#52 - S6:E8 - Krista Zaragoza: From Brand Ambassador to Leading Territory Sales at Rosin Tech Labs

From Budtender to Cannabis Industry Leader: Krista Zaragoza’s Journey into Hash and Rosin In Season 6, Episode 8 of the Women in CannaBusiness Podcast, host Olivia Castaldy sits down with Krista Zaragoza, Account Executive for Rosin Tech Labs’ Northern California territory, live from Hall of Flowers Ventura. Krista’s cannabis career began as a brand ambassador which helped her develop a deeper understanding of the plant, consumer preferences, and the sensory experience behind choosing quality products as well as retail. s. She shares how that foundation led her into brand representation, cannabis sales, and eventually a leadership role within the growing solventless extraction industry. Krista explains why smell, texture, touch, and education all play an important role in helping consumers understand cannabis products. She also discusses the growing interest in concentrates, how rosin technology and extraction methods have evolved, and where she believes the hash and solventless markets are heading next. The conversation also explores the challenges women continue to face in cannabis, the value of building confidence and industry knowledge, and Krista’s advice for professionals and entrepreneurs looking to establish themselves in the space. How Krista began her cannabis career as a budtender Developing a palate and understanding cannabis through sensory experiences Transitioning from retail into brand representation and industry sales The importance of cannabis education for consumers and professionals The evolution of rosin technology and solventless extraction Innovation and growth within the hash and concentrates market Challenges and opportunities for women working in cannabis Advice for newcomers entering the cannabis or concentrates industriesKrista’s vision for the future of hash, rosin, and cannabis extraction   Timestamps: 00:00 – Introduction from Hall of Flowers Ventura 00:12 – Krista’s background and how she developed her cannabis palate 00:42 – Transitioning from budtender to brand ambassador and industry professional 01:10 – The role of smell, texture, and touch when selecting cannabis products 02:05 – How education shapes consumer decisions and industry standards 03:15 – The evolution of rosin technology and extraction innovation 04:30 – Challenges for women in cannabis and advice for building confidence 05:55 – Current trends within the concentrates industry 07:10 – Advice for professionals entering cannabis and solventless extraction 08:25 – Krista’s vision for the future of hash and rosin   Learn more about Rosin Tech Labs: https://rosintechlabs.com/ RTL Instagram: ⁠https://www.instagram.com/rosintechlabs/?hl=en⁠   Connect with Krista Zaragoza on Socials: LinkedIn - https://www.linkedin.com/in/krista-zaragoza/ Instagram - @bugeyednfried   Follow the Women in CannaBusiness Podcast for more conversations with the women building, leading, and transforming the cannabis industry,