The Practice Marketing Podcast

Want more post-surgical rehab patients? Here's how to get them.With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:Dominate Google search with surgery-specific landing pages and targeted SEORun Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"Offer prehab content to build trust before patients even have surgeryBuild an email nurture sequence with recovery guides and FAQs to stay top of mindCultivate surgeon referrals with outcome reports and easy referral toolsShowcase real patient outcomes — timelines, case studies, and video testimonialsShare athlete return-to-sport milestones on social media to tell compelling recovery storiesWhether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

What if you could build a thriving PT practice without ever owning a clinic? Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.You'll learn:Why home-based care changes the patient relationship for the betterThe #1 marketing channel and referral strategies fueling Covell Care's growthHow to manage and empower a mobile PT teamKey operations to nail before going mobileKrista's big goals for Covell Care in 2026About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.Connect with her on LinkedIn. 

What does the future of physical therapy actually look like — and who's fighting to shape it?In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.We cover:Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it rightThe biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itselfHow expanding autonomy and direct access could reshape the PT's role in the broader healthcare systemThe future of private practice and what the APTA is doing to support independent owners over corporate consolidationWhy PT has historically struggled to market itself — and what needs to change at scaleThe rise of hybrid and cash-based models: temporary trend or permanent shift?What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field fasterHow "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinicsIf you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about.

This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!This walks you through a simple 5-step funnel we use to help PTs get more new patients online:Build a massive online presence with SEOSkip to the front of Google's line with Google Ads PPCConvert patients with an attractive website Build trust by getting regular 5-star Google ReviewsFill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.In this conversation, Eric breaks down:How his journey as a PT led him to identify a massive gap in the diagnostic spaceWhat EMG/NCS testing actually is — and why most PTs are leaving it on the tableHow diagnostics reduce clinical guesswork and improve patient outcomesWhether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)What PT owners need to know before adding ancillary diagnostic services to their business modelHow insurance factors in — and what's cash-pay vs. coveredWhy Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinicsHow PT practices can partner directly with Integrity DiagnosticsWhether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/. 

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S. Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.Here's what we cover:Why trying to "do it all yourself" is the most expensive mistake in private practiceHow to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investmentThe #1 fear clinic owners have about overseas team members — and why Will says the data tells a different storyThe first role a $1–3M practice should outsource (the answer might surprise you)How a Virtual Rockstar can directly drive new patient growth and marketingWhat clinic owners say changes most in their lives once they finally delegate the right tasksHow to make a virtual team member feel like a true part of your culture — not just "remote help"In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growthWhat your clinic could realistically look like 12 months after your first virtual hireHow AI is reshaping the role of virtual assistants — and what that means for the future of your practiceIf you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.You’ll learn: The #1 marketing channel driving real ROI  How to brand and market after an acquisition  A “big brand” move any small clinic can make today  The most overlooked growth opportunity in PT  How to scale your team and your impact If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world.  Here's what he learned that PT Owners need to know!!!Key Takeaways:AI is accelerating fast—use it to enhance your team, not replace themMap out your processes (SOPs) to get real value from AI toolsAutomate admin tasks to free your team for patient careFocus on the full patient journey: discovery, booking, treatment, follow-upThe clinics that blend technology with human connection will stand outStrong business fundamentals still win—AI just amplifies themThe future is full of opportunity—if you lead with people and power it with AI.1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/! 

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...Rank for Shoulder Pain on Google & AISpeak to patients' pain pointsUse Google Ads PPC...and ultimately, fill your clinic with more rotator cuff patients!View the video here: https://youtu.be/_f3xJUSh3I4And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic.We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.In this episode, you’ll learn:Why Annie started a mobile PT practice and how it has grownDifferences in patient compliance and scheduling with in-home careThe #1 marketing channel bringing in new patientsValuable local partnerships and referral sourcesHow she markets pelvic health vs orthopedic and sports injuriesTips for clinics considering adding mobile therapy servicesWhy she chose Practice Promotions and the results she’s seen since becoming a client in 2024Her growth plans for 2026If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing. 

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator. Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group. Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.Connect with Rick & Soroush on their Clinic Accelerator website!You can also follow them on Instagram: @thericklau and @soroush.phyzio

In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT!David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam.We break down simple, practical tax and accounting moves that can save PT owners thousands — without needing to become finance experts.Inside this episode, you’ll learn:The #1 simple tax move most PT owners miss2–3 commonly overlooked expenses that cost clinics real moneyWhen it makes sense to switch to an S-CorpThe biggest bookkeeping mistakes that create tax headachesWhat numbers to review monthly to catch profit leaks earlyHow to structure owner pay (salary vs. draws) correctlyA simple financial habit that makes year-end stress-freeWhere to find $10K in savings without seeing more patientsIf you want to keep more of what you earn and run a financially stronger practice, this episode is packed with actionable advice you can implement immediately.Connect with David on his website: https://www.healthcareaccountingllp.com/Or via LinkedIn! linkedin.com/in/david-light458157

This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:Why they started their own PT practice—and the challenges they faced early onLessons learned about leadership, people management, and marketingThe transition from PT owners to marketing agency foundersEarly wins, setbacks, and defining moments at Practice PromotionsHow the company scaled and what it took to build a strong teamAdvice for PT owners navigating growth and changeThey also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.What we cover:How Rehab2Perform grew a 100,000+ follower social media presenceWhat makes their content engaging, educational, and shareableKey principles for building trust and brand recognition onlineThis episode is a must-listen for PT Owners who want to build their online following!

Hiring is one of the BIGGEST problems for growing PT Clinics.  I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!And due to fewer PT graduates, it's only going to get more difficult. On this webinar replay, you'll learn ...How to use Google Jobs to appear ABOVE Indeed & ZiprecruiterCareer page hacksHow to dominate the competition and get the best staffI presented this exact presentation at the Private Practice Section Conference in 2025.You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordingsWe're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

What was the BIGGEST problem facing rehab therapists in 2025?In this podcast, you'll find out. Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. We'll cover...Misalignment between PT owners & staffBiggest challenges for small, medium, growing, and enterprise clinicsOpportunities for growthDownload the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

Marketing Directors, this one is for you!In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...How patients search online in 2026What's more important: SEO vs AI SearchWhich "AI Marketing Agencies" you can trustWhat PT Owners really need to know to stay #1 on GoogleWhat's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026. Happy listening!

Want more doctor referrals? Ever thought about hiring a Physician Liaison?Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn...What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals!Learn more about Movement For Life at https://www.movementforlife.com/

Are holiday cancellations stressing you out?Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...How much money PTs lose from the front deskScripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is fullCommon objections patients give during the holidaysThis is one episode you'll want your front desk to listen to!

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong.Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth. 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.So be honest...is it time to hire a new agency? If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.

Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.”We’ll dive into how Greendale has...💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy💚 Built deep community roots💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net. 

Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!Today, you'll learn...The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!Reduce your reliance on physician referralsWe're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!

⛰️ Has your growth hit a PLATEAU?The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%.✅ They are also a delight to have as a Practice Promotions client. Today, Zach and Brett will share how they’ve used MARKETING to grow!Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...💌 Subject lines that get patients BOOKING like crazy💌 Email marketing MISTAKES💌 What you need to do to start emailing patients THIS WEEKWatch the recording: https://go.practicepromotions.net/workshop-recordingsHere are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results,  and why teaching is such an important part of his vision. He'll share how he got...15% website conversion rate – that’s 5x the industry average!Average cost per lead - $12.13!PLUS the great work he's doing for Physiotherapy advocacy!

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...- How we run Google Ads for Canadian Physios-What keywords and campaigns are working right now- How to determine the RIGHT budget for you!

Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now.I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this.We'll discuss...- The biggest mistakes PT Owners make- What buyers are looking for (beyond revenue!)- The best time to sellBetter Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services!

Happy National PT Awareness Month!It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT!Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way.  You'll learn how to improve patient satisfaction in these 3 areas:Access and first impressions, Retention Lack of financial clarityYou deserve better marketing results. Learn more about our physical therapy marketing services & request your FREE "PT Better Marketing Kit" at http://practicepromotions.net/

Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universities, including Queen’s and Western, where he’s now Professor of Business and Leadership in Physical Therapy. Darryl’s superpower is turning complex clinic challenges into real growth strategies—without the fluff.Connect with Darryl at https://clinicaccelerator.com/ You deserve better marketing. Learn more at PracticePromotions.Net.

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn...Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patientsTo use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever beforeRegister for our NEXT live workshop on Thursday October 9 at 12:30pm Eastern! We'll be discussing "Get More New Patients for Less $$: How to Lower Patient Acquisition Cost With An Advanced Marketing Approach."Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining?Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying operations. You'll learn....How Stephanie runs her NYC clinic from FloridaHer 4-step “SOAP” method, which been implemented in 32 practices across 13 states and 8 specialtiesHow to gain an “Evolved Mindset” in your practiceConnect with Stephanie on Instagram @theplanningpt! You can also learn more about her business coaching at theplanningpt.com.Better marketing makes it easier. Visit PracticePromotions.Net to see how better marketing can get you better profits, better results, and even better patients!

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it.We’ll cover:Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leadership and financial insight in breaking through plateaus and scaling like a CEO, not just a clinician.How to reclaim your freedom by building systems and a practice model that supports both growth and the lifestyle you want.If you’ve ever wondered why working harder doesn’t solve the problem—and what will—this episode is your roadmap to getting unstuck and moving your practice forward.Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net. Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services! 

You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems.I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. You in?Want to actually GROW your physical therapy practice?Practice Promotions has helped 1200+ PT clinic locations grow their new patients with powerful marketing services. Schedule a "PT Marketing Master" Strategy Call at PracticePromotions.Net.

There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic?In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover...Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical episode; enjoy!🤖 Join Neil for a LIVE Zoom workshop on "Google & AI Search for PT Clinics" THIS Friday September 12th at 12:30pm. We run these Zoom workshops every month; save your seat here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170?Learn all about it in this podcast episode!🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…SEO & AEO Services Google Ads PPC New Website DesignSocial Media MarketingEmail MarketingDigital Newsletters Monthly ROI Reporting (includes REAL patient names)Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO SpecialistJust imagine if ALL OF THIS was done for you! Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net About Steven Windwer, PTToday’s guest is Steven Windwer — a physical therapist, chiropractor, and trailblazer in conservative healthcare. He's also been a Practice Promotions customer since 2018.In 1990, Steven founded Bay State Physical Therapy with a single clinic and a mission: to deliver exceptional, non-surgical, patient-centered care. Just five years later, he launched a Managing Partner model, that became the foundation for scaling across the Northeast.Under his leadership, Cypress Health Partners, Bay State Physical Therapy, MCR Chiropractic, and MVPT have grown to over 170 locations across five states, making them the Northeast’s largest provider of PT and chiropractic services. As CEO and now Executive Chairman, Steve has built high-performing teams, implemented scalable systems, and led with a focus on access, outcomes, and value. And for the last 7 years, Practice Promotions has had the pleasure of providing marketing support to the Cypress Health Partners brands.Steven is focused on strategy, leadership, and impact—when he’s not weightlifting, spinning, or, and I quote, “attempting to make golf an activity he enjoys.”

The insurance system is rigged against small private practices -- so how can PTs still WIN at billing? In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn...How much $$ most PTs leave on the table The value of hiring a billing company vs trusting just 1 billing specialistHow insurance companies are already using AI -- and how PTs can stay aheadIf you're wondering if it's FINALLY time you trust a PT billing company...it's probably past time. Connect with GoBill. 🏃‍♂️‍➡️💵 Connect with GoBill - Are you leaving money on the table? Learn about GoBill at GoBill.Co !GoBill helps providers improve their practice revenue by 25% with 360-integrated and HIPAA-compliant electronic billing services that streamline operations and increase reimbursements.📅 Low Patient Volume? Claim Your FREE 12-Month PT Marketing Ideas Wall Calendar! We've put together a physical wall calendar gives you 12 months of marketing ideas used by the TOP 10% of Physical Therapy, Rehab, and Multi-Discipline Practices!Boost New Patient Volume With 1 Simple Improvement Each Month!PLUS, Get 200+ PT Social Media Ideas! (3-4 post ideas per week)Includes Scannable QR Codes With Blogs, Podcasts, and Resources so you can implement your favorite ideas!Claim your free calendar today!About Motaz Ebeido, DPTMotaz Ebeido is the founder and CEO of Hands of Hope, a fast-growing physical therapy practice with 16 locations across New York. He’s also the founder of GoBill, a company that helps healthcare clinics run smoother and get paid faster with expert virtual front-desk assistants and billing pros. He's been a Practice Promotions marketing customer since 2024.With over 10 years of experience in both patient care and business ops, Motaz knows what it takes to grow a successful practice from the inside out. Whether it's building strong teams or fixing billing headaches, he’s all about helping clinics thrive.

It's 2025 -- and patients don't just search on Google anymore. They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. These are all things we are ALREADY doing for our customers. 🔎 [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/ 🎥 [Zoom Session] Register for this month's Ultimate PT Marketing Workshop: https://go.practicepromotions.net/monthly-pt-marketing-workshopRequest a "PT Marketing Master" Strategy Call: https://practicepromotions.net/

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.Just last year, cash-based services have brought in...$300K in laser therapy$200K in revenue in other cash servicesListen to learn how YOU can get started with cash services that patients are EAGER to pay for!Join Neil on live monthly Zoom workshops! I'm starting something NEW!I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month.  This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc. The first workshop is THURSDAY, August 14th, at 12:30pm Eastern. We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals. I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow. Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshopAbout Our Guest: Tony Cere, PTTony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently. Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.

What's the secret to a happy, functional, THRIVING PT clinic?How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?It's all in how you LEAD.In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms. Today, she'll share how to create a clinic where people actually want to work. Excited for you to listen.About Jennifer Raams, PT and Business CoachConnect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-raams-executive-coach-9a92b293/Jennifer is an entrepreneur and leadership coach with 20 years of healthcare leadership experience. As the former COO of JacoRehab, she helped transform a 60-person team into a thriving, high-performing organization, building a culture of collaboration while driving growth and profitability. She knows the challenges of running a practice and specializes in helping leaders gain clarity, confidence, and emotional intelligence to build successful teams. After selling her practice, Jennifer transitioned to executive coaching, guiding businesses through leadership development, talent retention, and strategic growth.  She joined Practice Freedom U to help practice owners navigate challenges with clarity and confidence. 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…SEO & AEO Services Google Ads PPC New Website DesignSocial Media MarketingEmail MarketingDigital Newsletters Monthly ROI Reporting (includes REAL patient names)Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO SpecialistJust imagine if ALL OF THIS was done for you! Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net 

Ever looked at a Stretch Lab and thought, "Hey...I could do that!"Well...you're right! And it might be easier to start than you think.Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. Why PTs should sell stretchingHow Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feetWhy Kevin encourages patients & staff to create a "Wellness Budget"It's a SUPER practical episode; I know you'll learn a lot. Connect with Steve Rapposelli, who helped Kevin kickstart "Flaherty Flex": https://www.linkedin.com/in/stephen-rapposelli-pt-ocs-0aaa638/ About Kevin Flaherty, PT, COMTKevin Flaherty is a physical therapist and the President of Flaherty Physical Therapy, a successful 2-location practice in Massachusetts.In May of this year, he also opened Flaherty Flex, which provides cash-pay assisted stretching, personal training, and compression recovery.Today, he’s going to share how PTs like you can add cash pay assisted stretching to your clinic! 📚 Join Our Online Community! We just started "Market2Grow for PTs" -- a community of online courses. Join now! https://www.skool.com/market2grow/about?ref=bbbc675419ff478789ef8072f068a719

PT Marketing Directors -- this episode is a MUST listen! Today, I interview Kayla George, the Chief Marketing Officer at JAG Physical Therapy, a 160+ location practice in New Jersey, New York, and Pennsylvania. Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with digital trends.  You'll learn...What small clinics can do to build their BRANDHow JAG markets with digital marketing AND on the groundHow to keep your brand consistent with mergers and acquisitionsHow Kayla keeps up with digital trends while being a CMO & mother of 4About Kayla George, CMO of JAG PTKayla is a seasoned marketing and PR executive with over a decade of experience leading healthcare brands. At JAG PT, she’s been the driving force behind a multi-channel marketing strategy that’s helped position the company as an industry leader in a highly competitive space. From brand architecture and digital strategy, to mergers and acquisitions integration, and community engagement, Kayla has shaped the way JAG connects with patients and grows its footprint.Visit JAG here: https://www.jagpt.com/📽️ View Instant Video Demo of Ultimate PT Marketing SystemEver wonder what the TOP 10% of PT clinic owners do to market their business?It's this. 👇I put together a 2-minute video demo of the Ultimate PT Marketing System, which my team uses to help 1200+ Physical Therapy Clinics across North America get more new patients online.Watch Now: https://access.practicepromotions.net/instant

Do you have a passion for teaching PT? Want to make money with that?Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more. "If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people."In this podcast, you'll learn...How & why Tony started his YouTube channelThe power of building your PERSONAL brandWhy Tony thinks we should record EVERY patient interaction🔗 Connect with Tony on YouTube, Facebook, and LinkedIn!▶️ "Total Therapy Solutions" -- https://www.youtube.com/@totaltherapysolutions ▶️ "Learn Medicare Billing" https://www.youtube.com/@LearnMedicareBilling🔵 On Facebook - https://www.facebook.com/anthony.maritato.73 On LinkedIn - https://www.linkedin.com/in/anthony-maritato/📚 PLUS, learn how the top 10% of PT owners GROW, HIRE, and PROFIT when you get your free copy of the Market2Grow Book! Order your copy here: https://market2grow.net/

🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights...Whether or not Jimmy really drinks a pint whenever he recordsDon't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeedFind your "Ikigai" -- what you like, what you're good at, and what the world needsHow therapists can sell without feeling icky🍺 Listen to the PT Pintcast! Listen to the PT Pintcast EVERY DAY on Apple, Spotify, and wherever podcasts are found! Learn more at https://www.ptpintcast.com/. About Jimmy McKay, PTOnce a rock radio DJ, now a doctor of physical therapy — Jimmy McKay launched the PT Pintcast to spotlight the voices, ideas, and bold moves shaping the future of rehab. Since then, he's interviewed hundreds of guests (and probably spilled just as many pints) in his mission to make healthcare conversations way less boring and way more useful.Now, the PT Pintcast has been downloaded 5+ million times by listeners who want to think differently, act boldly, and grow smarter — whether they’re on the clinic floor, in class, or building their own empire.

In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.Why Cash Pay? Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.First Step for Insurance-Based Clinics: Start by offering one cash-pay service. Test interest and build confidence.Must-Have Systems:Clear pricing & value messagingLead follow-up processesStrong patient communicationHow to Communicate the Shift: Be upfront. Focus on results and quality. Offer transition options if needed.Marketing That Works:Educational contentCommunity outreachGoogle Ads & SEO for intent-based searchesChallenges vs. Advantages: Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page About Aaron LeBauer, DPT As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance. He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice. Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.📚 Get OUR Market2Grow book!Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!https://market2grow.net/

Do tariffs, trade wars, and recession fears keep you up at night?You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.Why you shouldn't panicWhat you CAN control What you can learn from the 2008 recession and COVID-19 crises📈 About Eric Miller Eric Miller is the Co-Owner and Chief Financial Advisor of Econologics, which helps practice owners get the financial advice they deserve. 🦁 Get the book: "How to Become a Financial Beast" He’s also the author of “How to Become a Financial Beast” which became an Amazon Best Seller in November of 2022.Get the training. Buy the book.📚 ...and get OUR Market2Grow book!Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!https://market2grow.net/

All that you, your staff, & your PTs want to do is WIN. So how do you make that possible?In this episode, Neil talks with Greg Todd, PT about...How to set up your PT clinic so your PTs can win (get more time, and more money)Greg's revenue share model, in which some staff are "intrapreneurs" invested in the businessHow entrepreneurship saved Greg's marriage0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership About Greg Todd, PTGreg Todd is a successful physical therapist, serial entrepreneur and coach. After five years of working on the WTA tour with pro tennis players, burnout hit. When his boss said “NO” to him taking time off, he was forced into entrepreneurship. He launched 3 businesses, and he succeeded with his own PT practice. One practice turned into three which combined have generated $30M+ in revenue to date.In 2009, Greg launched Smart Success Healthcare, a coaching and consulting company that’s been responsible for training 1000s of healthcare professionals (PTs, OTs, Dietitians, FitPros and 15 more specialties) to successfully start and scale online businesses.Greg’s goal is to transform the lives of 10,000 healthcare providers, freeing them from burnout and financial constraints so they can positively impact healthcare and enjoy a fulfilling life and career.💗 Connect with Greg on Instagram: https://www.instagram.com/gregtoddpt📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Click here to download: Market2Grow.Net

Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to! In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!Enhance online discoverability & job visiblity Leverage Market2Hire for targeted recruitmentStreamline the interview processImprove candidate onboardingRetain & develop top talentYou don't want to miss this!Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Do you want to create a hybrid insurance & cash PT practice?In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into...- How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!)- Why they chose Practice Promotions as their marketing partner-How Google Ads are helping them bring in more patients.Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.