#50 Webinar Statistics 2026: The Ultimate Benchmark Report

What if the real issue isn’t your webinar… but the numbers you’re judging it against?Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt.But sometimes nothing is actually broken. The benchmarks are just outdated.In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid, Wistia, Goldcast, and Content Marketing Institute, so you can see what “good” actually looks like today and what doesn’t.In this episode, you’ll discover:What a GOOD webinar attendance benchmark looks like in 2026The real difference between warm and cold webinar show-up ratesWhy most webinars lose viewers early How engagement and follow-up shape real results beyond webinar benchmarks (because silence doesn’t sell)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com