509 Living in a World of Vulnerability with Louise Baxter

Are you really as scam-savvy as you think? Trading Standards expert and CEO of Consumer Friend, Louise Baxter MBE, shares insights from more than 20 years working on the frontline of fraud and consumer protection. Louise reveals the hidden psychological, social and financial impact of scams, challenging common myths about who becomes a victim and why. She explores the role of language, literacy, loneliness and situational vulnerability, and explains why shame often keeps people silent. Louise also reflects on her own late neurodivergence diagnosis and how lived experience has shaped her passion for advocacy. A powerful conversation about the human side of fraud, the real impact of scams and living in a world of vulnerability.   KEY TAKEAWAY "We are living in a world of vulnerability. 67% of us have a characteristic of vulnerability and at any pinchpoint of bereavement, a relationship breakdown, a house move, a period of financial shock, you could be targeted."   ABOUT THE GUEST – LOUISE BAXTER MBE Fraud Expert and Consumer champion. Leader, regulatory, consumer vulnerability expert. Trainer. Joint CEO Consumer Friend, NED with extensive Board experience passionate and everyone should understand and be understood!    CONNECT WITH LOUISE https://www.consumerfriend.org.uk  https://www.linkedin.com/in/louise-baxter-mbe-77194337/    ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (2025 Business Book Awards Finalist) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.