#51 - S6:E7 - Meet the Four Women Behind Uncle Arnie’s California Sales Team | Women in Cannabis Beverages

What does it take to build and grow one of California’s leading cannabis beverage brands? In Episode 51 / Season 6: Episode 7 of Women in CannaBusiness, Olivia Castaldy sits down live at Hall of Flowers with four women from the Uncle Arnie’s California sales team: Christine Riedel, Lexi Salas, Amanda Jacoby, and Tara DoBucki. It is rare to meet four women working at the same cannabis company, let alone within the same department and region, who are willing to come together and share their experiences. At Uncle Arnie’s, however, women make up more than half of the company’s team and play an important role in growing the brand throughout California and beyond. Christine and Lexi are two of Uncle Arnie’s original team members, joining during the company’s early days and helping build its California presence from the ground up. Amanda brings experience from L’Oréal and the traditional consumer packaged goods industry, while Tara has transitioned her background in alcohol sales into the rapidly growing cannabis beverage category. Together, they discuss how their different professional backgrounds led them to cannabis, what it takes to succeed in California cannabis sales, and how they build lasting relationships with dispensaries, buyers, retailers, and industry partners. The conversation also explores the realities of working in cannabis sales, the value of having women represented across the same team, and how collaboration has helped Uncle Arnie’s become a recognizable name in THC-infused beverages. Tune in for an honest conversation about women in cannabis, California sales, cannabis beverage growth, career transitions, brand building, and the team helping bring Uncle Arnie’s products to consumers across the state. Learn more about Uncle Arnie’s and connect with Christine Riedel, Lexi Salas, Amanda Jacoby, and Tara DoBucki on LinkedIn.