#502 - Amazon Strategies Top Sellers Only Share Behind Closed Doors

In this episode, let’s talk about advanced Amazon seller strategies that are discussed only in private. We pull back the curtain on what elite sellers are quietly doing and what you should start testing next. Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.   Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.   Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen. In episode 502 of the AM/PM Podcast, Bradley and Leo discuss: 00:00 - Introduction 02:34 - Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization 12:11 - Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews 17:02 - Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem 19:35 - Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT 24:09 - Strategy 5: Show Up in Google AI Overview in 7 Days 27:18 - Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images 31:38 - Strategy 7: Dominate Reddit for AEO/GEO 36:56 - Strategy 8: Discover Shopify's Top Selling Stores 40:24 - Strategy 9: Exploiting Competitors Outside Traffic Funnels 45:48 - How to get more Advanced Strategies Monthly 53:56 - Strategy 10: How to Control the Order of the Variations on your Listing 54:47 - Legal and Ethical Disclosure 54:57 - Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for