#51 Julius Göllner / How to accelerate growth from Pre-Seed to Series A with external FTE

Julius Göllner was at Zalando while the company was growing from roughly 200 to 10’000 employees and since then founded, advised and invested in multiple B2B SaaS companies himself. Here’s 3 things we learnt from him: Sales coaching is crucial for a sales team’s success, but the DACH market is quite intransparent on what’s worth investing in. Founders are often not 100% clear on what they require at which stage regarding product-market-fit, hiring sales talent and how to sell to which buyer personas. Figured out sales is a lot about cooperation and long-term trusted relationships and  not living an “Ellbogenmentalität” as many people believe (and would have loved to know this at 20 years old already).