517. The New SEO: Adapt or Die with John Shehata

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From query fan-out optimization to AI summarization buttons that actually increase engagement, John breaks down what's working in this new landscape. Sites blaming AI for traffic decline often had deeper content and branding issues long before AI arrived. Smart publishers are pivoting to owned audience channels and passage-based optimization. Listen to episode 517 of Marketing Speak to discover the frameworks that help content creators thrive as AI reshapes discovery and consumption. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/517.