EPISODE · Mar 10, 2026 · 24 MIN
#52 - Rob Pryce: People, Process, and Pipeline: The Three Pillars of Scalable Growth
from growth path · host Andy Culligan
Rob Pryce is a senior business leader with over 20 years of sales, commercial, and operational experience in the technology and digital sectors, having held senior positions at global companies including Microsoft, where he served as European lead for Sales Strategy and Brand. He currently serves as Chief Revenue Officer at Xtremepush, a global multi-channel customer experience and engagement marketing platformRob came onto Growth Path to chat about how to successfully transition from enterprise to startup, the critical role of people, culture, and process in scaling a business, and the hard-won lessons behind Xtremepush's remarkable 1000% growth over six years.➡️ Key topics- Relying on skillsets and core pillars to move from enterprise businesses to startup world- Key importance of working with, trusting and building relationships with people- Strengthening the ability to make a decision and execute - Teething pains of scaling Xtremepush- Understanding where you want to be and how to get there- Building the organizational structure. Implementing the process,s and upskilling the existing team- Knowing your goals, assess , and changing direction if needed- How to implement process to make sure the company scales effectively- Process doesn’t mean deliberate for hours - it means who does what, how, and whos accountability- Important for every brand to know; why are you different? Why should people choose you?- Culture: super important for any business - challenging times are inevitable, but with good culture you’ve got each other’s back. - How to a focus on the interview process is key in building a strong culture- Getting the right people and investing in them- Balancing scaling with the team supporting each other and avoiding burnout- How Xtremepush has grown over 1000% growth in 6 years- Importance of pushing back and understanding it won’t be linear growth.- Winning large businesses - be accurate with pipeline and forecasting, but drive business and growth as if you won’t win the tier zeros / whales.Where to find Rob:https://www.linkedin.com/in/rob-pryce/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
What this episode covers
Rob Pryce is a senior business leader with over 20 years of sales, commercial, and operational experience in the technology and digital sectors, having held senior positions at global companies including Microsoft, where he served as European lead for Sales Strategy and Brand. He currently serves as Chief Revenue Officer at Xtremepush, a global multi-channel customer experience and engagement marketing platformRob came onto Growth Path to chat about how to successfully transition from enterprise to startup, the critical role of people, culture, and process in scaling a business, and the hard-won lessons behind Xtremepush's remarkable 1000% growth over six years.➡️ Key topics- Relying on skillsets and core pillars to move from enterprise businesses to startup world- Key importance of working with, trusting and building relationships with people- Strengthening the ability to make a decision and execute - Teething pains of scaling Xtremepush- Understanding where you want to be and how to get there- Building the organizational structure. Implementing the process,s and upskilling the existing team- Knowing your goals, assess , and changing direction if needed- How to implement process to make sure the company scales effectively- Process doesn’t mean deliberate for hours - it means who does what, how, and whos accountability- Important for every brand to know; why are you different? Why should people choose you?- Culture: super important for any business - challenging times are inevitable, but with good culture you’ve got each other’s back. - How to a focus on the interview process is key in building a strong culture- Getting the right people and investing in them- Balancing scaling with the team supporting each other and avoiding burnout- How Xtremepush has grown over 1000% growth in 6 years- Importance of pushing back and understanding it won’t be linear growth.- Winning large businesses - be accurate with pipeline and forecasting, but drive business and growth as if you won’t win the tier zeros / whales.Where to find Rob:https://www.linkedin.com/in/rob-pryce/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
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#52 - Rob Pryce: People, Process, and Pipeline: The Three Pillars of Scalable Growth
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