51 - Selling the Transformation? Here’s Why That Works for Some Clients... And Repels Others

You've heard it 100 times: "Sell the transformation".And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance.In this episode, you'll hear...Why your clients don’t all make decisions the way you do- depending on their subconscious money pattersHow different buyer personalities respond to different types of messaging Why understanding this helps you handle objections before they even come upAnd how to use this lens to create sales copy, discovery calls, and webinars that speak to more of the right people- without adding complexity If you've ever felt frustrated by potential clients who don't seem to make buying decisions the way you do- this is the episode for you!Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!Connect with Lauren on Instagram @laurenmonique.business