#51 Conference - The Audience In Focus With Heather Maitland (LIVE 2018 - 08 - 23)

Conference - The Audience in focus with Heather Maitland (LIVE 2018-08-23) Thursday 23/8 at 11.00 – Friday 24/8 at 12.30 Location: Stora Teatern, Gothenburg This year’s conference, The Audience in Focus?, is about the audience and the possibilities and challenges it involves working with the audience in focus. To welcome a broader group of people, from different backgrounds and conditions, often mean that we have to question our habitual models and structures. Among the presenters are Heather Maitland, one of the most renowned consultants in Audience Development in Europe who will talk about what cultural institutions and practitioners can gain from working audience focused. Alan Brown is a researcher and consultant and will talk about the relation between what we present and the setting we present it in. Dawn Walton, Artistic Director and founder of Eclipse Theatre in Sheffield will discuss their work with a diverse led approach. Andrew McIntyre, co-founder of Morris Hargreaves McIntyre, one of the worlds leading organizations in cultural segmentation, will present and launch the study Kultursegment Sverige, which is the largest comprehensive study of the Swedish arts and culture market ever. The Conference is held in Swedish and in English. Heather Maitland ”Why bother being audience focused?” Heather Maitland, one of Europe’s leading consultants in audience development, asks the question. She will be illuminating the advantages for cultural institutions and individual artists to be gained by working audience focused. Moderator: Johanna Koljonen Ljudtekniker: Oskar Solvik Produced by Kulturakademin in collaboration with RePublik/Kultur i Väst, Producentbyrån, Gothenburg Dance and Theatre Festival 2018