#51: Avoiding Agritech Mistakes w/ Bridgit Hawkins

This week we welcome Bridgit Hawkins who is the Chief Sustainability Officer of ⁠CropX⁠(https://cropx.com/), Chair of ⁠Agritech NZ (https://agritechnz.org.nz/)⁠ and mentor at ⁠Sprout https://www.sproutagritech.com/)⁠. Bridgit shares a ton of insights starting with her own Regen start up story before she sold and exited to CropX, what she would have done differently if she had to do it again, the product, sales and marketing mistakes she suggests you avoid and her best advice for any agritech company when the going gets tough (which it always will). This is an episode that will be useful to you if you are an owner, founder or head up or manage an agritech or rural agribusiness as there’s so much we cover in this episode that can save you a lot of time, money and pain. Show Notes: To connect with Bridgit on LinkedIn you can do that ⁠here⁠: linkedin.com/in/bridgit-hawkins-485a9b8 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz