520. What AI Knows About You with Dixon Jones

The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search Personality of the Year, shares how large language models make purchasing recommendations based on entity knowledge, not keyword rankings. Here's the reality: When someone asks ChatGPT or Claude for business recommendations, the decision happens in the AI response - not after clicking your website. Dixon's new tool audits what AI actually knows about your business versus competitors, revealing critical gaps that could cost you customers. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/520.