50. Try Hard and Fail Anyway, with Lee Evans Lee, Founder, Mrs Momma Bear

If you'd rather try and fail really hard than not try at all, then you have the soul of an entrepreneur. This week's story dives right into that. Lee Evans Lee is the founder & CEO of Mrs Momma Bear, a clothing brand built around the idea that women shouldn't have to choose between comfort and looking polished. Everything is made from athleisure fabrics but tailored in an elevated English style: think workout material with the silhouette of Chanel. A fifth-generation rancher, Lee Evans Lee figured out how to blend performance and comfort with modern style. On this week's episode, host Lauren Douglass sits down with Lee to talk about what it takes to build something from scratch, how she spent two years on R&D without telling anyone what she was doing, and why protecting the energy of your idea matters. They dig into perseverance through the dark nights, selling one garment at a trunk show and still showing up the next day, and how the sweet ain't so sweet without the sour. Lee opens up about growing up on a goat ranch in West Texas and why she approaches business with both spreadsheets and spirituality. This is a conversation about following your heart, building something meaningful, and finding joy in the struggle, not just at the finish line. If you're building something, thinking about starting something, or just believe that the journey matters more than the destination, this one's for you.