521. From Hobby to Empire: A Case Study with Greg Merrilees

from Marketing Speak® · host Stephan Spencer

While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google's traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/521.

Episode metadata supplied by the publisher feed · Published Oct 1, 2025

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521. From Hobby to Empire: A Case Study with Greg Merrilees

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