The Women in CannaBusiness Podcast

Season 6 Finale: Owning Your Power in Cannabis with Sophia Carrion of E10 Labs Recorded live on Day Two of Hall of Flowers Ventura 2026, we’re closing out Season 6 of Women in CannaBusiness with Sophia from E10 Labs. Sophia’s path into cnnbis started in an unexpected place: a LinkedIn post. With a background in public relations and an academic interest in legalization dating back to her senior project, she found an opportunity to turn that interest into a career in the industry. In this conversation, Sophia shares how she got her start, what has kept her passionate about the plant and the people behind it, and what she’s learned while building her career in cnnbis. We talk about overcoming imposter syndrome, learning to trust that you belong in the room, and the balance between showing up with confidence while staying humble, curious, and willing to learn. Sophia also shares the advice she would give women looking to break into the industry, what she would tell her 21-year-old self, and why owning your power can make all the difference when stepping into new opportunities. And, of course, we get into the plant itself, including Sophia’s favorite ways to consume, from flower and edibles to cnnbis beverages. Her reminder for women navigating this industry is simple: “Just own your power and truly believe that you belong there because you do.” It’s a fitting message to close out Season 6 and another reminder of what Women in CannaBusiness is all about: sharing the stories, lessons, and perspectives of the women helping shape this industry. Connect with E10 Labs: Website: https://www.e10-labs.com/  Instagram: @e10.labs Thank you for joining us throughout Season 6 of Women in CannaBusiness and for continuing to support the women building, leading, and pushing the cnnbis industry forward.

⁠ Recorded on-site at Hall of Flowers Ventura 2026, this episode of Women in CannaBusiness features Aubrey Amatelli, Founder and CEO of PayRio, a payments company built for the cannabis industry. Aubrey’s career has taken her from the fast-paced Silicon Valley startup world to JPMorgan and ultimately back to entrepreneurship, where she combined her experience in payments with her passion for cannabis and alternative medicine to build PayRio. In this conversation, Aubrey shares what it was like experiencing a $70 million startup acquisition, transitioning into corporate life while raising three kids and serving as the breadwinner for her family, and eventually realizing she missed the speed, ownership, and impact that came with building something smaller. We also talk about the experiences that pushed Aubrey to build a company of her own, including working within male-dominated startup environments and recognizing an opportunity to solve one of the cannabis industry's most persistent challenges: payments. But this conversation goes beyond entrepreneurship. Aubrey opens up about waiting months before publicly sharing her involvement in cannabis on LinkedIn and what happened when she finally did. Former colleagues began privately reaching out to tell her that they consumed too, used the plant medicinally, or wanted her advice, but couldn't talk about it openly in their own professional lives. It's a reminder that the cannabis consumer isn't always who we picture. Many are parents, executives, professionals, and people working within traditional corporate environments who still don't feel comfortable being open about their consumption. We talk about why normalization matters, the realities of building an ancillary business in an industry that remains federally illegal, and why solving one of the hardest problems in cannabis has also given Aubrey what she calls the best job she's ever had. About Aubrey Amatelli Aubrey Amatelli is the co-founder and CEO of PayRio, a payments company focused on creating compliant payment solutions for the cannabis industry. Her background spans Silicon Valley startups, financial services, payments, and entrepreneurship, including experience at JPMorgan that helped build the foundation for the work she does today at PayRio. Connect with Aubrey + PayRio LinkedIn: ⁠https://www.linkedin.com/in/aubreyamatelli/⁠ PayRio: ⁠https://payrio.co/⁠ Instagram: ⁠@payrio_hq⁠

Recorded live from the pre-show Hall of Flowers Ventura mixer hosted by Beard Bros, this episode of Women in CannaBusiness features Sabrina Noah of Poppy Public Affairs, better known as The Lobbyist Lady. Sabrina has spent nearly two decades working at the intersection of politics, healthcare, government affairs, and cnnbis. She shares how her career began in politics and healthcare, and how a deeply personal experience with medical cnnbis ultimately changed the way she viewed the plant and led her to become an advocate. We talk about Sabrina's transition into cnnbis government affairs, helping secure the first commercial cnnbis license in California for Moxie, and eventually moving into senior government affairs leadership at Cresco Labs. Along the way, she learned that some of the simplest things can set you apart: do your homework, read the regulations, understand your audience, follow up, and always show up prepared. Sabrina also gets candid about frequently being the only woman, and sometimes the only female executive, in the room. We talk about learning to hold your own in male-dominated spaces, balancing authenticity with professionalism, reading the room, and having the courage to say what everyone else may already be thinking. Her advice to women walking into those rooms? Be your own ally. And for anyone looking to enter or build a lasting career in this industry, Sabrina leaves us with one lesson that has guided her own journey: know your why. Connect with Sabrina Noah / The Lobbyist Lady Instagram: @lobbyistlady LinkedIn: https://www.linkedin.com/in/sabrinanoah/ YouTube: https://www.youtube.com/@LobbyistLady Website: https://www.lobbyistlady.com/home

Recorded on-site at Hall of Flowers Ventura 2026, this episode of Women in CannaBusiness features Christina Wong, founder of Fruit + Flower Co., food and gardening expert, storyteller, and longtime advocate for more thoughtful, intentional cnnbis culture. Christina shares how she moved from more than a decade in food, hospitality, PR, and branding into the cnnbis industry, and how her early experience working with craft farms and plant medicine completely shifted the way she thought about the plant. We talk about the origins of Fruit + Flower, from infused baking and food blogging to community events designed around connection, creativity, and making cnnbis spaces feel safer and more welcoming—especially for women. Christina also opens up about growing up with stigma around the plant, helping her family understand her career, and why education and safe access can completely change the way people experience cnnbis. The conversation moves into the importance of creating your own spaces instead of waiting for permission, whether that looks like a dinner party, cookbook club, crafting night, or something completely new. Christina also shares the work behind her Weed Underground meetups, where old plant material is repurposed into topical products and redistributed to community members and compassion recipients. It’s a conversation about food, culture, accessibility, compassionate care, and the role community can play in changing the way we think about cnnbis. About Christina Wong Christina Wong is a Los Angeles-based food, cnnbis, and gardening expert and the founder of Fruit + Flower Co. She is a CLIO Award-winning storyteller and seasoned PR and communications professional with more than a decade of experience across the food, restaurant, hospitality, and cnnbis industries. She is also the co-host of Mogu Magu, an AAPI food, culture, and cnnbis collective; a Budist edibles critic and judge; a longtime competition judge; and a Healer-certified medical cnnbis consultant at Cornerstone Wellness.   Find Christina and follow Fruit + Flower: @fruitandflower fruitandflower.co Fruit + Flower Unfurled Substack

Recorded on-site at Hall of Flowers, Olivia Castaldy sits down with Kate Miller, co-founder and CEO of Miss Grass, for a short conversation about her journey from working as a budtender to building one of the most recognizable women-led brands in cannabis. Kate shares how her early experiences with the plant, followed by a decade-long career in entertainment, ultimately led her to leave the industry and launch Miss Grass. Today, Miss Grass products are available in dispensaries across the country, while the brand continues to make cannabis education and culture more approachable for modern consumers. Kate discusses why women remain underserved and underrepresented in cannabis, the importance of building brands rooted in authenticity and community, and how collaboration and empathy can create stronger leadership within the industry. She also shares advice for women interested in entering cannabis or starting a company of their own, including the importance of having a clear mission and the courage to build differently in a traditionally male-dominated space. In this mini interview, we discuss Kate’s journey from budtender to founder, why she left entertainment to build Miss Grass, the need for more women-led cannabis companies, and the future of women’s leadership and representation in the industry. Plus, Kate shares her favorite ways to consume cannabis. Learn more about Miss Grass and find products near you: https://missgrass.com/ Connect with Kate Miller on LinkedIn: https://www.linkedin.com/in/kate-miller-1352a418

Journalist, editor, educator, and Cannabitch creator Jackie Bryant joins Women in CannaBusiness to share how she went from selling w**d in college to becoming a leading voice in c*nnabis journalism. Jackie traces her path from personal involvement with the plant to reporting on the business, policy, history, and culture surrounding it. She shares some of the most memorable stories she has investigated, including the social and marketing history behind “Danksgiving,” unusual research involving lobsters and THC, and the cultural moments that reveal much bigger stories about the industry. We also explore how Jackie finds and pitches story ideas, the responsibility journalists carry when shaping public perception and policy, and why curiosity, ethics, and clear boundaries are essential for meaningful reporting. Now a content director and editor for Leaf Magazines, a journalism lecturer at San Diego State University, and the writer behind the award-winning Cannabitch newsletter, Jackie offers honest advice for aspiring journalists and anyone hoping to enter the evolving c*nnabis industry. Her reminder: understand your values, stay curious, and know that even when the industry feels uncertain, the world is not collapsing. You’re going to be okay. Key Topics Jackie’s journey from selling w**d in college to becoming a c*nnabis journalist The social and historical origins of c*nnabis terminology Memorable investigative stories about c*nnabis, culture, and unusual research How journalists find stories and successfully pitch their ideas Journalism’s role in shaping policy, culture, and public perception The importance of curiosity, ethics, values, and professional boundaries Advice for aspiring journalists and people entering the industry The challenges and opportunities within today’s evolving c*nnabis market Episode Chapters 00:00 – Introduction to Jackie Bryant 00:19 – Jackie’s early involvement with cnnabis 01:06 – Transitioning from personal use to professional journalism 02:06 – Jackie’s most memorable stories and investigative work 04:32 – The social history of “Danksgiving” and cnnabis culture 07:42 – The lobster THC experiment and animal cnnabis research 10:07 – How Jackie finds stories and pitches new ideas 12:28 – Curiosity, ethics, and responsibility in journalism 13:23 – Teaching the next generation of journalists 14:16 – Cnnabis as a cultural and political issue 16:21 – Advice for aspiring c*nnabis journalists 18:41 – The realities and challenges of the industry 19:43 – Jackie’s message to young industry professionals 21:27 – Where to connect with Jackie Connect With Jackie Cannabitch on Substack: https://cannabitch.substack.com/ Instagram: https://www.linkedin.com/in/jacquelineannebryant/ Website: https://www.jackiebryantwriting.com/ Jackie’s official website lists her current work, Cannabitch, and the @jacqbry social handle.

From Budtender to Cannabis Industry Leader: Krista Zaragoza’s Journey into Hash and Rosin In Season 6, Episode 8 of the Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Krista Zaragoza, Account Executive for Rosin Tech Labs’ Northern California territory, live from Hall of Flowers Ventura. Krista’s cannabis career began as a brand ambassador which helped her develop a deeper understanding of the plant, consumer preferences, and the sensory experience behind choosing quality products as well as retail. s. She shares how that foundation led her into brand representation, cannabis sales, and eventually a leadership role within the growing solventless extraction industry. Krista explains why smell, texture, touch, and education all play an important role in helping consumers understand cannabis products. She also discusses the growing interest in concentrates, how rosin technology and extraction methods have evolved, and where she believes the hash and solventless markets are heading next. The conversation also explores the challenges women continue to face in cannabis, the value of building confidence and industry knowledge, and Krista’s advice for professionals and entrepreneurs looking to establish themselves in the space. How Krista began her cannabis career as a budtender Developing a palate and understanding cannabis through sensory experiences Transitioning from retail into brand representation and industry sales The importance of cannabis education for consumers and professionals The evolution of rosin technology and solventless extraction Innovation and growth within the hash and concentrates market Challenges and opportunities for women working in cannabis Advice for newcomers entering the cannabis or concentrates industriesKrista’s vision for the future of hash, rosin, and cannabis extraction   Timestamps: 00:00 – Introduction from Hall of Flowers Ventura 00:12 – Krista’s background and how she developed her cannabis palate 00:42 – Transitioning from budtender to brand ambassador and industry professional 01:10 – The role of smell, texture, and touch when selecting cannabis products 02:05 – How education shapes consumer decisions and industry standards 03:15 – The evolution of rosin technology and extraction innovation 04:30 – Challenges for women in cannabis and advice for building confidence 05:55 – Current trends within the concentrates industry 07:10 – Advice for professionals entering cannabis and solventless extraction 08:25 – Krista’s vision for the future of hash and rosin   Learn more about Rosin Tech Labs: https://rosintechlabs.com/ RTL Instagram: ⁠https://www.instagram.com/rosintechlabs/?hl=en⁠   Connect with Krista Zaragoza on Socials: LinkedIn - https://www.linkedin.com/in/krista-zaragoza/ Instagram - @bugeyednfried   Follow the Women in CannaBusiness Podcast for more conversations with the women building, leading, and transforming the cannabis industry,

What does it take to build and grow one of California’s leading cannabis beverage brands? In Episode 51 / Season 6: Episode 7 of Women in CannaBusiness, Olivia Castaldy sits down live at Hall of Flowers with four women from the Uncle Arnie’s California sales team: Christine Riedel, Lexi Salas, Amanda Jacoby, and Tara DoBucki. It is rare to meet four women working at the same cannabis company, let alone within the same department and region, who are willing to come together and share their experiences. At Uncle Arnie’s, however, women make up more than half of the company’s team and play an important role in growing the brand throughout California and beyond. Christine and Lexi are two of Uncle Arnie’s original team members, joining during the company’s early days and helping build its California presence from the ground up. Amanda brings experience from L’Oréal and the traditional consumer packaged goods industry, while Tara has transitioned her background in alcohol sales into the rapidly growing cannabis beverage category. Together, they discuss how their different professional backgrounds led them to cannabis, what it takes to succeed in California cannabis sales, and how they build lasting relationships with dispensaries, buyers, retailers, and industry partners. The conversation also explores the realities of working in cannabis sales, the value of having women represented across the same team, and how collaboration has helped Uncle Arnie’s become a recognizable name in THC-infused beverages. Tune in for an honest conversation about women in cannabis, California sales, cannabis beverage growth, career transitions, brand building, and the team helping bring Uncle Arnie’s products to consumers across the state. Learn more about Uncle Arnie’s and connect with Christine Riedel, Lexi Salas, Amanda Jacoby, and Tara DoBucki on LinkedIn.

In Episode 50, Season 6 Episode 6 of the Women in Cannabusiness Podcast, Olivia sits down with Wendy Baker, Founder and CEO of Love Gem Inc., DBA Space Gem, an award-winning cannabis edibles company rooted in Humboldt County while at Hall of Flowers Ventura 2026. Wendy shares how she began building Space Gem in 2013 and why she chose to focus on premium solventless edibles made with ice water hash. She discusses the intentional approach behind Space Gem’s products, including thoughtfully formulated edibles featuring functional mushrooms designed around focus, vitality, wellness, and sleep. The conversation explores what it takes to build an edibles brand centered on product quality, innovation, and responsible cannabis use. Wendy also speaks about preserving Humboldt County’s craft cannabis heritage, creating local jobs, educating consumers, and maintaining a commitment to the community that helped shape the brand. Wendy reflects on Space Gem’s recognition at the California State Fair Cannabis Awards, the realities of growing a company in an evolving industry, and her experience building a cannabis business as a woman founder. From honoring Humboldt’s legacy to creating products for the modern cannabis consumer, Wendy’s story demonstrates how innovation, intention, and craft can come together to build an award-winning brand with staying power. Listen to hear Wendy’s journey, the story behind Space Gem, and her advice for the next generation of women entrepreneurs entering the cannabis industry. Follow Wendy Baker: Instagram: @wendythespacegem Follow Space Gem: Instagram: @space_gem_ca Website: spacegemcandy.com

How do you build a career that spans nearly every corner of the cannabis industry? In this episode of Women in CannaBusiness, Olivia Castaldy sits down with Maha Haq, cannabis journalist, educator, researcher, and industry advocate, to explore the career that has taken her from budtender to one of the industry's most respected educational voices. With experience across retail, testing labs, consulting, higher education, research, media, and social equity, Maha shares why understanding the entire cannabis supply chain has been one of the greatest advantages in her career. She reflects on founding CannaClub at UCLA, teaching the next generation of cannabis professionals at Oaksterdam University, mentoring entrepreneurs through Los Angeles' Social Equity Program, and writing about cannabis culture, products, and consumer trends as a contributor for VICE. The conversation also takes a personal turn as Maha opens up about her experience using medicinal cannabis during postpartum, how it supported her mental health, and why honest conversations around women's health and cannabis are so important. Whether you're looking to break into the industry, grow your career, or simply better understand where cannabis is headed, this episode is filled with practical advice, thoughtful perspectives, and inspiration from someone who has helped shape the industry through education and community. In this episode, you'll learn: How Maha built a career across nearly every sector of cannabis Why education and mentorship are essential for industry growth The value of understanding the full cannabis supply chain Cannabis, postpartum recovery, and mental health Social equity, community building, and creating opportunities for others Actionable advice for anyone pursuing a career in cannabis About Maha Haq Maha Haq has spent more than a decade working throughout the commercial cannabis industry, consulting for retailers, consumption lounges, brands, and events. She is currently a Cannabis Staff Writer at VICE, covering cannabis products, consumer trends, shopping news, and culture. She serves on the Los Angeles chapter boards of NORML and the Cannabis Chamber of Commerce, teaches at Oaksterdam University, and coaches entrepreneurs through the Los Angeles Department of Cannabis Regulation's Social Equity Program. After beginning her cannabis career in Los Angeles in 2012, Maha gained experience across nearly every stage of the supply chain, including cannabis testing laboratories. She later founded CannaClub at UCLA, growing it into a national student organization spanning more than 60 universities and over 9,000 members. She also conducted research through the UCLA Cannabis Research Initiative and earned her M.S. in Medical Cannabis Science & Therapeutics from the University of Maryland. Connect with Maha Instagram: https://www.instagram.com/highmaha/  Twitch: https://www.twitch.tv/highmaha/ 

In this episode of the Women in Cannabusiness Podcast, Olivia sits down with Shelbie Vasquez, Sales and Marketing professional at Beyond Legends Distribution, to discuss building a career fueled by passion, authentic relationships, and community. Shelbie shares her journey from starting as a Brand Ambassador with Yummi Karma in 2018 to representing a growing portfolio of cannabis brands through Beyond Legends Distribution, including Pretty Dope, Side Hustle, Crave, Daily Dose, Yummi Karma, and High Gorgeous. Along the way, she reflects on how sales, marketing, networking, and storytelling have shaped her career and opened doors throughout the industry. In addition to her work in distribution and brand development, Shelbie is also a podcast host with Respect My Region, where she spotlights the people, brands, and stories driving cannabis culture forward. Together, Olivia and Shelbie discuss balancing full-time work with podcasting, the importance of building genuine connections, and what it means to create opportunities for women in a traditionally male-dominated industry. Shelbie also shares the advice she would give her younger self and why staying passionate about the plant and the community has led to a career she truly loves. Whether you're just entering the cannabis industry, building your personal brand, or looking to grow your career, this episode is a reminder that curiosity, consistency, and authentic relationships can take you further than you ever imagined. In this episode, you'll hear about: Shelbie's career journey from Brand Ambassador to Sales & Marketing Working with brands including Pretty Dope, High Gorgeous, Yummi Karma, and more Building a career across multiple cannabis brands through Beyond Legends Distribution Balancing a full-time career while hosting an industry podcast The value of networking and authentic relationship-building Supporting women and creating community within cannabis Advice for young professionals entering the industry Why staying passionate about your work can open unexpected doors If you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone who is building their own career in cannabis. About Beyond Legends Distribution Beyond Legends Distribution connects innovative cannabis brands with retailers across California through wholesale distribution, sales, and strategic marketing support. Their family of brands includes Pretty Dope, Side Hustle, Crave, Daily Dose, Yummi Karma, and High Gorgeous, helping consumers discover premium products while giving emerging brands the support they need to grow. Follow Shelbie: @shlebie.xoxo Follow We R Legends: @beprettydope   This episode is sponsored by CannaWorld Launching a cannabis brand is hard. Driving sell-through and securing re-orders is even harder. CannaWorld is a premier wholesale brokerage and cannabis marketing agency dedicated to helping brands successfully launch and scale in legal markets. Beyond traditional brokerage, CannaWorld provides experienced brand ambassadors, sales representatives, budtender education, retail activations, and consumer marketing that help products move off the shelf—not just onto it. By integrating directly with retailers, dispensary staff, budtenders, and consumers, CannaWorld creates the awareness and urgency brands need to drive long-term retail success. The team proudly prioritizes women-owned, LGBTQ+, local, and minority-owned brands across every legal market. Learn more at ShopCannaWorld.com or call 508-813-7963.

What does it take to build a lasting career in cultivation while staying true to the plant, the science, and the culture? In this episode of Women in CannaBusiness, Olivia sits down with Sue Carlton (@rancheramami), cultivator, educator, and advocate whose journey spans Oregon's early medical market, large-scale cultivation, genetics preservation, and building a family-run farm in Central Valley California. Known for making complex cultivation topics accessible, Sue shares how she got her start with a small grow license, what she's learned from decades of hands-on experience, and why education remains one of the most powerful tools in the industry today. Together, Olivia and Sue discuss the realities of working in cultivation, navigating spaces where women remain underrepresented, the importance of mentorship, preserving legacy genetics, and how the next generation of growers can build sustainable careers in agriculture. Whether you're a cultivator, entrepreneur, industry professional, or simply fascinated by the people behind the plant, Sue's story is a powerful reminder that success is built through persistence, curiosity, and a willingness to keep growing. In this episode, you'll learn: • How Sue got her start in Oregon's early cultivation market • Lessons from scaling from a small grow license to larger cultivation operations • Why preserving genetics matters for the future of the industry • The realities of being a woman in cultivation • How mentorship and community can accelerate growth • Why education continues to shape the next generation of operators 🎙 Listen now wherever you get your podcasts. Follow Sue: ⁠https://www.instagram.com/Rancheramami/⁠

Live from Hall of Flowers Ventura with Angie Macaraeg, VP of Sales & Marketing at Encore Labs Recorded onsite at the Hall of Flowers Pre-Show Mixer hosted by Beard Bros Pharms in Ventura, California, this episode features a conversation with Angie Macaraeg, Vice President of Sales & Marketing at Encore Labs. Since entering the cannabis industry in 2018, Angie has worked her way from customer service to executive leadership, helping shape the growth of one of California's leading ISO-accredited cannabis testing laboratories. Today, she oversees sales strategy, client relationships, marketing initiatives, business development, and multi-state expansion efforts across California and Arizona. In this episode, Angie shares her journey through the cannabis industry, the evolving role of laboratory testing, and why quality assurance, compliance, and transparency are more important than ever for brands looking to succeed in today's market. We also discuss the challenges operators face navigating regulations, the importance of building trusted partnerships, and how education continues to drive industry progress. Whether you're a brand owner, operator, service provider, or simply curious about the behind-the-scenes systems that help keep the cannabis industry safe and compliant, this conversation offers valuable insights from a leader helping shape the future of cannabis testing. Connect with Angie & Encore Labs: 🌿 Instagram: @staygreenangeline 🌿 Instagram: @encorelabs 🌿 Website: Encore Labs About Women in CannaBusiness Women in CannaBusiness highlights the stories, experiences, and expertise of women shaping the future of cannabis through leadership, innovation, advocacy, and entrepreneurship. #WomenInCannaBusiness #HallOfFlowers #EncoreLabs #CannabisTesting #WomenInCannabis #CannabisIndustry #QualityAssurance #CannabisCompliance #LabTesting #BeardBrosPharms #HallOfFlowersVentura #CannabisLeadership  

In the premiere episode of Season 6 of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Annie Fleshman, Vice President of Marketing and founding marketer at Flowhub, live from Hall of Flowers Ventura. Since joining Flowhub in 2018, Annie has helped transform the company into one of the most trusted cannabis retail technology platforms in the United States. In this conversation, she shares her perspective on the evolution of cannabis retail, the challenges dispensaries face in today's market, and how technology can help operators create more efficient, profitable businesses. Annie also discusses her journey from SaaS marketing into cannabis, lessons learned from scaling high-growth companies, and why education and retailer empowerment remain at the heart of Flowhub's mission. Whether you're a dispensary operator, cannabis entrepreneur, marketer, or industry professional, this episode offers valuable insights into the technology shaping the future of cannabis retail. Topics Covered: • The current state of cannabis retail • Technology's role in dispensary success • Scaling a high-growth cannabis technology company • Building sustainable marketing systems • Retail education and industry empowerment • What's next for cannabis operators and brands Connect with Annie Fleshman: LinkedIn: https://www.linkedin.com/in/afleshman/    Learn More About Flowhub: Website: https://flowhub.com LinkedIn: https://www.linkedin.com/company/flowhub Instagram: https://www.instagram.com/flowhub   Follow The Women in CannaBusiness Podcast: Instagram: https://www.instagram.com/womenincannabusiness LinkedIn: https://www.linkedin.com/company/women-in-cannabusiness   #CannabisRetail #CannabisTechnology #DispensaryOperations #CannabisIndustry #Flowhub #WomenInCannabis #CannabisMarketing #HallOfFlowers #CannabisBusiness #WomenInCannaBusiness

To close out our Season 5: Heavy Hitters, we’re joined by one of the most legendary pioneers in the history of the plant, Mila Jansen, also known as The Hash Queen. From the early days of cannabis culture in Amsterdam… to traveling the world with her children and spending over a decade living in India… to inventing one of the most influential tools in hash making, the Pollinator… Mila’s story is one of resilience, curiosity, and building a life far outside the boundaries placed on women at the time. In this conversation, she shares what it looked like to navigate male-dominated and often illegal markets across continents, how her innovations helped shape modern hash culture, and the perspective she’s gained after decades in the space. This episode is more than a conversation, it’s living history, and the perfect way to close out a season dedicated to the women who have made a lasting impact on this industry. In this episode, we cover: • The early days of cannabis culture in Amsterdam • Mila’s travels through India, Afghanistan, and the Himalayas • The invention of the Pollinator and hash innovations • Building businesses across cultures and continents • Traditional vs. modern hash practices • Advice for women entering the industry Notable Quotes: “It was love at first token.” “My best hash is the one I am smoking now.” “Keep on dancing through life.” Follow Mila Jansen & Learn More: Instagram: https://www.instagram.com/milahashqueen/ Website: https://www.pollinator.nl/ Order Mila's Book, "How I Became the Hash Queen": https://www.amazon.com/How-became-Hash-Queen-English/dp/2845942451 Season 5 Sponsor — OCM Digital Marketing This season is proudly sponsored by OCM Digital Marketing, a full-service marketing agency helping brands build, scale, and convert through full-funnel strategy. From paid media and email marketing to website development and SEO, OCM Digital partners with businesses to drive real, measurable growth. Learn more: https://www.ocmdigitalmarketing.com/   Women in CannaBusiness Hosted by Olivia Castaldy Follow us on Instagram: https://www.instagram.com/womenincannabusiness/ Listen to more episodes + stay connected: https://www.womenincannabusiness.com/

In this episode of Women in CannaBusiness, we sit down with Rachelle Gordon, Managing Editor of GreenState, to explore the deeply personal experiences that shaped her path into cannabis journalism and advocacy. A driving force behind Rachelle’s work is her passion for the medical potential of cannabis, especially for neurological conditions and seizure disorders. After watching her father struggle with his health without ever having access to cannabis as a potential option, in addition to being arrested for possession in Minnesota, she’s become committed to amplifying patient stories, lived experiences, and the real impact this plant can have. Rachelle shares how a 2011 arrest redirected her career from education into cannabis, ultimately leading her to become one of the most trusted voices in the space. Through storytelling and honest reporting, she’s helping shape a more informed, responsible, and human-centered cannabis industry. We also get into the conversations most people avoid, balancing advocacy with accountability, including the importance of educating consumers on both the benefits and risks, like Cannabis Hyperemesis Syndrome. This episode also explores what it really looks like to be a woman in cannabis today: navigating challenges, building confidence, and finding community in a still male-dominated industry. You’ll also hear: Practical advice for women entering cannabis: diversify your skillset and network intentionally The evolution of cannabis journalism and mainstream media How to balance multiple roles while protecting your mental health The importance of mentorship and preserving the stories of patients and those impacted by prohibition Where the industry is headed, from low-dose products to broader mainstream adoption Rachelle’s story is a reminder that advocacy isn’t just about policy—it’s about people, stories, and the voices that deserve to be heard. Timestamps 00:00 – Introduction to Rachelle Gordon 02:18 – Background in education and 2011 arrest 04:17 – Career shift into cannabis advocacy 06:16 – Cannabis and neurological conditions 09:49 – Advice for women entering the industry 14:48 – From freelance writer to GreenState editor 17:33 – Being a woman in cannabis 20:52 – Challenges and harassment in the industry 24:14 – Building resilience 28:59 – A day in her life 36:53 – Boundaries and mental health 40:05 – Mentors and inspirations 43:22 – Final thoughts Connect with Rachelle Gordon LinkedIn: https://www.linkedin.com/in/rachelle-gordon Instagram: https://www.instagram.com/rachellethewriter GreenState: https://www.greenstate.com   Sponsor This episode is sponsored by OCM Digital Marketing. OCM Digital is a full-service marketing agency that builds the foundation for your brand, from websites and SEO to full-funnel strategies across Meta, Google, and LinkedIn Ads. We don’t just drive traffic, we help convert it into real, measurable growth. If you’re ready to stop leaving leads and revenue on the table, learn more at: https://www.ocmdigitalmarketing.com

In this episode of The Women in CannaBusiness Podcast, we sit down with Tamara Anderson, founder of Culinary & Cannabis, an interactive cannabis event production company redefining how people experience plant medicine through food, wellness, and education. With a unique background as both a registered nurse and pastry chef, Tamara shares how her personal journey, including her son’s experience—reshaped her perspective on cannabis and led her to build a brand rooted in healing, accessibility, and elevated experiences. From hosting luxury cannabis-infused culinary events to creating safe, inclusive spaces for education, Tamara is on a mission to break stigma and help both canna-curious individuals and experienced consumers feel confident exploring the plant. We dive into the realities of navigating the cannabis industry as a woman of color, the importance of authentic storytelling in building a brand, and how she’s scaling Culinary & Cannabis globally while staying grounded in purpose. This episode is a powerful reminder that your background, your story, and your “why” can become the foundation for something truly impactful. What We Cover: Tamara’s journey from nursing and pastry arts to cannabis entrepreneurship How personal experiences shaped her advocacy for plant medicine Creating luxury cannabis events that educate and empower Navigating stigma across generations and communities Challenges as a woman of color in the cannabis industry Building authentic relationships inside and outside the industry Leveraging your existing skills to enter the cannabis space The role of cannabis in wellness, balance, and daily life   Connect with Tamara Anderson: Instagram: https://www.instagram.com/culinaryandcannabis LinkedIn: https://www.linkedin.com/in/tamara-anderson-2901a978 Website: https://www.culinaryandcannabisevents.com   Presented by OCM Digital Marketing OCM Digital Marketing is a full-service marketing partner helping brands grow through strategy, content, and paid media. From startups to scaling brands, we focus on building marketing systems that drive real results. Learn more: https://www.ocmdigitalmarketing.com

In this powerful episode of Women in CannaBusiness, we sit down with Nikki Lawley,patient advocate, speaker, and founder of Nikki and the Plant, to explore her deeply personal journey from healthcare provider to patient, and ultimately, to one of the most impactful voices in the industry. After a life-altering injury in 2016, Nikki went from being a pediatric nurse to navigating a broken medical system, seeing over 50 doctors, being on over 10+ pharmaceuticals at a time, battling debilitating symptoms, and facing the harsh realities of traditional treatment. At her lowest point, she found herself questioning everything… until one unexpected experience with plant medicine changed the trajectory of her life forever. What followed was not just healing, but purpose. Nikki shares how she became what she calls a “medical cannabis refugee,” traveling across borders just to access the relief she couldn’t find at home, and how that journey led her to discover the true power of the plant, not just THC, but the full spectrum of compounds working together. Today, Nikki is a leading advocate for patients, working to raise awareness around invisible illness, disability, and the importance of education, access, and authenticity in the space. In this episode, we dive into: The moment that shifted everything for Nikki. and gave her a reason to keep going What it really feels like to not be heard in the traditional medical system The misconceptions around plant medicine and how education changes everything Why patient stories are one of the most powerful tools we have The realities of working in the industry from stigma to sales to advocacy What it truly means to be your authentic self in cannabis and beyond This conversation is raw, honest, and deeply human. reminding us that healing doesn’t always look the way we expect, and that sometimes, the hardest chapters lead to the most meaningful purpose.   🔗 Connect with Nikki Lawley: Website:⁠ www.nikkiandtheplant.org⁠ All Links:⁠ https://linktr.ee/Nikkilawley⁠ Instagram: @nikkiandtheplant LinkedIn: ⁠Nikki Lawley⁠   Listen + Follow: Follow Women in CannaBusiness on Spotify, Apple Podcasts, and YouTube to stay connected with the stories shaping the future of the industry. Sponsored by OCM Digital Marketing OCM Digital Marketing is a full-service agency helping brands grow through multi-channel strategies,from paid ads and SEO to content and email marketing. If you’re ready to elevate your brand and stop leaving leads on the table, learn more at: 🌐⁠⁠ www.ocmdigitalmarketing.com

In Season 5, Episode 4 of Women in CannaBusiness, we’re joined by Sara Payan, award-winning educator, strategist, and one of the most influential voices in the cannabis industry today. With over a decade of experience and more than 20,000 hours guiding consumers, Sara has built a reputation for advancing education, shaping policy, and normalizing plant medicine through storytelling and advocacy. She is the host of the Emjay Award-winning podcast Planted with Sara Payan, Vice-Chair of the California State Cannabis Advisory Committee, and Partner & VP of PR Strategy at Pulse Signal Agency. In this episode, Sara shares her journey from corporate into cannabis, how her personal health experience shaped her path, and why education is the foundation of a responsible and thriving industry. We talk about the realities of working in cannabis today—from stigma and policy to community, mentorship, and what it really takes to build a meaningful career in this space. If you’re looking to better understand the cannabis industry, grow your network, or step into your voice as a woman in this space, this episode is for you. What we cover: Sara’s journey into the cannabis industry The role of education in consumer safety & industry growth Cannabis, health, and personal healing Challenges & opportunities for women in cannabis The importance of community, mentorship, and collaboration Advice for entering and navigating the industry The future of cannabis + normalization through conversation   Key Takeaways: Education is everything in cannabis—at every level Community creates opportunity and long-term growth Resilience and authenticity are key to success Normalization starts with conversation   Connect with Sara Payan: Instagram: https://www.instagram.com/plantedwithsara/ Podcast: Planted with Sara Payan https://plantedwithsara.com/ Website: https://www.sarapayan.com    Follow Women in CannaBusiness: Instagram: https://www.instagram.com/womenincannabusiness TikTok: https://www.tiktok.com/@womenincannabusiness LinkedIn: https://www.linkedin.com/company/womenincannabusiness/    🎙️ Sponsored by OCM Digital Marketing OCM Digital Marketing is a full-service marketing agency helping brands grow through strategic storytelling, paid ads, SEO (including AI SEO), and multi-channel marketing funnels. From cannabis and CPG to B2B and local businesses, we help you build a brand that actually converts. Learn more: https://www.ocmdigitalmarketing.com  Keywords: women in cannabis, cannabis podcast, Sara Payan, cannabis education, women in business, cannabis industry insights, cannabis advocacy, plant medicine, cannabis policy, budtender education, women empowerment, cannabis community, normalization of cannabis, cannabis leadership

Jane West is one of the most recognizable names in the cannabis industry, and for good reason. In this episode of Women in CannaBusiness, host Olivia Castaldy sits down with trailblazing entrepreneur, advocate, and founder Jane West to discuss her journey from working in international relations and event planning to becoming one of the most influential women in cannabis. After appearing on CNBC during the early days of Colorado’s legalization, Jane unexpectedly lost her corporate job, a turning point that ultimately launched her career in cannabis entrepreneurship. From there, she founded Women Grow, the national networking organization that helped bring thousands of women into the cannabis industry. Today, Jane leads the Jane West lifestyle brand, known for sophisticated, design-forward cannabis accessories created for the modern consumer. In this conversation, Jane shares the realities of building a business in an emerging industry, the power of community and networking, and the lessons she’s learned over a decade of leadership in cannabis. If you're interested in entrepreneurship, cannabis advocacy, women in business, or building meaningful brands, this episode is full of insights and inspiration. What We Cover in This Episode Jane West’s career before cannabis and her work in international relations • The moment that changed everything after appearing on CNBC • How Edible Events and early cannabis dinners helped spark a movement • The creation and rapid growth of Women Grow • Building the Jane West lifestyle brand and product innovation • The importance of community and networking in emerging industries • Advice for aspiring cannabis entrepreneurs • Navigating stigma, stereotypes, and evolving perceptions of cannabis • Finding balance between business, creativity, and family life Episode Chapters 00:00 Introduction to Jane West and Her Journey 02:45 From International Relations to Cannabis Events 05:27 The Birth of Edible Events Company 08:05 Challenges and Media Attention 10:35 The Inception of Women Grow 13:29 Building a Community and Expanding Women Grow 16:22 Transitioning to the Jane West Brand 19:00 Advice for Aspiring Cannabis Entrepreneurs 32:00 Pursuing Your Vision 32:39 Navigating Challenges in the Cannabis Industry 33:32 Questioning Norms in Business 34:12 Reflections on Cannabis Industry Events 36:00 The Role of Women in Cannabis 38:30 Gender Stereotypes in the Industry 40:30 Evolving Perspectives on Women’s Events 43:31 A Day in the Life in Cannabis 52:18 Maintaining Work-Life Balance 56:58 Inspiration from the Next Generation Connect with Jane West Website: https://www.janewest.com LinkedIn: https://www.linkedin.com/in/thejanewest Instagram: https://www.instagram.com/janewestofficial This Episode is Sponsored by OCM Digital Marketing OCM Digital Marketing is a full-service digital marketing agency helping brands grow through strategic storytelling, paid media, SEO, social media, and website development. From emerging startups to established brands, OCM Digital specializes in building marketing ecosystems that drive real results. Learn more: https://www.ocmdigitalmarketing.com Subscribe to Women in CannaBusiness Women in CannaBusiness highlights the leaders, entrepreneurs, and innovators shaping the future of the cannabis industry. Subscribe so you never miss an episode. And if you enjoyed this conversation, please leave us a review and share the episode.

What does it actually mean to become a Sister? In this episode of Women in CannaBusiness, we go far beyond headlines and habits with Sister Kate, Founder of Sisters of the Valley. This is an unfiltered look inside the Order, how it began, how it operates, and what it takes to build a spiritual, women-led cannabis movement in a world that often resists both. Sister Kate shares the full origin story, from her early activism days and “Sister Occupy” to building a globally recognized sisterhood rooted in plant medicine, discipline, and devotion. We unpack the structure of the Order, the rules that guide it, and what community living really looks like behind the scenes. This conversation doesn’t shy away from conviction. We talk about: The history of women religious orders and how the Sisters fit, and don’t fit, into that lineage The communication rules and ethical framework that hold the Order together Media visibility, legal challenges, and pandemic pivots Why stubborn resilience is a survival skill in cannabis The realities of being “alone together” in sisterhood Why the industry needs more women — in every role Sister Kate speaks candidly about leadership, criticism, and longevity. Her philosophy? Show up again. Stay disciplined. Don’t give up. At its core, this episode is about devotion.. to the plant, to purpose, and to building something that lasts.   Connect with Sisters of the Valley Website: https://www.sistersofthevalley.org Instagram: https://www.instagram.com/sistersofthevalley   Learn more about their mission, products, and global sisterhood rooted in plant-based healing.   THANK YOU to our Season 5 Sponsor: OCM Digital Marketing This episode is brought to you by OCM Digital Marketing, a full-service agency specializing in multi-channel strategy, paid ads, SEO, and brand development for emerging and mission-driven brands. If you're a founder looking to scale, refine your funnel, or elevate your digital presence, OCM builds marketing ecosystems designed for long-term growth. Learn more at: https://www.ocmdigitalmarketing.com   Enjoyed this episode? Leave a Review If this conversation resonated with you, please take a moment to leave a review wherever you listen. Reviews help us amplify the voices of women shaping the future of cannabis and bring these powerful stories to a wider audience. Share this episode with a woman in the industry who inspires you, and don’t forget to subscribe so you never miss a Heavy Hitters conversation.

Season 5 kicks off with a true heavy hitter in the cannabis industry. In this episode, Olivia Alexander (now Olivia Sawyer), Founder and CEO of Kush Queen, shares how she went from budtender in Los Angeles to building one of the most recognizable cannabis wellness brands in the country. What started in a garage evolved into a multi-million-dollar company serving over 100,000 customers and pioneering infused bath bombs, topicals, intimacy products, and targeted cannabis wellness solutions. We dive into: • The evolution of the cannabis industry from gray market to legalization • Scaling a cannabis brand through regulation and social media censorship • Why authenticity is non-negotiable in branding • The rise of women consumers in cannabis • Balancing masculine and feminine energy in leadership • The future of cannabis wellness and plant medicine Olivia Sawyer also shares her unfiltered thoughts on the war on drugs, corporate partnerships, content creation, and what it truly takes to build sustainable growth in this industry. If you’re a woman in cannabis, an entrepreneur navigating compliance and censorship, or simply curious about where cannabis wellness is headed — this episode is packed with insight, strategy, and real talk. 🔗 Connect with Olivia Want to follow Olivia’s journey and insights in real time? Connect with her here: LinkedIn: https://www.linkedin.com/in/olivia-sawyer-a823112a/ Instagram: @thelivsawyer 🛍️ Shop Kush Queen Explore Kush Queen’s award-winning cannabis wellness products — from infused bath bombs to topicals, intimacy products, and more: 🌿 Website: https://www.kushqueen.shop  TikTok: https://www.tiktok.com/@elevatingyoudaily 📸 Instagram: https://www.instagram.com/kushqueenshop/ ----- This episode of Women in CannaBusiness is proudly sponsored by OCM Digital Marketing — a results-driven agency specializing in Meta Ads, Web Design, SEO copywriting, and full-funnel marketing strategies for cannabis, wellness, and purpose-driven brands. If you’re ready to scale with compliant, data-backed advertising that actually converts, visit: 👉 https://www.ocmdigitalmarketing.com Or connect with the team directly to explore how to elevate your brand.

In this episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Sharon Cohen, a seasoned CPA, CFO, and business leader whose unexpected path into the cannabis industry became a career-defining chapter. With decades of financial experience across tech and emerging markets, Sharon now applies her expertise to building operational integrity, compliance, and strategic growth in cannabis — an industry still earning its legitimacy. Sharon shares her passion for the plant, the importance of understanding the full cannabis ecosystem, and why women in business should bring their lived experiences, leadership styles, and unique problem-solving strengths into the space. She offers grounded career advice, highlights the realities of working in a male-dominated industry, and reflects on the role mentorship, networking, and community support play in empowering women to rise together. Rooted in honesty, practicality, and wisdom earned over time, this conversation is a reminder that confidence is built — not gifted — and resilience grows through small wins, curiosity, and showing up authentically. ✨ In this episode: How Sharon transitioned from tech finance to cannabis accounting The value of mentorship, networking, and community support Bringing professional experience into a developing industry Navigating male-dominated spaces with confidence and clarity Work-life balance, boundaries, and leading with authenticity 📲 Connect on Social Media: Follow Women in CannaBusiness – @womenincannabusiness Follow Hefestus @Hefestus_1 Connect with Sharon on LinkedIn -- 🌿 Season 4 Gold Sponsor: Lucky Elk Support our sponsor at luckyelk.com and enjoy 15% off with code WiCB15.

In this episode of The Women in CannaBusiness Podcast, we sit down with Ericka Padilla-Toro, also known as The Ganja Goddess, founder of GG’s Garden, a cannabis lifestyle and education brand rooted in empowerment, accessibility, and community. Ericka shares her powerful journey into the legal cannabis industry, from her early experiences with the legacy market to building a platform centered on uplifting consumers, especially women, through knowledge, confidence, and stigma-free education. As a legally blind single mother and multi-degree scholar, Ericka embodies resilience, purpose, and the belief that cannabis is not just a plant, but a path toward self-understanding and wellness. This episode explores what it means to stand firmly in your worth as a woman in business, navigate a male-dominated industry, and use education as a tool for liberation, inclusion, and empowerment.   ✨ In this episode: Ericka’s experience and background before the recreational market in NJ began How GG’s Garden is redefining cannabis education Building confidence and claiming space in the industry Why terpenes, science, and consumer knowledge matter Sisterhood, community, and supporting women in cannabis Finding balance, fulfillment, and purpose in entrepreneurship   📲 Connect on Social Media: Follow Ericka Padilla-Toro – ⁠@ggsgarden_⁠ Follow Women in CannaBusiness – ⁠@womenincannabusiness⁠   🌿 Season 4 Gold Sponsor: ⁠Lucky Elk⁠ Support our sponsor at luckyelk.com and enjoy 15% off your next purchase with code WiCB15.

In this episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Caitlin — better known as CannaCait, a pediatric registered dietitian with nearly 20 years of experience and the creator of Mom-n-Pot. After decades of guiding families through evidence-based nutrition, Caitlin entered the cannabis industry to support parents seeking stress relief, balance, and wellness without stigma. Caitlin shares how her professional background, personal journey, and experience in motherhood led her to create a resource where parents can learn about cannabis safely, confidently, and judgment-free. She opens up about entrepreneurship, networking, education, and what it means to be a woman in business — all while managing the daily realities of parenthood. This episode is honest, compassionate, and empowering — offering valuable insight for anyone exploring cannabis, parenting, or wellness from a place of curiosity and care. ✨ In this episode: From clinical nutrition to cannabis entrepreneurship How parents can intentionally use cannabis for stress and wellness The importance of education, community, and open conversations Balancing motherhood, business ownership, and self-care Reducing stigma and supporting women in the cannabis industry 📲 Connect on Social Media: Follow CannaCait (Caitlin) – @mom.n.pot Follow Women in CannaBusiness – @womenincannabusiness   💬 “Start low, go slow.”   🌿 Season 4 Gold Sponsor: Lucky Elk Support our sponsor at luckyelk.com and enjoy 15% off your next purchase with code WiCB15

In this episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Danielle Wildstein, Founder & CEO of Blue Oak Dispensary in New Jersey, a pioneering woman in cannabis with over two decades of experience in leadership, operations, and human performance. Danielle shares her journey from a successful career in the pharmaceutical industry to building a community-centered dispensary rooted in education, compassion, and women’s empowerment. Through her lens as both a business owner and mother, she reflects on how cannabis plays a transformative role in health and wellness, and why creating a welcoming environment is essential for breaking stigma and fostering connection. In this powerful conversation, Danielle opens up about the realities of entrepreneurship, the importance of women’s voices in a male-dominated industry, and her mission to make Blue Oak Dispensary a safe, educational, and inspiring space for all. In this episode: Danielle’s path from corporate leadership to cannabis entrepreneurship The role of education and compassion in building customer trust Creating a welcoming dispensary rooted in community and connection How cannabis can enhance health, balance, and self-awareness The importance of women defining success on their own terms 📲 Connect on Social Media: Follow Danielle Wildstein – @blueoakofficial Follow Women in CannaBusiness – @womenincannabusiness Episode Sponsor: CannaContent This episode is sponsored by CannaContent, a women- and LGBTQ+-owned creative agency elevating brand storytelling in the c^nnab!s space long before it was cool. From content strategy to paid ads to navigating marketing in a censored world, CannaContent is a leader in thoughtful, impactful brand-building across the industry.

In this episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Ali Bianco, Founder & CEO of Pinks Products, New York’s first canna-couture brand merging high fashion with premium cannabis. Ali shares how her connection to cannabis began as a source of calm and creativity during her teenage years and evolved into a purpose-driven, luxury brand redefining what femininity, empowerment, and authenticity look like in the cannabis industry. From rose-petal prerolls to eco-friendly packaging designed with women in mind, Pinks brings intention, beauty, and confidence to every detail. In this conversation, Ali opens up about her journey from waitressing to entrepreneurship, navigating a male-dominated space, and building community through authenticity and collaboration. Her story reminds us that cannabis can be elegant, expressive, and empowering — when led by women who dare to do it differently. ✨ In this episode: How Ali turned her passion for cannabis into a thriving business The inspiration behind Pinks’ signature rose petal prerolls What authenticity and purpose mean for women entrepreneurs Building community and confidence in a growing cannabis industry Why femininity and creativity can be powerful disruptors in business ---- 📲 Connect with Ali on Social Media: Ali Bianco on LinkedIn Follow Ali Bianco on Instagram @puffinpinks   Follow Pinks Products – @pinksproducts ---- Follow Women in CannaBusiness: Instagram @womenincannabusiness TikTok @womenincannabusiness LinkedIn: Women in CannaBusiness ---- 🌿 Season 4 Gold Sponsor: Lucky Elk Get 15% off your next order at luckyelk.com with code WiCB15.

In this inspiring episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Liliana (Lili) Hollandt, founder and owner of Lady L Cannabis, a woman-led dispensary on Jersey City’s West Side. An immigrant from Bulgaria and long-time Jersey City resident, Lili brings over 20 years of advertising, project management, and retail experience to New Jersey’s legal market. Her story is one of resilience, reinvention, and purpose — proving that representation, mentorship, and community can transform an emerging industry. Lili opens up about her journey from corporate life to entrepreneurship, the challenges of building a business in a new market, and the importance of creating an inclusive, welcoming space for women and local residents. She shares how her deep-rooted passion for people and education continues to shape Lady L Cannabis into more than a dispensary — it’s a community hub focused on empowerment, connection, and authenticity.   00:00 — Introduction to Lady L Dispensary 00:31 — Lili’s Journey to Cannabis Entrepreneurship 04:44 — The Importance of Community and Connection 07:38 — Passion for the Plant and Industry 12:44 — Advice for Women in Cannabis 17:28 — The Role of Women in Cannabis 21:08 — Education and Innovation in Cannabis 26:46 — Family Perspectives on Cannabis 28:22 — Navigating Family Dynamics and Cannabis Acceptance 31:53 — Overcoming Gender Bias in the Cannabis Industry 39:13 — Building Resilience and Confidence as a Woman Entrepreneur 45:28 — Balancing Work and Family Life in the Cannabis Sector   Liliana (Lili) Hollandt is the founder and owner of Lady L Cannabis, a woman-led dispensary located on Jersey City’s West Side. Born in Bulgaria and now a proud Jersey City local, Lili combines two decades of expertise in advertising, retail, and project management to redefine what community-driven cannabis retail looks like. Her mission centers on education, empowerment, and local impact — ensuring Lady L Cannabis serves as a safe, inclusive space where everyone feels welcome to learn, grow, and connect. - Follow Lady L Cannabis Jersey City on Instagram: ⁠@ladyljersetcity⁠ Lady L's Website: ⁠ladyljerseycity.com⁠ - This episode is brought to you by our Season 4 Gold Sponsor, ⁠Lucky Elk Hemp⁠. Lucky Elk Hemp cultivates craft-grown, small-batch hemp products from the Pacific Northwest — made with care, integrity, and a commitment to community. Visit⁠ luckyelk.com⁠ to learn more and use WiCB15 at checkout for 15% off your order. - Follow us on Instagram⁠ @womenincannabusiness⁠ for more stories celebrating women leading with purpose in the plant-based industry.

In this moving episode of The Women in CannaBusiness Podcast, we sit down with Heather Steinberg, Patient Care Specialist at Jewish Sauce Boss, to talk about resilience, healing, and the power of cannabis to transform lives. With over 15 years in healthcare and a lifelong passion for helping others, Heather shares her powerful journey — from navigating chronic pain and multiple surgeries to discovering cannabis as a life-changing alternative to traditional medicine. As someone who cannot take NSAIDs or Tylenol, Heather’s personal experience as a medical marijuana patient opened the door to a new career in patient advocacy and education. Now, through her work at Jewish Sauce Boss, Heather helps patients across Pennsylvania and New Jersey access their medical cards and find the relief they deserve. Her story is one of strength, purpose, and compassion — a reminder that breaking the stigma starts with one honest conversation at a time. Show Notes & Chapters 00:00 — Introduction to Heather Steinberg 01:30 — From Healthcare to Cannabis: How Heather’s Medical Journey Began 03:40 — Living with Chronic Pain, Weight Loss Surgery & Knee Replacements 05:30 — Getting Her Med Card and Discovering Cannabis as Medicine 07:30 — From Social User to Medical Advocate 09:00 — How Cannabis Filled the Gaps in Traditional Healthcare 10:30 — Understanding the Endocannabinoid System 11:00 — Joining Jewish Sauce Boss and Finding Her Purpose 14:00 — The Evolution from Brand Ambassador to Patient Care Specialist 17:00 — Helping Patients Navigate Medical Cards & Strain Education 18:30 — Women’s Health, Endometriosis, and Finding Relief with Cannabis 20:00 — How Cannabis Changed Heather’s Life — and Her Relationships 23:00 — Breaking the Stigma & Sharing Her Story Online 30:30 — Advice for Women Entering the Cannabis Industry 33:00 — Trusting Your Journey and Knowing When You’re Ready 35:00 — Breaking the Stigma: Why She Calls It “Weed” 36:00 — What It Means to Be a Woman in Cannabis 38:00 — Finding Support and Belonging in a Male-Dominated Industry 40:00 — A Day in the Life: Helping Patients Access Relief 45:00 — Finding Balance, Car Culture & Self-Care 47:00 — Who Inspires Heather & What Fuels Her Work in Cannabis About Heather Steinberg With over 15 years in healthcare, Heather Steinberg has dedicated her life to helping others, from navigating complex insurance systems to guiding patients through the medical cannabis process. As a Patient Care Specialist for Jewish Sauce Boss, she helps patients in Pennsylvania and New Jersey access their medical cards, understand strains, and find alternative wellness options. A patient herself, Heather brings empathy and firsthand experience to every interaction, advocating for natural healing and reducing stigma around cannabis use. Follow Heather on Instagram: @jsb_heather420 Learn more about Jewish Sauce Boss: @officialjewishsauceboss Season 4 Gold Sponsor This episode is brought to you by our Season 4 Gold Sponsor, Lucky Elk Hemp. Lucky Elk Hemp cultivates small-batch, craft-grown hemp products from the Pacific Northwest created with care, intention, and integrity. Visit luckyelk.com and use WiCB15 for 15% off your order at checkout. -- Follow us on Instagram, TikTok, and LinkedIn at @womenincannabusiness for more stories of women leading with heart, purpose, and passion in the cannabis industry.

In this episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Parisa Mansouri-Rad, better known as Marijuana Momma, the visionary co-founder of Blunt Brunch, a national event series and women’s empowerment platform changing the way women connect, collaborate, and lead in cannabis. Parisa shares her inspiring journey from motherhood and advocacy to entrepreneurship and leadership in the cannabis space. What began as a mission to heal her daughter through plant medicine has evolved into a lifelong commitment to building community, breaking stigma, and empowering women to lead with both strength and compassion. From navigating a male-dominated industry to balancing entrepreneurship with her role as a full-time caregiver and foster mom, Parisa’s story is one of resilience, authenticity, and heart. She reminds us that women in cannabis can be both soft and savage, holding space for others while leading with courage and conviction. Tune in to hear how Parisa and the Blunt Brunch team are creating a legacy of empowerment and connection for women across the country. Follow Parisa Instagram: @parisa_mrad Follow Blunt Brunch: @bluntbrunch_

We’re kicking off Season 4 of The Women in CannaBusiness Podcast with Adelia Fakhri, Chief Marketing Officer of EventHi and Co-Founder of Blunt Brunch; two trailblazing platforms redefining connection, collaboration, and celebration in the cannabis industry. With over a decade of experience across corporate, consumer electronics, and cannabis sectors, Adelia brings creative strategy and operational excellence together to build movements and shift culture. Her leadership has earned national recognition, including the 2023 Leadership Impact Award from ICBWA, and in this episode, she shares how she’s helping reshape how the cannabis industry connects, communicates, and thrives. From leaving the corporate world to launching one of the most innovative event platforms in cannabis, Adelia’s story is filled with lessons on entrepreneurship, resilience, and the power of community. She opens up about building EventHi, scaling Blunt Brunch, finding balance, and leading with authenticity in a rapidly evolving industry. Whether you’re a marketer, founder, or advocate, this conversation will remind you that leadership isn’t just about building brands, it’s about shaping culture, uplifting others, and paving the way for more inclusive growth in cannabis. Show Notes & Chapters 00:00 — Introduction to Adelia Fakhri 04:08 — Adelia’s Journey from Corporate to Cannabis 05:17 — Taking the Leap into Entrepreneurship 08:20 — Building a Media Company in Cannabis 10:15 — The Evolution of EventHi and Blunt Brunch 13:37 — Passion for the Cannabis Industry 18:07 — Advice for Women in Cannabis 21:46 — What It Means to Be a Woman in Cannabis 23:39 — Empathy and Strength in a Male-Dominated Industry 24:35 — Facing Hardships as Women Entrepreneurs 29:42 — Building Confidence and Resilience 34:16 — Balancing Work and Well-Being 39:17 — Inspiration from Industry Leaders 42:11 — Introduction to Women in CannaBusiness Podcast 42:12 — Celebrating Women in the Cannabis Industry About Adelia Fakhri Adelia Fakhri is the Co-Founder & Chief Marketing Officer of EventHi, the premier ticketing platform built exclusively for cannabis events. She is also the Co-Founder of Blunt Brunch, a national community for women in cannabis dedicated to connection, education, and empowerment. Recognized with the 2023 Leadership Impact Award from ICBWA, Adelia is known for her visionary approach to marketing, her mentorship of women in leadership, and her ongoing work to advance diversity and inclusion in cannabis. Season 4 Gold Sponsor This episode is made possible by our Season 4 Gold Sponsor — Lucky Elk Hemp. Based in the Pacific Northwest, Lucky Elk Hemp cultivates high-quality, small-batch hemp products crafted with intention and care. Visit luckyelk.com to explore their full line of hemp products and support businesses helping shape the future of plant wellness. 🎧 Listen Now Follow The Women in CannaBusiness Podcast on Instagram @womenincannabusiness for more inspiring stories of women shaping the cannabis industry.

For the Season 3 finale of Women in CannaBusiness, we’re closing with an inspiring conversation with Nicole Kennebeck (@nicnugget) — a veteran who’s been shaping cannabis for over 15 years. Nicole started her career in the early medical days, where she learned firsthand what it meant to operate in an emerging, often uncertain market. From those beginnings, she’s grown into a trusted leader who has built: Inclusive communication strategies that give brands a voice rooted in authenticity. SOPs for retail + marketing programs that ensure consistency, compliance, and scalability. Team cultures centered around values, integrity, and community connection. Now at Lion Labs Michigan, Nicole continues to invest in herself and her work — proving that when you bet on your own growth, the ROI always comes back tenfold. Her story is a reminder that self-investment leads to resilience, opportunity, and a career built on purpose. In this episode, Nicole shares: What it was like starting out in cannabis during the early medical era. How she’s stayed true to her values while navigating 15 years of industry change. Why self-investment is the most important investment you can make. How connection and shared experiences (yes, even passing a joint) can build common ground and community. Nicole’s journey reflects what Women in CannaBusiness is all about: women shaping this industry through authenticity, perseverance, and leadership. ✨ Connect with Nicole: Instagram: @nicnugget Lion Labs Michigan: lionlabsmichigan.com Season 3 of Women in CannaBusiness is proudly sponsored by OCM Digital Marketing.

What happens when a journalist with a nose for truth meets a cannabis industry full of complex regulations, stories, and stigma? You get Stella Morrison—award-winning journalist turned content marketing expert—who now leads the charge in shaping ethical, strategic, and effective cannabis marketing. In this episode, Stella shares how her early days in local journalism laid the groundwork for her no-BS approach to SEO and content strategy. We explore how she transitioned from newspapers to managing multi-brand product launches, and ultimately to founding CannaContent, an award-winning, woman- and LGBTQ+ owned digital marketing firm focused exclusively on the cannabis space. Whether you're a founder, content creator, or marketer in the space, Stella’s insights will leave you with practical tips and inspiration. 🔗 Follow CannaContent: Website: https://www.cannacontent.co/ Instagram: @cannacontent LinkedIn: CannaContent on LinkedIn ✨ Season 3 of The Women in CannaBusiness podcast is proudly sponsored by OCM Digital Marketing, helping passion-driven brands and founders thrive through data-driven strategy, authentic storytelling, and full-service support.

In this episode of Women in CannaBusiness, we sit down with Krystall Hamlett-Lovett, the CEO and Co-Founder of Juice Joint. With a background in microbiology, molecular biology, biotechnology, and pharmaceuticals, Krystall brings a rare blend of science and entrepreneurship to the cannabis space. A Johns Hopkins alum, Krystall channeled her expertise into crafting Juice Joint’s unique formulations, combining carefully extracted cannabinoids with fresh juice blends designed for wellness and enjoyment. Her scientific training not only shaped the extraction methods but also guided the vision behind building a product rooted in both integrity and innovation. We talk about her path from academia and pharmaceuticals to becoming a cannabis entrepreneur, how she leveraged her scientific foundation to carve out a niche in infused beverages, and the importance of women scientists in shaping the future of this industry. This conversation is full of insights for anyone curious about blending science with plant-based entrepreneurship, and what it takes to bring innovation to an emerging market.   Follow Krystal & Juice Joint 🌐 Website: www.ilovejuicejoint.com/ 📸 Instagram: @ilovejuicejoint|   Season 3 Sponsor: This season of Women in CannaBusiness is proudly sponsored by OCM Digital Marketing, helping cannabis and passion driven brands grow with strategy, ads, and storytelling.

Season 3, Episode 5 of The Women in CannaBusiness Podcast features Karen Osovsky, a powerhouse in Oregon’s cannabis industry and beyond. Karen began her journey in the legacy market in 2011, later transitioning into Oregon’s recreational cannabis market in 2016, where she built Next Generation Nurseries—a farm and clone nursery dedicated to cultivating cannabis from seed to harvest. Her reputation as a reliable supplier grew, and in 2020 she founded Farmers First, a wholesale and distribution company known for solving supply chain challenges while protecting and empowering Oregon farmers. Today, Karen leads Osovsky Cannabis Consulting, where she uses her hands-on experience to guide businesses through the complexities of the cannabis landscape with honesty, transparency, and hard-earned wisdom. She also serves as VP of Operations for Emunio Logistics, bringing her deep West Coast expertise to emerging East Coast markets like New Jersey. With a Master’s degree from the University of Oregon and a career rooted in integrity, Karen offers a candid look at the challenges and opportunities facing cannabis operators today. From building farms and distribution networks to driving regulatory change, her story is one of resilience, innovation, and relentless advocacy for farmers and small businesses. In this episode, Karen shares the candid lessons she’s learned, the importance of building authentic relationships, and how honesty and resilience have shaped her success. 🔗 Connect with Karen: Osovsky Cannabis Consulting Website Osovsky Consulting Instagram Farmer’s First Website Farmer’s First Instagram Karen’s LinkedIn:  This episode is proudly sponsored by OCM Digital Marketing – a full-service agency dedicated to passion-driven brands and businesses, specializing in digital marketing, social media, and paid advertising. Learn more at ocmdigitalmarketing.com.

In this episode of The Women in CannaBusiness podcast, we sit down with Anna Kaplan, founder and CEO of SugarTop Buddery and SugarTop Distribution, to explore how she blends art, music, and community into every facet of her work in the cannabis industry. Anna shares her journey from launching SugarTop Buddery with her brother in 2014 to leading a diverse portfolio of brands through SugarTop Distribution. She discusses her mission to foster equity in cannabis by uplifting small businesses, creating collaborative opportunities, and supporting underrepresented voices in the industry. With nearly a decade of experience, Anna has held influential leadership roles, including serving on the Board of Directors for the Oregon Cannabis Association, leading the nonprofit Women Leaders in Cannabis, and founding the Eugene chapter of Tokeativity. We talk about the evolution of Oregon’s cannabis market, the importance of building a brand rooted in culture and community, and how creative collaboration can drive both social change and business success. Whether you’re an entrepreneur, advocate, or industry veteran, Anna’s story offers a powerful reminder that cannabis is more than a product — it’s a movement. Follow Anna & SugarTop: Instagram: @sugartop_buddery | @sugartop_distribution Website: https://sugartopbuddery.com/ - This season of The Women in CannaBusiness podcast is proudly sponsored by OCM Digital Marketing, helping cannabis and CPG brands grow through strategic social media, paid advertising, and creative content.

In Season 3, Episode 3 of the Women in Cannabusiness Podcast, we sit down with Rebecca Maestas Sincere, Vice President of Marketing at Bud & Mary’s. With nearly two decades of experience in the cannabis industry, Rebecca has been a driving force behind some of the most recognizable brands in the space. From her early days making infused products during Colorado’s medical cannabis era to leading brand development and marketing at companies like Dixie Brands, LivWell Enlightened Health, The Clear, and now Bud & Mary’s, Rebecca’s career is a testament to passion, innovation, and resilience. We discuss her journey with cannabis that began at 13, the lessons she’s learned along the way, and how she continues to shape the future of cannabis branding and culture. Rebecca also shares her passion for blending cannabis and music, creating iconic collaborations with artists like Snoop Dogg, Cypress Hill, and Kymani Marley.   🎧 Tune in now to hear Rebecca’s story and her vision for building lasting cannabis legacies.   This episode is sponsored by OCM Digital Marketing, a trusted partner for cannabis brands and small businesses seeking strategic, compliance-friendly marketing that delivers results.   Social Links to Connect with Rebecca: Rebecca’s LinkedIn Rebecca’s Instagram @queencannabinoid Budmary.com

In this episode of The Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Kelly Graffin, also known as Short & Stoned,  a bold voice on social media in cannabis education, content creation, and disability inclusion. Kelly shares her powerful story as a former licensed cannabis manufacturer in Colorado, where she became one of the state’s youngest MIP (Marijuana-Infused Product) license holders. As a medical marijuana patient living with dwarfism, she speaks candidly about the challenges of running a cannabis business and the structural barriers many disabled entrepreneurs face in the industry. Now based in Los Angeles, Kelly continues her mission as a cannabis content creator and accessibility advocate, using humor and storytelling to normalize plant medicine and highlight issues often overlooked in mainstream cannabis conversations. Tune in to hear how she’s carved out a unique path in the cannabis industry — from dispensary worker to licensee to digital educator — and why true inclusion starts with listening, amplifying, and building space for every body.   📲 Follow Kelly: Instagram: @shortandstoned TikTok: @shortandstoned Twitter/X: @shortandstoned Website: https://shortandstoned.com   This season is sponsored by OCM Digital Marketing, a trusted partner for cannabis brands and small businesses seeking strategic, compliance-friendly marketing that delivers results.

We’re back for Season 3 — and we’re kicking it off with a powerhouse. Dr. Chanda Macias, Chairwoman and CEO of Women Grow and CEO of National Holistic Healing Center, joins us to talk about leading with purpose, pushing policy forward, and staying grounded through the chaos of the cannabis industry. In this episode, Dr. Chanda shares how she transitioned from cancer research to cannabis reform, how she built one of the most impactful global women’s networks in the space, and why uplifting others is the foundation of her leadership. We discuss her advice to those just entering the industry, her approach to policy change, and the importance of resilience and rest. As the first African American woman to own a multi-state vertically integrated medical cannabis company in the U.S., Dr. Chanda is changing the game — and lifting others while doing it. This is a conversation about legacy, leadership, and showing up with intention. 🎧 Tune in now and don’t forget to subscribe to catch every episode this season. – Season 3 Sponsor This season of The Women in CannaBusiness is sponsored by OCM Digital Marketing, a full-service marketing agency dedicated to supporting mission-driven brands in the cannabis, hemp & wellness industries. – Guest Links: 🔗 Women Grow 📸 @drchanda_macias 📸 @drchandaqueenzulu2020 💼 LinkedIn - Dr. Chanda 📍 @womengrow 📍 @nationalholisticdc

Christina Betancourt Johnson is the founder and CEO of Standard Wellness Maryland — the first African American and Latina majority-owned, vertically integrated cannabis company in the U.S. With a background in executive leadership, nonprofit fundraising, and real estate, Christina entered the cannabis industry with both purpose and strategy, committed to building a brand rooted in service, equity, and integrity.   In our Season 2 finale, Christina joins us to talk about her transition into cannabis, what her day-to-day looks like as a CEO, and the deeper meaning behind her work.   We discuss: The difference between a labor of love and a labor of service — and how she’s teaching her daughter to lead with both Her advice to other women navigating the highs and lows of the industry What it means to build a legacy business rooted in values Why taking care of yourself as a woman in leadership is non-negotiable Christina’s story is a powerful reminder of what’s possible when we lead with intention and remain grounded in who we are.   Connect with Christina: 🔗 LinkedIn 📸 Instagram 🌿 Standard Wellness Maryland 🏪 The Forest Dispensary – Baltimore, MD   Season 2 is presented by our sponsor, OCM Digital Marketing — a boutique marketing agency helping passion-driven cannabis and wellness brands grow through strategic social media, ad campaigns, and full-funnel marketing.

In this week’s episode of Women in CannaBusiness, we sit down with Luna Stower—one of the most well-known voices in the cannabis industry, recognized for her tireless work in advocacy, brand building, and creating space for women and equity in a still-male-dominated space. From classroom teacher to becoming employee #1 at companies like Jetty Extracts and Ispire, Luna shares how a car accident and time on disability became the unexpected pivot that launched her career in cannabis tech sales. Since then, she’s helped take multiple companies public and built some of the most beloved legacy brands in the space. This episode dives into the realities women face in the industry—complex dynamics, toxic environments, and the strength it takes to speak up. We also talk about: How she transitioned from education to cannabis entrepreneurship Navigating early California legalization as a founding team member Her experience working in impact roles like Chief Impact Officer at Ispire Why advocacy isn’t optional in this space—and how she shows up for others Speaking out against abuse, advocating for equity, and being a voice for change 🎧 Listen now to hear Luna’s incredible story and why her leadership style is rooted in impact over ego.   Follow Luna: Instagram: @luna.stower Website: www.LunaStower.com LinkedIn: Luna Stower   This season is sponsored by OCM Digital Marketing, supporting women-led cannabis brands through strategy-first marketing and ad management.

In this episode, we sit down with Marianne Cursetjee, Co-Founder and CEO of Alibi Cannabis, a premium cannabis brand based in Oregon known for consistent, top-shelf flower and a systems-first approach to business growth. Marianne shares how her journey into the cannabis industry began during her own battle with cancer. After discovering the plant’s therapeutic value firsthand while undergoing chemotherapy and radiation, she and her husband purchased a farm in Oregon and began building what would become Alibi Cannabis. With a background in finance and tech, Marianne brings decades of corporate accounting and business operations experience into one of the most highly regulated industries today. We talk about how she’s transferred those skills into cannabis—navigating supply chain, distribution, dispensary relationships, and even the realities of running a family-owned business. In this episode, Marianne opens up about: Using RSO during cancer treatment and how it changed her mindset Her shift from the corporate world to cannabis entrepreneurship Systems, operations, and cash flow strategies that fuel long-term success The challenge of dispensaries not paying cultivators on time Teaching cannabis business courses at a university level Balancing work and family while co-owning a business with her husband How she approaches parenting and educating her kids about cannabis This episode is packed with wisdom for anyone interested in cannabis business ownership, patient advocacy, or building systems that scale in an unpredictable industry. 🎧 Listen now to hear Marianne’s full journey and the lessons she’s learned along the way. Follow Marianne & Alibi Cannabis: Instagram: @alibi.oregon Website: www.alibi.co LinkedIn: Marianne Cursetjee This season is sponsored by OCM Digital Marketing, empowering women-led brands in cannabis through strategy-first marketing and ads.

In this episode of Women in CannaBusiness, we’re joined by Beatrice Carranza, the founder of BACHAZ, a Latina-owned cannabis brand bringing the bold, authentic flavors of Mexican culture to the cannabis industry. Beatrice’s journey from growing up as a teen mom in a border town to building a successful cannabis brand through the Social Equity Program is one of resilience, hard work, and passion. Her company, BACHAZ, stands out as the first cannabis brand in Colorado to offer bilingual packaging, making cannabis more accessible to Hispanic communities. Beatrice shares her personal journey from selling Mexican candies as a child to creating infused candies that represent her culture and community. With each gummy handcrafted in small batches, BACHAZ brings bold flavors like tamarindo chamoy and chili flakes, a true taste of a Mexican fruit cup with a cannabis twist. As a passionate advocate for social equity, Beatrice discusses the importance of representation and how she’s breaking the stigma around cannabis in Hispanic communities. In this episode, Beatrice talks about: Growing up in a border town and facing the stigma of cannabis in her community The inspiration behind BACHAZ and her mission to serve and uplift her culture Her journey from teen mom to Latina entrepreneur in the cannabis space How she’s pushing for more opportunities for women and minorities in cannabis Her hard-earned wisdom for other women looking to break into the industry 🎧 Tune in now on Spotify and Apple Podcasts to hear Beatrice’s story and learn how she's helping to shape the future of cannabis through representation and social equity. Follow Beatrice and BACHAZ: Instagram: @bachazgummies LinkedIn: Beatrice Carranza Facebook: Bachaz Website: www.bachaz.com A huge thank you to OCM Digital Marketing, our sponsor for Season 2, for supporting the Women in CannaBusiness Podcast!

In this episode of Women in CannaBusiness, we sit down with Wu Russell, a trailblazing content creator who left Indonesia for the U.S. in 2019 to pursue her passion for storytelling—and ultimately found her calling in cannabis. Wu’s journey from selling Coca‑Cola on the streets of Jakarta to collaborating with global brands like Apple, and now shaping cannabis culture online, is a testament to grit and resilience. In this episode, Wu shares: Cultural Contrast: How her home country’s harsh penalties for cannabis use fueled her mission to destigmatize the plant. Creator’s Insight: Advice on navigating social media censorship and building a voice in a highly regulated industry. Breaking Stigma: What it means to be an Asian woman in cannabis and the challenges—and opportunities—that come with it. Industry Entry Tips: Wu’s guidance for anyone asking, “How can I break into cannabis?” Resilience Mantras: From “Whatever storm is coming, just stand up” to teaching her daughter to embrace challenges. Work–Life Mastery: Juggling roles as a mom, wife, dog mom, and full‑time content creator—“When you juggle a lot of things, you know how to sail.” Whether you’re a creator, caregiver, entrepreneur, or simply cannabis‑curious, Wu’s story will inspire you to stand tall through life’s storms and chart your own course. Connect with Wu: Instagram: https://www.instagram.com/wulanrussell/# Follow us for more: @womenincannabusiness on Instagram, TikTok, LinkedIn, and Facebook. Don’t forget to leave a review and turn on notifications to get notified next week! #WomenInCannabusiness #CannabisContent #ContentCreator #IndonesiaCannabis #CannabisContentCreator

In this episode of Women in CannaBusiness, we welcome Rebecca Allen‑Tapp, a decade‑long industry veteran who’s brought cultivation and extraction expertise to three continents. Rebecca’s journey—from receiving a cancer diagnosis and choosing medical cannabis over opioids, to building equipment solutions teams in the UK and now with Paralab Green in Portugal—is a testament to her passion and purpose. What You’ll Hear: Medical Beginnings: How Rebecca managed cancer pain with cannabis and navigated Portugal’s medical‑card process across cultural and language barriers. Global Green Rush: Her move from Copenhagen to the UK, witnessing legalization unfold in Oregon, and following the emerging EU markets. Medical Cannabis Access in the UK & EU: A closer look at what the medical cannabis industry looks like in Portugal  Advocacy & Education: Rebecca’s advice for newcomers and professionals, plus her mission to destigmatize cannabis through accessible education. Whether you’re starting up, scaling operations, or expanding into new markets, Rebecca’s expertise will equip you with practical strategies and global perspective. Connect with Rebecca: LinkedIn: Rebecca Allen Trapp - https://www.linkedin.com/in/rebecca-allen-tapp Paralab Green: paralab-green.com Don’t forget to subscribe, leave a review, and share! #WomenInCannabusiness #CannabisCultivation #ExtractionSolutions #MedicalCannabis #CannabisInnovation #CannabisEducation

In the Season 1 Finale of the Women in Cannabusiness Podcast, we sit down with Ashleen Aguilar, a passionate cannabis educator and co-founder of Take Root Training, a company dedicated to revolutionizing budtender training. 🌿 Ashleen’s journey began in 2016 as a budtender in Washington State during the early days of legalization. She quickly noticed major knowledge gaps among her peers, sparking her mission to combat misinformation about cannabis and elevate education within the industry. Today, Ashleen is making waves as an entrepreneur, podcast host, and creator of engaging training solutions for budtenders and dispensaries. From developing an online training course to publishing cannabis-focused coloring books, her work is reshaping how dispensaries onboard and educate their teams. In this inspiring finale episode, we discuss: Ashleen’s journey from budtender to marketer to co-founder. The challenges of building a brand focused on education and advocacy. Why budtender training is essential to the future of cannabis retail. Whether you’re a cannabis enthusiast, a budding entrepreneur, or someone in the dispensary space, Ashleen’s insights will leave you motivated and ready to grow. Special thanks to our Season’s Silver Sponsor, Ispire Technology Where Innovation Meets Inhalation. Ispire Technology is a leader in the research, development, design, marketing, and distribution of branded e-cigarettes and cannabis vaping products. With over 400 patents globally, Ispire's e-cigarette products, sold under the Aspire brand, are distributed worldwide (excluding China and Russia). The company also partners with brands and retailers through ODM (original design manufacturing) relationships. Ispire’s cannabis products, sold under the Ispire brand, are available in the U.S., Europe, South Africa, and now in Canada and Latin America. A special thank you to Luna Stower, Ispire’s Chief Impact Officer, whose work continues to drive meaningful change and innovation in the cannabis industry. Check Ispire out at getispire.com and follow them on Instagram: @getispire. Follow & Connect with Ashleen and Take Root Training: Website: TakeRootTraining.com Email: [email protected] Instagram: @takeroottraining 🎧 Listen now on Spotify and Apple Podcasts and celebrate the Season 1 Finale of Women in Cannabusiness! Thank you for joining us on this incredible journey, and stay tuned for what’s to come in Season 2! #WomenInCannabusiness #BudtenderTraining #TakeRootTraining #CannaEducation #WomenInCannabis #CannaCommunity #PodcastFinale #GetIspire

In this powerful episode of the Women in Cannabusiness Podcast, we sit down with Shayda Torabi, Co-Founder and CEO of RESTART, Texas' premier hemp brand, and President of the Texas Hemp Coalition, to discuss her inspiring journey from corporate tech to becoming a pioneer in the Texas hemp space. 🌿 Shayda’s story begins with a life-altering car accident that left her with a pelvis injury and chronic pain. After discovering CBD as a solution for her healing, she channeled that experience into building a family-owned hemp business in one of the most conservative states in the nation. Throughout this conversation, Shayda shares: How her background at a fast-paced corporate start-up prepared her for the challenges of entrepreneurship. The mindset shifts, mantras, and public speaking tools that helped her step into the spotlight as a leader and advocate for the Texas hemp industry. The work she’s doing as President of the Texas Hemp Coalition to advocate for education, quality, and high standards in the growing hemp market. This episode is packed with wisdom on perseverance, navigating conservative markets, and building a brand rooted in personal experience and purpose. Whether you’re a business owner, advocate, or consumer, Shayda’s journey is a testament to what’s possible when you combine passion, advocacy, and grit. Follow & Connect with Shayda: Instagram: ⁠@theshaydatorabi⁠ RESTART: ⁠@restartcbd⁠ | ⁠www.restartcbd.com⁠ Texas Hemp Coalition: ⁠texashempcoalition.org⁠ 🎧 Listen now on Spotify and Apple Podcasts for an inspiring conversation on entrepreneurship, advocacy, and overcoming challenges in the hemp industry. #WomenInCannabusiness #RESTARTCBD #TexasHempCoalition #WomenInCannabis #CannabisLeadership #Entrepreneurship #CannabisAdvocate #CannaWomen

In this episode of the Women in Cannabusiness Podcast, we sit down with Shannon Donnelly, a true pioneer and advocate for inclusivity in the cannabis industry. Shannon’s journey began in 2007 when she discovered the benefits of CBD for managing depression, menstrual cramps, and mental health challenges. From those early days as a budtender during the medical cannabis boom in Colorado, Shannon has built an impressive career spanning education, advocacy, and entrepreneurship. 🌿✨ Today, Shannon is the Executive Director of The Center for Social Equity Support, a nonprofit dedicated to fostering inclusivity and empowering social equity applicants in the cannabis space. With 16 years of experience, Shannon has played a pivotal role in shaping the industry, including licensing over 20 social equity applicants through Colorado’s Cannabis Cares program. She also serves as a Cannabis Hospitality Professor at MSU Denver, where she mentors the next generation of cannabis professionals. In this episode, Shannon reflects on her personal journey, the importance of social equity in cannabis, and how she balances her roles as an educator, nonprofit leader, and entrepreneur with her flower business, Betty’s Petals. Her story is one of resilience, passion, and vision for a more inclusive and innovative cannabis industry. Special thanks to our Season’s Silver Sponsor, Ispire Technology Where Innovation Meets Inhalation. Ispire Technology is a leader in the research, development, design, marketing, and distribution of branded e-cigarettes and cannabis vaping products. With over 400 patents globally, Ispire's e-cigarette products, sold under the Aspire brand, are distributed worldwide (excluding China and Russia). The company also partners with brands and retailers through ODM (original design manufacturing) relationships. Ispire’s cannabis products, sold under the Ispire brand, are available in the U.S., Europe, South Africa, and now in Canada and Latin America. We’re also proud to highlight Luna Stower, Ispire’s Chief Impact Officer, whose work continues to drive meaningful change in the cannabis industry. Check Ispire out at getispire.com and follow them on Instagram: @getispire. Follow & Connect with Shannon: Personal Instagram: @shannon.e.donnelly The Center for Social Equity Support: @socialequitysupport LinkedIn: Shannon Donnelly The Center for Social Equity Support: socialequitysupport.org Personal Website: borntosharecannabis.com 🎧 Listen now on Spotify and Apple Podcasts for an inspiring conversation about Shannon’s journey and her vision for a more inclusive cannabis industry. #WomenInCannabusiness #SocialEquity #CannaWomen #CannabisIndustry #EducationInCannabis #GetIspire #Podcast #WomenLeaders

In this episode of the Women in Cannabusiness Podcast, we’re joined by Jocelyn Sheltraw, Co-Founder and CEO of Budist, the first professional review platform for cannabis products and brands. 🌿 With a background in mobile apps and over 7 years of experience in cannabis, Jocelyn’s journey is a testament to innovation, perseverance, and carving a unique path in a growing industry. Jocelyn shares how her career began in the emerging mobile app industry, where she worked with global brands like Spotify, SoundCloud, Pandora, and Uber. After transitioning to the cannabis industry, she spent five years at Headset, playing a key role in developing the company into a leader in data and analytics for cannabis. Now as an entrepreneur, Jocelyn is revolutionizing how consumers and professionals rate and review cannabis products through Budist. In this episode, we discuss Jocelyn’s career evolution, her entrepreneurial leap, and the challenges of building a groundbreaking platform in cannabis. From her time as a mobile tech leader to earning accolades such as Leaf Magazine’s '2024 Impact List' and MG Magazine’s '40 Under 40,' Jocelyn’s story offers valuable insights for anyone navigating the cannabis or tech industries.   Follow & Connect with Jocelyn and Budist: Download the Budist App and learn more at www.budist.com Follow Budist: @budist_official Follow Jocelyn: @jocybossy Connect with Jocelyn on LinkedIn: Jocelyn Sheltraw   🎧 Listen now on Spotify and Apple Podcasts to hear Jocelyn’s incredible journey from traditional tech to CannaTech and how she’s shaping the future of cannabis reviews with Budist.   Follow @WomeninCannabusiness on socials to connect with us.

  In this episode of the Women in Cannabusiness Podcast, we’re joined by Lisa Buffo, founder of the Cannabis Marketing Association (CMA) and a trailblazer in the cannabis industry. Lisa’s journey is one of passion, resilience, and determination as she navigated the early days of legalization in Colorado to build a community that empowers marketers in the cannabis space. Lisa shares how she moved to Colorado in 2014—the historic year adult-use cannabis became legal—and started her journey in the industry with an entry-level trimming job. From there, she combined her drive and expertise to establish CMA, a professional organization committed to educating and connecting cannabis marketers. In this episode, Lisa dives into the challenges of building a career in cannabis, her mission to professionalize cannabis marketing, and how CMA is fostering collaboration and innovation across the industry. Whether you’re just starting your cannabis career or are a seasoned professional, Lisa’s insights will inspire and empower you. Follow CMA on Instagram @cannamarketing and visit their website at thecannabismarketingassociation.com to learn more about their work! Special thanks to our Season’s Silver Sponsor, Ispire Technology Where Innovation Meets Inhalation. Ispire Technology is a leader in the research, development, design, marketing, and distribution of branded e-cigarettes and cannabis vaping products. With over 400 patents globally, Ispire's e-cigarette products, sold under the Aspire brand, are distributed worldwide (excluding China and Russia). The company also partners with brands and retailers through ODM (original design manufacturing) relationships. Ispire’s cannabis products, sold under the Ispire brand, are available in the U.S., Europe, South Africa, and now in Canada and Latin America. A special thank you to Luna Stower, Ispire’s Chief Impact Officer, who continues to drive meaningful change and innovation in the cannabis industry. Check Ispire out at getispire.com and follow them on Instagram @getispire to learn more! 🎧 Listen now on Spotify and Apple Podcasts to hear Lisa’s story of growth, resilience, and cultivating community in the cannabis industry. #WomenInCannabusiness #CannabisMarketing #CMA #LisaBuffo #WomenInCannabis #CannabisCommunity #GetIspire