507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle:  ✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)  ✅ Implemented side cart upsells for instant AOV boost  ✅ Removed ALL distractions from checkout pages  ✅ Built a community around brand vs. generic discounts Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do. Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase. What's your biggest website conversion challenge? 👇 The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.