507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees

from Marketing Speak® · host Stephan Spencer

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle: ✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales) ✅ Implemented side cart upsells for instant AOV boost ✅ Removed ALL distractions from checkout pages ✅ Built a community around brand vs. generic discounts Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do. Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase. What's your biggest website conversion challenge? 👇 The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.

Episode metadata supplied by the publisher feed · Published Jun 25, 2025

NOW PLAYING

0:00 51:32

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

Similar Podcasts

That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str The Healing Fire- Unshaken, Unbroken Janelle Roy Not your average healing podcast. I'm Janelle Roy- Metis mother and spiritual truth teller. After surviving black magic, fake ceremonies and spiritual manipulation, I'm here to speak what others won't. Raw healing. Real Stories. Sacred laughter. This is where we reclaim our power. One truth at a time.

Frequently Asked Questions

How long is this episode of Marketing Speak®?

This episode is 51 minutes long.

When was this Marketing Speak® episode published?

This episode was published on June 25, 2025.

What is this episode about?

Can I download this Marketing Speak® episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!