509: 4 Objections That Kill Real Estate Deals (It's Not Price)

Handling objections on the phone can make or break a deal. In this episode, sales expert Jen Way walks through the four objections real estate investors hear most often—like “I need to talk to my spouse,” “I need to think about it,” and price pushback—and explains how to get ahead of them before they ever come up. Jen shares how top salespeople stay proactive on calls, ask better questions, and guide conversations so sellers gain clarity on their real reason for selling, making it much easier to reach an agreement. KEY TALKING POINTS: 0:00 - Intro 0:24 - Objection 1 6:32 - Objection 2 8:49 - Objection 3 11:50 - Objection 4 13:15 - The Why & The RRR Tactic 17:06 - Jen’s Thoughts On Using Scripts 18:48 - How She Got Into Sales Training 21:15 - The Perfect Candidate For Her Training 22:43 - The Benefit Of Pulling Back 25:03 - Extra Tips From Jen 28:18 - AI Agents 30:38 - Closing Thoughts 31:19 - Outro LINKS: Instagram: Jen Way https://www.instagram.com/salesthejenway/ Facebook: Sales The Jen Way https://www.facebook.com/groups/salesthejenway/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/