52. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures

from Real Influence w/ Joey Vaillancourt

Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI? In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time. Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing. In this episode, we cover: 01:05 Three main influencer categories: pricing and risk assessment 06:50 Pros and cons of YouTube influencers 07:45 Pros and cons of social media influencers 08:52 Pros and cons of podcast advertising 09:48 The "Diversify, Multiply, and Amplify" strategy 11:50 Why YouTube is the wave of the future 13:12 How to identify and invest in micro-creators before they blow up 14:02 Using tools like Socialblade.com for influencer research 15:58 Negotiating rates based on influencer growth and performance Connect with Me! https://www.instagram.com/joeyvaillancourt/ https://www.facebook.com/joey.vaillancourt.9/ https://www.linkedin.com/in/joey-vaillancourt/ https://www.youtube.com/@partnerupprofits https://www.partnerupprofits.com

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This episode is 24 minutes long.

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This episode was published on July 15, 2024.

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