51| Stop Guessing on Google: The SEO and AI Gap Every Hairstylist Is Missing

It’s One Thing to Be Online. It’s Another Thing to Be Found. You have a website. You're posting your work. You're showing up online. But here's the question: Can the right clients actually find you? In this episode of Cutting Through It, we're taking the next step in our conversation about your online presence and talking about something that can sound a little intimidating at first: SEO. But don't worry—we're not turning you into a marketing expert. I'm breaking SEO down in hairstylist language and showing you how being more intentional about the words you use online can help Google better understand who you are, what you specialize in, and where you're located. And we're bringing AI into the conversation, too. In This Episode, You'll Learn: What SEO means and why it matters to hairstylists Why getting specific about what you do can make a difference online How to start thinking like the client who's searching for you Why your website and Google presence need to clearly communicate your specialties How AI can help you uncover the words and questions your ideal clients may actually be searching for Why you shouldn't let AI take away your personality and voice You don't need to understand every technical piece of SEO. You need to make it easier for the right client to understand: This stylist does what I'm looking for. She's in my area. And I want to know more. Try This After You Listen Choose one service you would love to become better known for. Then think about your ideal client. If she needed that service but didn't know your name, what would she type into Google to find someone like you? That's where we're going to start. 🎧 Listen to this episode of Cutting Through It and learn how SEO and AI can work together to help the right clients find you. Let's Keep the Conversation Going I'd love to hear what you discover when you start looking at your own online presence. Come join us in the FREE On Point Pro community. It's a place for hairstylists to ask questions, share ideas, get tips, and have conversations about growing behind the chair and building a stronger business. Grab my FREE tutorial, Four Ways to Get Clients in Your Chair Fast, where I’ll walk you through simple, actionable steps you can start using today to help get more clients into your chair. Find everything here:👇 https://www.onpointhairbysherri.com/links And if you know another hairstylist who's wondering how to get found online, send this episode their way. Make sure you follow or subscribe to Cutting Through It so you don't miss what's coming next. Because it's one thing to be online. It's another thing to be found.