PODCAST · business
The Rural Sales Show
by St John Craner
This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.
Episodes
-
#122: Dr Diane Hamilton: Will AI Take Your Sales Job? A Sales PhD Answers
Will AI take your sales job? Dr Diane Hamilton has heard this question before. In the 1980s she was selling computers to people who were sure computers would put them out of work. Her answer now: AI will take over tasks, but what makes you good at sales goes with you, as long as you stay curious...
-
#121: How To Back Yourself Before You Feel Qualified | Simon Ong On Never Being Ready
Simon Alexander Ong spent nearly ten years in financial services climbing a mountain he never chose. The video he made about it on his 40th birthday has since been watched 4.3 million times. He joined Lehman Brothers a year before it collapsed, couldn't hold a job down for more than three years,...
-
#120: Body Language Expert Scott Taylor: How I Read A Buyer Before They Speak
Companies pay Scott Taylor to walk into their own buildings without permission - not by picking locks, but by being pleasant enough that someone holds the door. He says he needs about twenty seconds. Thirty-two years in security, safety and risk, and fourteen years training under the people who...
-
#119: Victor Antonio: How I Became One Of The Highest Paid Sales Speakers In The World
Victor Antonio was the CEO of a technology company on a $250,000 base salary. On the ninth of May 2001, at 3:48 in the afternoon, he quit to become a speaker. His first year he made $17,000. He's been back to a corporate job three separate times since, just to refill the tank. Today he charges...
-
#118: Benjamin Dennehy: The UK’s Most Hated Sales Trainer On Why We All Suck At Selling
Benjamin Dennehy is called the UK's Most Hated Sales Trainer, and in this episode he explains why your mother is sitting in every sales meeting you walk into - and what it's costing you. A trained barrister who was accused of fraud by his own law school weeks before being called to the bar,...
-
#117: Nir Eyal: Beliefs Are Tools, Not Truths - Here's How To Swap Them
Nir Eyal has spent his career studying why people do what they do - and he'd come to a frustrating conclusion. He'd handed readers the answer to distraction on a silver platter, and most of them still didn't act on it. Knowing what to do wasn't enough. Wanting the outcome wasn't enough. Something...
-
#116: Dave Wood: What the Trainer to the World's Best Athletes Knows About Stress That You Don't
Dave Wood spent over a decade as an intensive care paramedic - until chronic pain and a failed bilateral hip surgery broke every traditional approach he threw at it. Specialists, the pain clinic, $300 a week on treatment, and none of it working. What finally did was building his own system. That...
-
#115: The Priority Test Almost Every Leader Fails | Mindset Coach James Laughlin
What separates good performers from high performers? According to James Laughlin, it comes down to your BS - your belief systems - and most of us are running ones that hold us back. James is a seven-time world champion drummer from Belfast who became one of New Zealand's leading high performance...
-
#114: Steven Rosen: Why Most Sales Managers Aren't Actually Coaching
Most sales managers think they don't have time to coach. Steven Rosen says that's not a time problem - it's a priority problem. Steven spent 25 years in pharmaceutical sales leadership before becoming one of North America's most-referenced sales management consultants. His book Focused makes a...
-
#113: David Brock Returns: Why a 15% Win Rate Should Terrify You (Not Satisfy You)
What separates a consistently great salesperson from a consistently mediocre one - when they work for the same company, sell the same product, and operate in the same market? Bestselling author David Brock returns to the show to answer exactly that. After writing the Sales Manager Survival Guide,...
-
#112: David Galbraith: The Ghost Mind Coach Behind NZ's Greatest Athletes
Before David Galbraith ever set foot in an elite sporting environment, he spent years inside New Zealand's criminal justice system - working with serious offenders, child abuse teams, and men trying to break multi-generational cycles of violence. That foundation, he says, is what separates...
-
#111: Mark Cox: How to Learn to Love Selling (Even If Sales Wasn't Your Choice)
He closed a single deal worth $1 billion. Named one of the world's top sales consultants two years running. And he reckons most salespeople are still doing it completely wrong. This week on Rural Sales Success we sit down with Mark Cox. Here's what we get into: → Why modern selling has nothing to...
-
#110: Jeff Bajorek: The AI Shift Separating Great Sales Managers From The Rest
Most sales training gets forgotten before the rep even gets back in the truck. Jeff Bajorek has spent his career figuring out why - and more importantly, what to do instead. Rather than arriving with a polished playbook and telling teams how it's going to be, Jeff listens first. He co-creates...
-
#109: Meridith Powell: How to Turn Uncertainty Into Competitive Advantage
Hall of Fame speaker, best-selling author and business strategist Meridith Elliott Powell joins St John Craner to deliver one of the most direct, no-nonsense conversations about sales leadership we've had on the show. Meridith has built her career helping sales leaders turn uncertainty into...
-
#108: The Hidden Sales Curriculum Nobody Teaches You
David Thomson left school at 16 with no qualifications, worked in a boot factory for £130 a week, and joined the army because there was nothing else. By the time he was done, he was the #1 financial advisor in the UK - doing 7 mortgages a week while others struggled to do that in a month. In this...
-
#107: AI Sales Expert: Your Attitude Is More Important than AI!
What does elite sales performance actually look like - and why are most teams nowhere near it? This week St John sits down with Gabe Lullo, CEO of Alleyoop - the company behind 11 million cold calls a year for billion-dollar brands like Adobe and ZoomInfo. Gabe doesn't hold back. He breaks down...
-
#105: Introducing FieldCoach IO - Your Personal Rural Sales Training Coach
+++ Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook:...
-
#104: How Great Sales Leaders Coach Teams w/ Tony Meredith
Great sales results aren’t accidental — they’re built on mindset, persistence, and trust. In this episode of The Rural Sales Show, St John Craner sits down with Tony Meredith to unpack the fundamentals of effective sales training, leadership, and long-term performance. Tony shares hard-earned...
-
#103: Selling in the Age of AI: Trust, Value & Modern Sales w/ Tony Hughes
Great selling isn’t about pushing product — it’s about reframing conversations, building trust, and creating real value. In this episode of The Rural Sales Show, St John Craner sits down with Tony Hughes, one of the most respected voices in modern sales, to unpack what selling looks like in a…
more -
#102: How to Rewire Confidence Through Behavioural Awareness w/ Anthony Laye
Confidence isn’t something you’re born with — it’s something you build through awareness, communication, and what you tell yourself every day. In this episode of The Rural Sales Show, St John Craner sits down with Anthony Laye, a mentalist, behavioural expert, and keynote speaker, to explore how...
-
#101: Leading Into 2026: Growth, Technology & High Standards w/ St John Craner
Growth doesn’t happen by accident — it’s built through standards, action, and the willingness to reflect honestly. In this episode of The Rural Sales Show, St John Craner takes time to reflect on the past year, sharing the lessons, challenges, and insights that shaped his thinking on leadership,...
-
#100: How the All Blacks Built a Winning Culture: Authentic Leadership w/ Conrad Smith
Culture isn’t something you copy — it’s something you create. In this episode of The Rural Sales Show, St John Craner sits down with Conrad Smith, former All Black and renowned leader, to explore what it really takes to build a team culture that lasts. Drawing on his experience inside one of the...
-
#99: Building a High-Performance Culture: Clarity, Buy-In & Ownership w/ Jess Weiss
Leadership isn’t about doing more — it’s about leading better. In this episode of The Rural Sales Show, St John Craner sits down with Jess Weiss, a leadership coach and organisational culture specialist, for a powerful conversation on what truly drives engagement, performance, and sustainable...
-
#98: Behavioral Science Secrets for Better Sales Conversations w/ Melina Palmer
Understanding people isn’t a soft skill — it’s a sales skill. In this episode of The Rural Sales Show, St John Craner sits down with Melina Palmer, an applied behavioral economist who has made it her mission to bring real-world behavioral science into everyday business and sales conversations....
-
#97: The Real State of Rural Sales: Leadership, Mentoring & Market Truths w/ Trevor Dennis
Sales success in rural markets isn’t about product — it’s about people, leadership, and knowing your patch inside out. In this episode of The Rural Sales Show, St John Craner sits down with Trevor Dennis, Managing Director of Haifa Australia, for a grounded and insightful conversation on what’s...
-
#96: The Confidence Factor: Mindset, Motivation & Sales Leadership w/ Yvonne Hilsz
Selling with confidence isn’t about being pushy — it’s about people, performance, and purpose. In this episode of The Rural Sales Show, St John Craner heads across the ditch to Sydney to chat with Yvonne Hilsz, an award-winning sales trainer and coach who helps teams sell with confidence and...
-
#95: How to Win Sales Without Pitching w/ Blair Enns
Selling isn’t about pressure — it’s about positioning, psychology, and trust. In this episode of The Rural Sales Show, St John Craner speaks with Blair Enns, world-renowned sales trainer and author known for helping creative professionals master the art of selling expertise. Together, they unpack...
-
#94: A Sales Journey from Bottom to Top w/ Jade Sklenars of Power Farming
What does it take to go from farm life to becoming a top rural sales performer? In this episode of The Rural Sales Show, St John Craner talks with Jade Sklenars of Power Farming, New Zealand, who shares his inspiring journey from a dairy farming background to thriving in agricultural machinery...
-
#93: How to Sell Your Team on CRM w/ John Golden
CRM systems fail not because of the technology, but because sales teams never buy in. In this episode of The Rural Sales Show, St John Craner talks with John Golden, Chief Marketing Officer at Pipeliner CRM and host of SalesPOP! podcast. John shares how sales leaders can successfully implement…
more -
#92: Referrals, Routines & Rural Selling (Wes Shaeffer The Sales Podcast feature)
What does it really take to succeed in rural sales? In this feature episode of The Sales Podcast with Wes Shaeffer, St John Craner shares his journey from a corporate marketing background to becoming one of Australasia’s leading rural sales trainers. He explains why rural selling demands a...
-
#91: 54 Lessons I Wish I Knew In My 20s
In this podcast episode, I share 54 valuable lessons I wish I had learned in my 20s, covering a wide range of topics including personal development, health, resilience, sales strategies, time management, and the importance of relationships. We emphasize the significance of continuous learning,...
-
#90 Smarter Territory Management w/ Steve Benson
In this conversation, Steve Benson, CEO of Badger Maps, shares his journey from a field salesperson to an entrepreneur, discussing the challenges faced in territory management and the inefficiencies in field sales. He highlights the importance of technology in optimizing sales routes and…
more -
#89 A Sales Manager’s Survival Guide w/ David Brock
In this conversation, David Brock, author of the "Sales Manager Survival Guide", discusses the evolving role of sales management, emphasizing the importance of maximizing team performance over merely hitting numbers. He explores the challenges faced by sales managers today, including time…
more -
#88 The Science of Habit Formation in Fitness w/ Ben Nevares
In this conversation, exercise scientist Ben Nevares shares his journey from a small town in Texas to becoming a powerlifter for Team USA. He discusses the importance of limiting options in fitness routines, the significance of habit formation, and the role of reflection in self-accountability.…
more -
#87 Curiousity and Listening: Keys to Personal Growth w/ Stuart Austin
In this conversation, Stuart Austin shares his extensive journey in agriculture, from his upbringing on a beef cattle farm to his entrepreneurial ventures in Canada and Australia. He discusses the importance of financial acumen in agriculture, the significance of natural capital, and the lessons...
-
#86 Transforming Sales: From Misalignment to Meaningful Leadership w/ Mike Simmons
In this conversation, Mike Simmons discusses the misalignment often found in sales processes and the importance of understanding buyer needs. He emphasizes that sales should be viewed as an act of leadership and service, where the salesperson helps the buyer make informed decisions. The…
more -
#85 The Hidden Costs of Pricing Mistakes w/ Natalie Coombe
In this episode, Natalie, a profit expert, shares her insights on common pricing mistakes, the importance of understanding one's salary as a business cost, and the need for effective communication of value to clients. St John and Natalie delve into the critical aspects of pricing and…
more -
#84 The Importance Of Process w/ Ty R Brady
In this conversation, Ty R. Brady shares insights on sales and marketing training, emphasizing the importance of understanding the psychology of selling, building rapport, and effectively handling objections. He discusses the significance of serving the customer and focusing on their needs rather...
-
#83 My New Book Is Out – 365 Days To Rural Sales Mastery
It’s here! After months of writing, refining, and packing in everything I’ve learned, my new (second) book 365 Days to Rural Sales Mastery is finally out! In this episode, I break down what’s inside, why I wrote it, and how it will help you sell more in rural markets—without being pushy or…
more -
#82 The Science of Persuasion & Insights from Behavioural Science w/ Patrick van der Burght
In this conversation, Patrick discusses the principles of behavioural science and ethical persuasion, understanding human decision-making processes and the influence of social proof and authority on human behaviour. We delve into the seven principles of persuasion as identified by Dr. Robert...
-
#81 The Noble Art of Selling w/ Simon Bowen
In this episode, Simon Bowen shares valuable insights on sales, emphasising the importance of understanding human behaviour. He advocates for a noble approach to selling that prioritises value and understanding over pressure tactics. Simon discusses using models to enhance communication and...
-
#80 Sales Leadership Lessons w/ Paul Niven
In this conversation, Paul Niven, Vice President of Sales at Alta Genetics, shares his extensive journey in the agriculture and dairy industry, particularly focusing on his experiences in China and international sales. He discusses the importance of understanding customer needs, the qualities…
more -
#79 Same You Same Year?
I wanted to kick off the new year with a few thoughts and reflections to kick off 2025 for you. I hope these ideas and insight help you. Enjoy. +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or...
-
#78 The New ABCs of Selling w/ Wes Schaeffer
This week Wes “Sales Whisperer” Schaeffer joins us from Southern California to talk all things sales. Wes is a seasoned sales pro with all the creds you’d expect from a former US Airforce Man. We swap war stories on best and worst sales training techniques, what Wes sees as what the best sales…
more -
#77 Top Tips From A Territory Manager w/ Joe Messina
This week we go to Alberta, Canada to speak to top territory manager Joe Messina who works for Noble Equipment: https://www.nobleequipment.ca/. Joe typifies what a great territory manager looks like: disciplined, self-motivated, driven and focussed. Listen to how he plans his weeks, manages his...
-
#76 Be The Person Who Doesn’t Want To Win The Deal w/ Andy Paul
This week I got lucky – again. For the second time I got back on with the wonderfully knowledgeable Andy Paul and his excellent show The Win Rate podcast: https://open.spotify.com/show/1B2IyepUjl01CP2LbOzxt3 Andy, me and his guests talk about the importance of not selling, selling like a human…
more -
#75 Selling Self-Interest w/ Michael Dunlevy
"Self-interest is undefeatable.” Make sure you read this again. What sales coach and trainer Michael Dunlevy is teaching us is we can only sell to our prospect’s self-interest which in turn will then serve our own. Michael shares a similar sales philosophy to me and is very aligned in the same...
-
#74 The Ten Percent Of Performance w/ Aaron Walsh
Aaron Walsh is mental skills coach who works with the Chiefs Super 15 Team in NZ, Scotland Rugby, Harlequins, Texas Rangers and the Newcastle Knights. We talk about what sales teams can learn from high performance sports teams he has coached and trained over the decades. He shares his framework…
more -
#73 Routines and Rituals Of A Successful Rural Business Owner w/ Mark Ferguson
“Ferg” as he’s affectionately known to many on both sides of the ditch is founder and owner of NextGen Agri which specialise in animal genomics and advisory. Ferg shares in this episode how he stays on his game with the extensive travel he does, his routines, his rituals and how he manages energy...
-
#72 What The History Of Sales in the early 1900s Can Teach Us w/ Todd Caponi
“True salesmanship is the science of service. Grasp that thought firmly and never lose grip.” Arthur Sheldon 1903 Todd Caponi is the author of the 3x best-book-award-winning and international best-seller, The Transparency Sale, and his new bestselling book, The Transparent Sales Leader. Todd is a...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.
HOSTED BY
St John Craner
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Rural Sales Show have?
The Rural Sales Show currently has 112 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Rural Sales Show about?
This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is...
How often does The Rural Sales Show release new episodes?
The Rural Sales Show publishes regularly with 112 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Rural Sales Show?
You can listen to The Rural Sales Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Rural Sales Show?
The Rural Sales Show is created and hosted by St John Craner.
URL copied to clipboard!