509: The Real Work of Customer Obsession

Most companies say they put customers at the center of their business. Few actually operate that way.  In this episode of Renegade Marketers Unite, Drew Neisser talks with JD Dillon (Tigo Energy), Carlos Carvajal (Anaqua), and Nikhil Chawla (Resilience) about what it takes to turn customer voice into real organizational change. Together, they unpack what customer-centric leadership looks like in practice—from retention programs and executive briefings to listening to real sales calls and turning customer signals into action across the business.  The result is a more operational view of customer obsession, one where the voice of the customer shows up not just in dashboards, but in meetings, decisions, and everyday habits. The big idea: Customer centricity becomes powerful only when it shows up in everyday habits—meetings, messaging, and decisions. If you want to move from customer-aware to customer-obsessed, this episode delivers practical strategies you can apply immediately.  What You'll Learn:  Why customer obsession must show up in company habits, not just strategy decks  How marketing leaders are using customer voice to shape planning and priorities  Why stories and quotes from customers often move teams faster than dashboards  How narrowing customer centricity to a clear job-to-be-done makes it actionable  Why customers should appear in all-hands meetings, planning sessions, and executive briefings  How marketing teams can turn customer conversations into a repeatable growth engine    This Episode Is For  B2B CMOs and marketing leaders who want to move beyond talking about customer centricity and start embedding customer insight into how their organizations actually operate.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/