EPISODE · Feb 20, 2026 · 29 MIN
500: 15 High-Margin Deals Per Year in NYC—Here's How
from The DealMachine Real Estate Investing Podcast · host Rob Schimmenti, David Lecko, Ryan Haywood
Rob Schimmenti is flipping houses in New York City — one of the most competitive real estate markets in the country — and closing 15 high-margin deals per year primarily through driving for dollars. In this episode, he breaks down his real numbers, how he generated nearly $3M from 26 deals, why his driving-for-dollars list produces bigger spreads than PPC or high-equity lists, how he calculates ROAS, and the simple postcard tweaks that improved his response rates. If you want to compete in a saturated market without a massive team or complicated funnels, this is a practical look at what’s actually working. KEY TALKING POINTS: 0:00 - Intro 0:50 - Rob Schimmenti’s Business 1:42 - Learning From Alex Hormozi 3:28 - His First Deal Under Contract 7:22 - Fractional Ownership Process 10:11 - Finding ROAS & His Next Deal 13:30 - Closing Costs In NY 14:35 - What His Team Looks Like 16:21 - Driving For Dollars 20:28 - D4D vs List Building 23:11 - How He’s Improved His Postcards 26:57 - Where To Find Rob & Closing Thoughts 29:07 - Outro LINKS: Instagram: Rob Schimmenti https://www.instagram.com/robschimmenti/ Website: Cash 4 Keys https://www.cash4keys.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
What this episode covers
Rob Schimmenti explains how he closes 15 high-margin NYC deals per year using driving for dollars, optimized direct mail, and disciplined ROAS tracking.
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500: 15 High-Margin Deals Per Year in NYC—Here's How
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