53. From Zero to Millions: The Business Side of the HERself Podcast with Amy Kiefer and Abby Green

I’m so excited to welcome the very first guests of the Pivot Ball Change podcast relaunch: Amy Kiefer and Abby Green, the dynamic duo behind the HERself podcast. With over 4 million downloads, more than 320 episodes, and a spot in the top 0.4% of podcasts globally, Amy and Abby are sharing what goes on behind the scenes of building, growing, and monetizing a wildly successful show. As longtime clients of Pivot Ball Change, they also give an honest look at what its like to work with us as their podcast editor.In this episode, we dive into how they went from making no money on the podcast to building multiple profitable revenue streams, what brands and agencies actually look for when considering partnerships, and why consistency matters more than downloads early on. Amy and Abby also break down pitching dream guests, choosing between guest-based and solo episodes, using social media intentionally, hiring support for your podcast, and what it looks like to sustainably grow a team. We wrap with their fun “3 F’s,” including favorite recipes, simple fashion tips, and what they’re currently doing just for fun.Topics We CoverHow the HERself podcast monetized after starting from zeroWhat brands look for before sponsoring a podcastWhat a 360 deal is and how podcast agencies workHow to land dream guests with genuine, effective pitchesUsing social proof to secure better guests and opportunitiesThe role of social media in authentic podcast growthGuest-based shows vs. solo episodes and choosing the right formatBuilding confidence to show up for solo episodesMonetizing a podcast with Patreon and membershipsHow Amy and Abby plan topics, write scripts, and prep episodesWhen to hire for your podcast and how to start smallThe benefits of hiring an editor and delegating productionTrusting support teams and letting go of controlThe HERself hosts’ “3 F’s”: food, fashion, and funJoin the HERself community on Patreon: https://www.patreon.com/herselfpodcastAbby’s Energy Balls Recipe: https://www.instagram.com/reels/DImX5NfRjOH/Abby’s Tuscan Chicken Recipe: https://www.instagram.com/reels/CkHspG1KHEE/Listen to episode #322 of the HERself podcast: https://pscrb.fm/rss/p/https://arttrk.com/p/ADCT2/www.buzzsprout.com/745205/episodes/18553044-322-how-to-have-fun-inside-your-relationship.mp3?download=trueSponsors:Visit CASACAMPO'S website: https://visitcasacampo.com/Follow CASACAMPO on Instagram:  https://www.instagram.com/visitcasacampo/Let’s Connect!Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/Riverside: https://riverside.sjv.io/c/6950782/2183832/28064