PODCAST · business
Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist
by Sherri Brodie | Hairstylist, Business Coach
Helping Hairstylists Build a Fully Booked Chair with Confidence, Communication & Business StrategyDo you wish you had more confidence behind the chair, a clear plan to grow your business, and clients you truly enjoy working with?Are you a hairstylist struggling to build clientele, retain clients, increase your income, or feel more confident behind the chair?You’re not alone. I know exactly what that feels like, because I’ve lived it. I started young in this industry with no support, no confidence, and no roadmap for success. I’ve been broke, working on clients I didn’t love, and questioning whether I was even cut out for this career. I’ve had to rebuild my clientele and business numerous times throughout my career, and after owning a salon and building a thriving business for 27 years, I faced a major setback that forced me to start over. But each time, I rebuilt stronger and faster because I knew exactly what to do.Here’s the truth: with confidence in your skills, a solid business
Episodes
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54| Should You Stay or Should You Go? How to Know When It's Time to Leave Your Salon
Should You Stay or Should You Go? How to Know When It's Time to Leave Your Salon In the last 10 years, I've worked in more salons than I'd like to admit. And almost every one of those moves was a mistake I could have avoided. I moved because I was unhappy. I moved because I thought the next place...
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53| Haircutting Is the Skill That Fills Your Chair. Why Are Stylists Walking Away from It
Haircutting Is the Skill That Fills Your Chair. Why Are Stylists Walking Away from It? Everybody needs a haircut. Not everybody needs color, extensions, or a keratin treatment. But every single person walking down the street needs a haircut, and they need one every few weeks. So why are so many...
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52| Are You Afraid to Be Seen? The Fear That's Quietly Keeping Hairstylists Invisible
Are You Afraid to Be Seen? Have you ever wanted to ask another hairstylist for help, but stopped yourself because you were worried about how it might make you look? Or maybe you've wanted to try a new service, post your work, show your face online, share what you know, or put yourself out there…
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51| Stop Guessing on Google: The SEO and AI Gap Every Hairstylist Is Missing
It’s One Thing to Be Online. It’s Another Thing to Be Found. You have a website. You're posting your work. You're showing up online. But here's the question: Can the right clients actually find you? In this episode of Cutting Through It, we're taking the next step in our conversation about your...
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Stop Relying on Instagram Alone: The Online Presence Gap Every Hairstylist Is Missing.
Does Your Hair Business Really Need a Website? If a potential client Googled you today, what would they find? If Cutting Through It is helping you think differently about your business behind the chair, make sure you follow or subscribe so you don't miss what's coming next. And if you know…
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49| When a Client Isn’t Happy with Their Hair: What to Say and What to Do
Have you ever had a client say, "I'm not happy with my hair," and immediately felt your stomach drop? Before you even know exactly what she's unhappy about, your mind starts racing. Did I mess it up? Should I offer to redo it? Should I give her money back? Is she going to leave a bad review?…
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48| Why Pixie Cuts and Short Haircuts Intimidate Hairstylists (And How to Stop Avoiding Them)
Pixie cuts and short haircuts can feel intimidating, especially when a client shows you a photo of a haircut you've never done before. But here's the thing: you don't need to memorize every haircut. You need to understand how to break down what you're looking at. In this episode of Cutting…
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47| An Unhappy Client Went Viral on TikTok How the Hairstylist and Salon Owner Are Paying the Price
Mistakes, misunderstandings, and services that don't go as planned can happen, even when you're an experienced hairstylist. But sometimes the biggest mistake isn't what happened behind the chair. It's what happens next. In this episode of Cutting Through It, I'm talking about a story I recently...
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46| Why You Keep Quitting Right Before You Get Good: The Mindset Trap Holding Hairstylists Back
Have you ever been so afraid of failing at something that you actually created the very failure you were trying to avoid? Or maybe you've tried something new behind the chair like a haircut you weren't comfortable with, a harder consultation, talking to someone about what you do and because it...
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45| You're Not Losing Your Business, You're Losing the Building — Salon Suite vs. Chair Rental, Honestly
Have you ever wondered if you should stay in commission, rent a chair, move into a salon suite, or even own a salon? If so, you're not alone. In this episode of Cutting Through It, we're talking about one of the most emotional decisions hairstylists face. Too often, we compare our journey to...
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44| The Consultation Mistake That Is Costing You Rebookings Fix It This Week
Why are clients leaving your chair unhappy even when they seem happy with the service"? What if the real problem isn't your skill, it's what happens during the consultation? Are you giving clients what they ask for, or what you're comfortable doing? I had 2 brand new clients come in this week…
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43| Financial Freedom Behind the Chair Isn't a Fantasy: My Real Numbers After 40 Years
Do you ever wonder what your numbers would actually look like if you stopped guessing and started really knowing your business? Have you ever quietly wished you could scale back your schedule… without your income falling apart? Do you keep your personal and business money so tangled together that...
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42| The Client Retention Secret No One Talks About
If a client has ever told you, "I love the way you style my hair, I just could never do this at home"… That's not a compliment. It's a red flag. And it might be quietly costing you your best clients. This episode is for you if you've ever had a client who loved their cut in the chair, went quiet...
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41| Before You Say Yes to That Client: 3 Consultation Red Flags Every Hairstylist Should Know
If you enjoyed this episode, here are a few more conversations I think you'll love: 🎧 #3- The Power of a Consultation-How to Turn First Time Clients into Lifelong Clients 🎧 #16- Client Consultation: The Step-by-Step Plan to help Keep Clients Coming back 🎧 #27-Hair Consultation Tips: How to…
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40| The Three Lies Hair Stylists Tell Themselves and How to Stop believing Them
Have you ever caught yourself thinking... "I'm not good enough." "Everyone else is doing better than me." "Maybe I made the wrong decision." If so, you're not alone. As hairstylists, the hardest conversations we often have aren't with our clients. They're the conversations we have with ourselves....
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39| 3 Habits That Could Change Your Business in the Next 30 Days
What if growing your clientele faster isn't about finding a new marketing strategy, posting more on social media, or working longer hours? What if it's about a few simple habits that most hairstylists overlook? In this episode, I'm sharing three habits that helped me take ownership of my…
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38| Struggling to Build a Clientele? Do This First
If you're struggling to build a clientele, before you worry about social media, marketing, or getting more clients in your chair, there's one question I think you need to ask yourself first. Where are you right now? Not where you want to be. Not where the stylist on Instagram is. Not where your...
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37| The 3 Things I'd Focus on First If I Had to Rebuild My Chair
When hairstylists first get licensed, it's easy to believe that success comes from working harder, posting more, or trying to do what the successful stylists around us are doing. The problem? Most of us are trying to build a business without understanding where we are on the journey. In this...
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36| Why Some Clients Know You're Their Hair Stylist Before They Ever Meet You
Why Some Clients Know You're Their Stylist Before They Ever Meet You Episode Description: Have you ever had a client tell you, "I knew you were my stylist before I ever met you?" That's exactly what happened to me this week. A client shared that she had watched my videos before ever booking an...
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35| Why You're Not Fully Booked Yet (and It's Probably Not What You Think)
If you've ever looked around and wondered why some hairstylists seem to have clients waiting to get into their chair while you're still trying to fill your books, this episode is for you. After more than 40 years behind the chair and rebuilding my business multiple times, I've learned that being...
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34| The Simple Shift That Turns First Time Clients into Loyal Clients
What if the secret to building loyal clients isn't having better haircutting skills... but building a stronger connection? In this episode of Cutting Through It, I'm sharing a recent story about a client who was incredibly quiet and difficult to connect with at first. By the end of her…
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33| How I Rebuilt My Business Behind the Chair Multiple Times
Have you ever wondered if you could rebuild your clientele if life forced you to start over? In this episode of Cutting Through It, I’m sharing the personal story of rebuilding my business behind the chair multiple times throughout my career — including relocating, starting over in a new city…
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32| Stop Chasing New Clients: The Retention Shift That Fills Your Chair Instead
Do you constantly feel stressed about your schedule behind the chair? Are you always trying to figure out where your next client is coming from… worrying about gaps in your books… posting nonstop on social media… and still feeling anxious about inconsistent income? In this episode of Cutting...
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31| The Fastest Way Hairstylists Lose Loyal Clients Without Realizing It
Most hairstylists think clients leave because of bad haircuts. But honestly? That’s usually not the real reason. In this short bonus episode of Cutting Through It, I’m sharing three of the biggest things that quietly push clients away — even when you’re talented behind the chair. Because clients...
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30| The Truth About Going Independent What Nobody Tells Hair Stylists
Thinking about going independent behind the chair… or already there and realizing it feels much harder than you expected? In this episode of Cutting Through It, I’m sharing the honest truth about what many hairstylists experience after going independent... the emotional stress, inconsistent…
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29| 3 Ways to Regain Confidence When You Panic Behind the Chair
Ever had a moment behind the chair where panic started setting in? Maybe you forgot something… got overwhelmed during a service… or suddenly felt unsure of yourself while your client was sitting right in front of you. Every hairstylist has been there. In this short bonus episode of Cutting…
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28| What to Expect Your First Few Years as a Hairstylist Real Talk and Honest Advice
Feeling discouraged as a new hairstylist? If you’re in your first few years behind the chair and wondering why it’s not happening as fast as you thought it would… 👉 you are not alone. In this episode of Cutting Through It, Sherri shares real, honest insight into what it actually takes to build a...
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27 | Hair Consultation Tips: How to Guide Your Client to the Right Style Even When They Want Something Else
Not sure what to do when a client shows you a photo? Every hairstylist has been there… A client sits in your chair, shows you an inspiration photo, and you’re thinking: 👉 “Will this actually work for them?” But you don’t want to second-guess yourself… and you definitely don’t want to lead them…
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26 | How to Build a Clientele That Stays (Even When Other Stylists Are Slow)
Feeling like your books are slow as a hairstylist? If you’ve been noticing fewer appointments, gaps in your schedule, or wondering if the economy is the reason your clientele isn’t growing… You’re not alone. But here’s the truth most hairstylists aren’t talking about: It’s not just the economy.…
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25 | 3 Ways Hair Stylists Can Start Making More Income Without Adding More Clients
If you’ve ever felt like you need more clients to make more money… I want to challenge that. Because what if the answer isn’t more clients… it’s what you’re doing with the ones already in your chair? In this episode, I’m sharing 3 simple shifts that can help you start making more money behind the...
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24 | Stuck at the Same Client Count for Months? The One Blind Spot That's Capping Your Growth
Have you ever felt like you want more behind the chair… More clients. More confidence. More income. More stability. But no matter how hard you try… it just doesn’t seem to click? If you’ve ever felt stuck, overwhelmed, or unsure of what your next step should be — this episode is for you. In this...
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23 | Thinking About Renting a Chair or Opening a Salon Suite? Why Hair Stylists Struggle and How to Know If You’re Ready
Have you been thinking about renting a chair… opening a salon suite… or going out on your own as a hair stylist? Wanting more freedom… more control… and a bigger piece of the income? I understand exactly why this feels like the next step. But before you make that move, there are some things you...
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22 | Why Hair Stylists Feel Stuck (And How the Wrong Salon Is Holding You Back)
Have you been feeling anxious behind the chair… like something just isn’t clicking? Do you ever question if you’re in the right place… or if you’ll actually be able to build a successful career as a hairstylist? Are you working hard… but still feeling overwhelmed, unsupported, or unsure of your...
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21 | Why Hairstylists Think About Quitting and What Most Don’t See Yet
Have you ever had a moment behind the chair where you wondered if you chose the wrong career? Do you ever feel burned out as a hairstylist and start thinking a 9-to-5 job might be easier? Are you in a season where building your clientele feels hard and you’re questioning whether it’s worth it to...
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20 | Why You Can’t Seem to Retain New Clients, and How One Simple Shift Will Turn Things Around as a Hairstylist
What if I told you that most new clients who sit in your chair will never come back? Not because they didn’t like you. Not because they didn’t like their haircut. But because of something most hairstylists never do. In this episode of Cutting Through It, Sherri Brodie shares one of the biggest...
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19 |3 Ways to Build a Loyal Clientele Fast as a Hair Stylist
Why do some hairstylists stay fully booked without advertising… while others constantly feel like they’re chasing their next client? It’s not talent. It’s not luck. And it’s not social media. It’s three simple business habits most hairstylists avoid. In this episode, I break down the 3 growth...
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18 | Emotionally Drained Behind the Chair? How Hairstylists Prevent Burnout and Protect Their Energy
Have you ever finished a full day behind the chair and felt completely emotionally drained — not just tired, but empty? If you’ve experienced emotional exhaustion as a hairstylist, this episode is for you. In the beauty industry, we don’t just cut hair. We hold space. We listen. We absorb energy....
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17 | Why “being nice” to clients is not what you think it is! The truth about burnout behind the chair
Are difficult client conversations draining your confidence behind the chair? If you’re struggling with late clients, no-shows, last-minute cancellations, price objections, or unrealistic inspiration photos — this episode is for you. Most hairstylists don’t struggle with skill. They struggle with...
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16 | Client Consultation: The Step-by-Step Plan to Help You Keep Clients Coming Back
If you want stronger client retention and consistent rebooking, your consultation is everything. In this episode, we’re focusing on practical hair consultation strategies that help hairstylists build trust, increase client loyalty, and guide appointments with confidence. Because when clients…
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15 | Dreaming of consistent income and loyal clients? Why staying busy and chasing clients aren’t helping you—and what to do instead
Building a loyal clientele isn’t about doing more, working longer hours, or constantly chasing new clients. It starts with clarity. In this episode, we’re talking about what it really takes to create long-term success behind the chair — not just staying busy, but building a sustainable…
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14 | Why Making Money Isn’t the Same as Keeping It. The #1 Way I Learned This by Getting Burned at Tax Time
Do you feel like you’re working nonstop behind the chair but your income still feels inconsistent? In this episode, we’re talking about one of the most common financial mistakes hairstylists make — and why so many talented stylists struggle with inconsistent salon income despite being fully…
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13 | Why Raising Your Prices Feels Scary—and the 3 Things That Make It Easier for Hair Stylists
There was a season in my life when I was exhausted, underpaid, and just getting by behind the chair. I was raising my kids on my own, working nonstop, and doing my best to make it work—but deep down, I knew something wasn’t adding up. I wanted to raise my prices, but I didn’t feel confident…
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12 | 3 Secrets to Getting Clients Without Feeling Salesy as a Hair Stylist
Struggling to Get Clients? 3 Ways hairstylists Can Build a Full Book and Financial Stability If marketing makes you uncomfortable… If you hate posting… If you feel awkward talking about yourself… Or if you’re doing “all the things” but your chair still isn’t growing… This episode is for you. In...
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11 | Sick of Stressing About Money Behind the Chair? Here's What to Fix Before You Blame Your Prices
Are you feeling stressed about money behind the chair? Wondering if you need a second job just to stay afloat? This episode is for the hairstylist who loves doing hair but feels overwhelmed, discouraged, or uncertain about how to create steady income in the salon. Here’s the truth: struggling...
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10 | Stay the Course: 6 Ways Hairstylists Can Push Through Slow Seasons and Build a Stronger Business
If your books have slowed down, you’re feeling discouraged behind the chair, or you’ve quietly wondered if you chose the wrong career — this episode is for you. As we head into a new year, many hairstylists are feeling uncertain. Clients are spending differently, comparison is louder than ever…
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09 | The Mindset Reset Every Hairstylist Needs When Business Feels Stuck
As the year comes to a close, many hairstylists feel tired, overwhelmed, or mentally cluttered—unsure how to step into the new year without carrying the weight of the old one. In this episode, “How Hairstylists Can Reset Their Mindset Before the New Year Begins,” I invite you to slow down and…
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08 |Nobody Warned You It Would Feel Like This: The Burnout Every Hairstylist Hits and Doesn't Talk About"
Christmas is a season of reflection, gratitude, and remembering what truly matters. In this special Christmas episode, I’m sharing a personal message for hairstylists—one that comes straight from my heart. I reflect on the early days of my career, the unexpected turns my life took, and how the…
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07 | Your Chair Is Your Business — A Simple Year-End Reset for Hairstylists
If you’ve ever left the salon feeling completely drained — not because of the hair you did, but because of the people you had to manage — this episode is for you. Today, we’re diving into one of the biggest reasons hairstylists feel overwhelmed, resentful, or ready to quit the industry: a lack of...
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06 | 3 Traits of Confident Hairstylists with Fully Booked Chairs
3 Traits of a Confident, Successful Hairstylist Are you a hairstylist struggling with confidence behind the chair? Do you feel stuck, overwhelmed, or unsure how to grow your career? You’re not alone — and this episode will show you exactly what successful hairstylists do differently. In this...
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05 | Why Saying Yes to Every Client Is Quietly Burning You Out
Are you feeling overwhelmed behind the chair — not because of the hair you’re doing, but because of the clients you’re managing? Hairstylist burnout doesn’t usually come from lack of talent. It often comes from a lack of boundaries. In this episode, we’re talking about one of the biggest causes…
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ABOUT THIS SHOW
Helping Hairstylists Build a Fully Booked Chair with Confidence, Communication & Business StrategyDo you wish you had more confidence behind the chair, a clear plan to grow your business, and clients you truly enjoy working with?Are you a hairstylist struggling to build clientele, retain clients, increase your income, or feel more confident behind the chair?You’re not alone. I know exactly what that feels like, because I’ve lived it. I started young in this industry with no support, no confidence, and no roadmap for success. I’ve been broke, working on clients I didn’t love, and questioning whether I was even cut out for this career. I’ve had to rebuild my clientele and business numerous times throughout my career, and after owning a salon and building a thriving business for 27 years, I faced a major setback that forced me to start over. But each time, I rebuilt stronger and faster because I knew exactly what to do.Here’s the truth: with confidence in your skills, a solid business
HOSTED BY
Sherri Brodie | Hairstylist, Business Coach
CATEGORIES
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Frequently Asked Questions
How many episodes does Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist have?
Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist currently has 54 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist about?
Helping Hairstylists Build a Fully Booked Chair with Confidence, Communication & Business StrategyDo you wish you had more confidence behind the chair, a clear plan to grow your business, and clients you truly enjoy working with?Are you a hairstylist struggling to build clientele, retain clients,...
How often does Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist release new episodes?
Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist has 54 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist?
You can listen to Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist?
Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist is created and hosted by Sherri Brodie | Hairstylist, Business Coach.
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