5 Ways To Be Authentic And Build Trust On Social Media

At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy.KEY TAKEAWAYS COVERED IN THE PODCASTAuthenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good reason.Social media changed everything in marketing because consumers became even more powerful. They had bigger choices and the lines to communication between consumers and brands were opened. It allowed brands to build trust and gave consumers a voice.User generated content is great when it comes to authenticity because it allows you to show that other people think you’re great too.Social media was a blessing and a curse, as people could manipulate the content that they show people. Fake marketing, unclear advertisements, paid influencers, celebrity endorsements and clickbait all led to people stop trusting brands.If you can build trust over time with authenticity, your customers will be loyal for years to come.If you are your business it is easy to show your personality within your business. If you don’t want to show your face, you don’t have to.Listening and responding to your audience is one of the most important things you can do when it comes to authenticity. If it helps, put people in groups and categories so that you can respond to them easily.Being open and honest with your audience is really important when it comes to authenticity. We are all human and mistakes are okay.In order to relate to your audience, you need to know who they are and how you can relate to them.It’s okay to admit you were wrong and it’s important to say sorry.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to have someone who supports everything that you do. Whether it’s a friend, a family member or your partner – having that support is vital when it comes to success.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Does Authenticity Mean? – 07:30#1 Show Your Personality – 15:28#2 Listen and Respond – 18:00#3 Be Transparent - 24:30#4 Relate to Your Audience - 28:40#5 Say Sorry - 34:07Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? So this is the first episode of recorded since we did the hundredth episode and it was such fun. I have to say it had so much nice feedback. So many of you messaged me and talked to me about what you thought of the episode and how different it was and how fun it was for you to get a bit of an insight around I guess my family and my home and my husband and yeah, I loved it.I was really, really pleased at the feedback and also Paul and I did a live on Facebook on my Facebook page. I'm going to link it up in this show notes and that was so much fun and honestly the people who were online were like, please can you do this as a regular thing, which I don't want to give my husband too much of a big head. He'll be taking over the business before I know it. But it was so much fun and it was really great to chat about work and answer questions and just how it all works. And again, I've got some really nice feedback from people in terms of how it might work with them and their relationships and what support networks they have.So just really quick on this, actually, I really want to encourage you to make sure you have that support network because honestly, if I didn't have the faith of my husbands that I can do this and this is going to work and we're going to be amazing, then I don't think I would have as much. I don't know whether it was motivation or determination or tenacity to go after it. I just think if you haven't got that person at home, and it might be because they don't understand it might be because it's such a different world to theirs.It might be cause you haven't explained what the possibilities are. And I know in the early days Paul didn't get it. You know, he, he supported me, but he didn't get it and he couldn't see what I could see. And then I started getting him more involved. He started to come to some of the events that I was speaking at. He started listening to some of the podcasts I would listen to or some of my episodes. And honestly it was, it was a real changing point for him cause I then think he saw, actually, not that he ever thought I was playing at it, but actually, Oh man, you could make something out of this. And, and the more he could see the lovely feedback I was getting and the podcast episodes increasing in terms of downloads, that's what really helped encourage him, I guess to, to be more supportive about it.But like I said, not everyone has that. And I think you need to have that. I think you need someone somewhere supporting you in what you do because this is a lonely place at the best of times. If you don't have that, it's incredibly lonely. So actually I wasn't turning this into a sales pitch for the Academy, but that's kind of one of the reasons why the Academy is so good and why I am part of other memberships. And I'm part of other mastermind groups because even though I have a supportive husbands and and supportive children, I still like to be able to talk to someone who might be in my shoes or might have done the thing that I'm trying to do or feel the way that I might feel. So for instance, this last week, my husband and my stepson have been skiing for the week and my daughter has been with her dad and I've been on my own the entire week.Honestly, I felt like a bit of a hermit. I felt like I literally hid in the house the entire time. But when you work on your own, and I know obviously I have calls with my team and I have calls with, uh, you know, 90 day programme people and coaching calls. So I have all that when I do talk to people. But that's a very different energy from sitting down in your house and talking to your husband or your kids or, so honestly, it was so lonely this week and it was just, it was really sad. And I'm being really honest about that. But literally you'd wake up and you would perform when you're on the calls or whatever, and then you'd just be sat there and you'd make a meal for yourself and then you'd go to bed on your own. And, and it's a really lonely place.And like I said, I think if you haven't got someone to support you in the business, you need that community. You need people around you who can go do you know what? You're doing an amazing job and you are brilliant and you can do this. And I, I am thinking of people who I know who will listen to the broadcast, who've reached out to me and I swear you can, I wish I could just name all these names right now, but I don't embarrass you. Um, but I know you listening to this, you know, I know you, I know you're going to be brilliant at this and sometimes we just need that bit of support around us and just that help in mindset to help us shift into believing in ourselves. Because if we don't believe in ourselves, then you could have the best everything in the world.You could have the most perfect product, the most perfect marketing, and you could still fail when actually, and I've said this before, but when I look at the people who are super successful, when I look at the people I look up to, like Michael Hyatt and James Wedmore and Amy Porterfield, they just literally were the most tenacious people and they just kept going for it and going for it. And they had a good support network. Amy Porterfield, Amy Porterfield's first ever webinar, a main webinar was done with, um, um, well not in conjunction with, but with the support of Louis Hayes, who it well is now is massive, but you know, we're still very big then. So she had that support. So you need those supports too. And the people who are around you and your community they had growing with you. So I urge you, if it's not the Academy, that's fine, but I urge you to make sure you've got someone or some people or, and it's not just about having the support of your husband or your partner or your wife or your, you know, best friends.It's about having people who can understand what you're going through too. Because like I said, my husband is so, so very supportive, but he doesn't get what it's like to be doing what I do all the time. He does understand a huge amount of it and I don't want to take that away from him. He's, you know, he's fantastic like that. However, he hasn't run his own business, so he might not know what it's like that your brain never actually turns off and you can't stop thinking of things. And some days you wake up and you're ready to kill it and other days you wake up and you're like, I just want to hide in bed today and I don't want to do it. And who did I think I was? And you know, who am I to try and do this for my audience? So I just, I just wanted to, I didn't mean to take up so much time talking about this, but honestly I was really touched by all the feedback and then by the honest feedback of some people that were saying, I don't have that.And and how important that is. So anyway, I just thought I'd talk about that because I thought that was really important. But today what I'm going to talk about at the request of someone on Instagram, so it was actually PIP, social pip on Instagram who saw me post about an event I was speaking at last year and my title of my talk was the importance of authenticity and social media. And she said, Oh, that's a real shame. I'd love to have seen that talk. So I thought, I know, I'll share it with you today...