check out Practice Promotions' website designs and services at PracticePromotions.Net! 

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to...Rank for Knee Pain on Google & AISpeak to patients' pain pointsUse Google Ads PPC...and ultimately, fill your clinic with more ACL patients!Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!Matt is a physical therapist and a former practice owner. At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!

Is your website quietly costing you patients?Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely.In this episode, we break down the 5 signs your PT website is holding you back: slow load times, poor search visibility, no clear booking path, an outdated design, and copy that talks about you instead of your patients.Each problem is more common than you'd think — and every single one is fixable.If your website was a front desk employee, would you keep them? Tune in to find out.Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. We're a Google Ads Premier PartnerOwned by PTs, for PTsOur goal is to get you more booked appointments from your Website, SEO, Google Ads, Social Media, and Email Marketing!Learn more about our services at https://practicepromotions.net/

Want your clinic to feel warm, personable, and human?Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you!In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human.In this episode:Staff Spotlights — Let patients meet your team before they ever walk through the doorPatient Win Spotlights — Show the transformation, not just the serviceBehind-the-Scenes Content — Pull back the curtain and make your clinic feel familiar and approachableA Monthly Email Newsletter — The most underrated marketing tool in PT, and why your email list is property you ownNeed a new PT website? Want to grow & scale your clinic?Practice Promotions provides powerful website, Google Ads PPC, and patient marketing services. Check out our services at https://practicepromotions.net/!

Most physical therapists are getting underpaid...and you don't even know it!This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement. After discovering that PT owners across the country are routinely leaving money on the table through insurance underpayments and unchallenged claim denials, Andrew built Claim Logic OS — a software solution designed to help PT owners identify, recover, and protect the revenue they've already earned. Today, he’s going to share where PT Owners are losing money due to underpayments – and what you can do about it. Connect with Andrew on LinkedIn!Want to GROW & scale your physical therapy clinic? Then you need better marketing...and we're the PT Marketing Agency you'll WISH you hired first. View our PT Marketing Plans, Pricing, and Case Studies at PracticePromotions.Net!

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!On this webinar recording, you'll learn... Simple tweaks to your website and layout that turn more visitors into booked appointmentsThe most common PT website mistakes that drive away new patients (and how to fix them)How to make your website visible to both Google and AI tools like ChatGPTView winning Physical Therapy Website designs at https://practicepromotions.net/! 

Want more post-surgical rehab patients? Here's how to get them.With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:Dominate Google search with surgery-specific landing pages and targeted SEORun Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"Offer prehab content to build trust before patients even have surgeryBuild an email nurture sequence with recovery guides and FAQs to stay top of mindCultivate surgeon referrals with outcome reports and easy referral toolsShowcase real patient outcomes — timelines, case studies, and video testimonialsShare athlete return-to-sport milestones on social media to tell compelling recovery storiesWhether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

What if you could build a thriving PT practice without ever owning a clinic? Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.You'll learn:Why home-based care changes the patient relationship for the betterThe #1 marketing channel and referral strategies fueling Covell Care's growthHow to manage and empower a mobile PT teamKey operations to nail before going mobileKrista's big goals for Covell Care in 2026About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.Connect with her on LinkedIn. 

What does the future of physical therapy actually look like — and who's fighting to shape it?In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.We cover:Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it rightThe biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itselfHow expanding autonomy and direct access could reshape the PT's role in the broader healthcare systemThe future of private practice and what the APTA is doing to support independent owners over corporate consolidationWhy PT has historically struggled to market itself — and what needs to change at scaleThe rise of hybrid and cash-based models: temporary trend or permanent shift?What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field fasterHow "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinicsIf you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about. 

This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!This walks you through a simple 5-step funnel we use to help PTs get more new patients online:Build a massive online presence with SEOSkip to the front of Google's line with Google Ads PPCConvert patients with an attractive website Build trust by getting regular 5-star Google ReviewsFill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.In this conversation, Eric breaks down:How his journey as a PT led him to identify a massive gap in the diagnostic spaceWhat EMG/NCS testing actually is — and why most PTs are leaving it on the tableHow diagnostics reduce clinical guesswork and improve patient outcomesWhether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)What PT owners need to know before adding ancillary diagnostic services to their business modelHow insurance factors in — and what's cash-pay vs. coveredWhy Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinicsHow PT practices can partner directly with Integrity DiagnosticsWhether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/. 

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S. Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.Here's what we cover:Why trying to "do it all yourself" is the most expensive mistake in private practiceHow to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investmentThe #1 fear clinic owners have about overseas team members — and why Will says the data tells a different storyThe first role a $1–3M practice should outsource (the answer might surprise you)How a Virtual Rockstar can directly drive new patient growth and marketingWhat clinic owners say changes most in their lives once they finally delegate the right tasksHow to make a virtual team member feel like a true part of your culture — not just "remote help"In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growthWhat your clinic could realistically look like 12 months after your first virtual hireHow AI is reshaping the role of virtual assistants — and what that means for the future of your practiceIf you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.You’ll learn: The #1 marketing channel driving real ROI  How to brand and market after an acquisition  A “big brand” move any small clinic can make today  The most overlooked growth opportunity in PT  How to scale your team and your impact If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world.  Here's what he learned that PT Owners need to know!!!Key Takeaways:AI is accelerating fast—use it to enhance your team, not replace themMap out your processes (SOPs) to get real value from AI toolsAutomate admin tasks to free your team for patient careFocus on the full patient journey: discovery, booking, treatment, follow-upThe clinics that blend technology with human connection will stand outStrong business fundamentals still win—AI just amplifies themThe future is full of opportunity—if you lead with people and power it with AI.1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/! 

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...Rank for Shoulder Pain on Google & AISpeak to patients' pain pointsUse Google Ads PPC...and ultimately, fill your clinic with more rotator cuff patients!View the video here: https://youtu.be/_f3xJUSh3I4And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic.We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.In this episode, you’ll learn:Why Annie started a mobile PT practice and how it has grownDifferences in patient compliance and scheduling with in-home careThe #1 marketing channel bringing in new patientsValuable local partnerships and referral sourcesHow she markets pelvic health vs orthopedic and sports injuriesTips for clinics considering adding mobile therapy servicesWhy she chose Practice Promotions and the results she’s seen since becoming a client in 2024Her growth plans for 2026If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing. 

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator. Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group. Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.Connect with Rick & Soroush on their Clinic Accelerator website!You can also follow them on Instagram: @thericklau and @soroush.phyzio

In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT!David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam.We break down simple, practical tax and accounting moves that can save PT owners thousands — without needing to become finance experts.Inside this episode, you’ll learn:The #1 simple tax move most PT owners miss2–3 commonly overlooked expenses that cost clinics real moneyWhen it makes sense to switch to an S-CorpThe biggest bookkeeping mistakes that create tax headachesWhat numbers to review monthly to catch profit leaks earlyHow to structure owner pay (salary vs. draws) correctlyA simple financial habit that makes year-end stress-freeWhere to find $10K in savings without seeing more patientsIf you want to keep more of what you earn and run a financially stronger practice, this episode is packed with actionable advice you can implement immediately.Connect with David on his website: https://www.healthcareaccountingllp.com/Or via LinkedIn! linkedin.com/in/david-light458157

This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:Why they started their own PT practice—and the challenges they faced early onLessons learned about leadership, people management, and marketingThe transition from PT owners to marketing agency foundersEarly wins, setbacks, and defining moments at Practice PromotionsHow the company scaled and what it took to build a strong teamAdvice for PT owners navigating growth and changeThey also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.What we cover:How Rehab2Perform grew a 100,000+ follower social media presenceWhat makes their content engaging, educational, and shareableKey principles for building trust and brand recognition onlineThis episode is a must-listen for PT Owners who want to build their online following!

Hiring is one of the BIGGEST problems for growing PT Clinics.  I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!And due to fewer PT graduates, it's only going to get more difficult. On this webinar replay, you'll learn ...How to use Google Jobs to appear ABOVE Indeed & ZiprecruiterCareer page hacksHow to dominate the competition and get the best staffI presented this exact presentation at the Private Practice Section Conference in 2025.You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordingsWe're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

What was the BIGGEST problem facing rehab therapists in 2025?In this podcast, you'll find out. Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. We'll cover...Misalignment between PT owners & staffBiggest challenges for small, medium, growing, and enterprise clinicsOpportunities for growthDownload the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

Marketing Directors, this one is for you!In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...How patients search online in 2026What's more important: SEO vs AI SearchWhich "AI Marketing Agencies" you can trustWhat PT Owners really need to know to stay #1 on GoogleWhat's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026. Happy listening!

Want more doctor referrals? Ever thought about hiring a Physician Liaison?Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn....What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals!Learn more about Movement For Life at https://www.movementforlife.com/

Are holiday cancellations stressing you out?Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...How much money PTs lose from the front deskScripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is fullCommon objections patients give during the holidaysThis is one episode you'll want your front desk to listen to!

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong.Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth. 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.So be honest...is it time to hire a new agency? If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.

Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.”We’ll dive into how Greendale has...💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy💚 Built deep community roots💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net. 

Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!Today, you'll learn...The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!Reduce your reliance on physician referralsWe're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!

⛰️ Has your growth hit a PLATEAU?The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%.✅ They are also a delight to have as a Practice Promotions client. Today, Zach and Brett will share how they’ve used MARKETING to grow!Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...💌 Subject lines that get patients BOOKING like crazy💌 Email marketing MISTAKES💌 What you need to do to start emailing patients THIS WEEKWatch the recording: https://go.practicepromotions.net/workshop-recordingsHere are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results,  and why teaching is such an important part of his vision. He'll share how he got...15% website conversion rate – that’s 5x the industry average!Average cost per lead - $12.13!PLUS the great work he's doing for Physiotherapy advocacy!

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...- How we run Google Ads for Canadian Physios-What keywords and campaigns are working right now- How to determine the RIGHT budget for you!

Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now.I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this.We'll discuss...- The biggest mistakes PT Owners make- What buyers are looking for (beyond revenue!)- The best time to sellBetter Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services!

Happy National PT Awareness Month!It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT!Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way.  You'll learn how to improve patient satisfaction in these 3 areas:Access and first impressions, Retention Lack of financial clarityYou deserve better marketing results. Learn more about our physical therapy marketing services & request your FREE "PT Better Marketing Kit" at http://practicepromotions.net/

Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universities, including Queen’s and Western, where he’s now Professor of Business and Leadership in Physical Therapy. Darryl’s superpower is turning complex clinic challenges into real growth strategies—without the fluff.Connect with Darryl at https://clinicaccelerator.com/ You deserve better marketing. Learn more at PracticePromotions.Net.

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn...Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patientsTo use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever beforeRegister for our NEXT live workshop on Thursday October 9 at 12:30pm Eastern! We'll be discussing "Get More New Patients for Less $$: How to Lower Patient Acquisition Cost With An Advanced Marketing Approach."Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining?Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying operations. You'll learn....How Stephanie runs her NYC clinic from FloridaHer 4-step “SOAP” method, which been implemented in 32 practices across 13 states and 8 specialtiesHow to gain an “Evolved Mindset” in your practiceConnect with Stephanie on Instagram @theplanningpt! You can also learn more about her business coaching at theplanningpt.com.Better marketing makes it easier. Visit PracticePromotions.Net to see how better marketing can get you better profits, better results, and even better patients!

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it.We’ll cover:Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leadership and financial insight in breaking through plateaus and scaling like a CEO, not just a clinician.How to reclaim your freedom by building systems and a practice model that supports both growth and the lifestyle you want.If you’ve ever wondered why working harder doesn’t solve the problem—and what will—this episode is your roadmap to getting unstuck and moving your practice forward.Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net. Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services! 

You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems.I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. You in?Want to actually GROW your physical therapy practice?Practice Promotions has helped 1200+ PT clinic locations grow their new patients with powerful marketing services. Schedule a "PT Marketing Master" Strategy Call at PracticePromotions.Net.

There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic?In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover...Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical episode; enjoy!🤖 Join Neil for a LIVE Zoom workshop on "Google & AI Search for PT Clinics" THIS Friday September 12th at 12:30pm. We run these Zoom workshops every month; save your seat here: https://go.practicepromotions.net/monthly-pt-marketing-workshop