EPISODE · Jan 20, 2026 · 22 MIN
#51 - Paige Tyrrell: Agentic Commerce & the Future of Revenue Teams
from growth path · host Andy Culligan
Paige Tyrrell is the Co-Founder and Chief Growth Officer at Prefixbox AI, an AI powered product solution for retailers. She is also an adjunct professor of digital marketing at the IE Business School. She came onto growth path to talk about unified revenue leadership, balancing short- and long-term KPIs, and how AI agents are transforming sales and marketing teams.➡️ Key topics-B eing head of marketing for one company for 9 years- Aligning sales and marketing- Pros and cons of having one leader overseeing marketing and sales- How does having one unified person at the top of marketing impacts overall growth?- Balancing the KPIs and the short and long-term goals for a sales & marketing team- The classes she teaches as an adjunct professor from the angles of marketing, sales, and corporate entrepreneurship- How can large companies emulate the processes that make startups successful?- Leveraging digital tools - AI agents for sales and marketing- Importance of literacy in AI tools and best practices- Teaching masters level classes of 50-60 students and the diverse perspectives- Journey from Texas to Salzburg, Budapest, and Madrid- Expanding Prefixbox out of Europe, into US, Emirates with a team of 25- Next steps in the conversational and agentic commerce spaceWhere to find Paige:https://www.linkedin.com/in/paigetyrrell/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
What this episode covers
Paige Tyrrell is the Co-Founder and Chief Growth Officer at Prefixbox AI, an AI powered product solution for retailers. She is also an adjunct professor of digital marketing at the IE Business School. She came onto growth path to talk about unified revenue leadership, balancing short- and long-term KPIs, and how AI agents are transforming sales and marketing teams.➡️ Key topics-B eing head of marketing for one company for 9 years- Aligning sales and marketing- Pros and cons of having one leader overseeing marketing and sales- How does having one unified person at the top of marketing impacts overall growth?- Balancing the KPIs and the short and long-term goals for a sales & marketing team- The classes she teaches as an adjunct professor from the angles of marketing, sales, and corporate entrepreneurship- How can large companies emulate the processes that make startups successful?- Leveraging digital tools - AI agents for sales and marketing- Importance of literacy in AI tools and best practices- Teaching masters level classes of 50-60 students and the diverse perspectives- Journey from Texas to Salzburg, Budapest, and Madrid- Expanding Prefixbox out of Europe, into US, Emirates with a team of 25- Next steps in the conversational and agentic commerce spaceWhere to find Paige:https://www.linkedin.com/in/paigetyrrell/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
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#51 - Paige Tyrrell: Agentic Commerce & the Future of Revenue Teams
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