524. Stop Setting 5 Year Goals with Todd Herman

Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus.  No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home for me:  → Your calendar reveals whether you're getting results  → Most "goals" are actually just projects—and the distinction matters enormously  → Theme days (Marketing Mondays, Financial Fridays) create momentum through batching  → Meetings without all decision-makers present are just expensive gossip sessions If you're ready to graduate from anecdotal success stories to science-backed systems, this episode is essential listening. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/524.