Pivot Ball Change

In this episode, Meredith Sibley, a social media marketing expert and founder of Flux Creative Solutions, shares valuable insights on how podcasters can leverage social media and content creation to grow their audience. Topics include social media strategies, ad campaigns, and overcoming imposter syndrome.Key Topics Covered:On-site content creation for clients.Social media platform strategies for podcasters.Effective use of ads and boosting posts.Building community and listener engagement.Overcoming imposter syndrome in content creation.Follow Meredith on Instagram: https://www.instagram.com/flux_creativesolutions/Follow Meredith on Facebook: https://www.facebook.com/search/top?q=flux%20creative%20solutionsMeredith's Website:https://www.fluxcreativesolutions.com/Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

In this episode, I sit down with Shannon Leyko, host of The Paring Down Podcast, who has built a top-performing show with over one million downloads, a 700,000+ audience across platforms, and a book deal with Penguin Random House releasing in Spring 2027. Shannon shares a refreshingly honest look at what it really takes to grow a podcast into a business asset, without overcomplicating the process. We talk about building momentum from scratch, the long game of consistency, and how strategic visibility can open doors you never expected. If you are a business owner who wants your podcast to do more than just exist, this conversation will show you what is actually possible when you treat it like a growth tool.Key topics covered in this episode:• The mindset shift that separates hobby podcasters from growth-focused CEOs• How her pageant background shaped her confidence, presence, and communication style• What it looked like to create content when no one was watching• The exact moment she realized her podcast had real business potential• How she approached pitching herself before opportunities came to her• What a podcast network actually handles and why it matters• The behind-the-scenes structure required to sustain a high-volume release schedule• The role long-term vision played in turning content into a multi-platform brandLinks & Resources:Listen to Shannon’s Podcast: https://shannonleyko.com/paring-down-podcastFollow Shannon on Instagram: https://www.instagram.com/shannonleyko/Visit Shannon’s Website: https://shannonleyko.com/Orzo Recipe: https://www.tiktok.com/@saltandsagenutrition/video/7542966188297456909?_r=1&_t=ZP-95vFBLCYu7zQuince Discount Code: https://www.quince.com/women/best-sellers?utm_source=veritone&utm_medium=podcast&utm_campaign=paringLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Fresh off the Sister Circle Summit in La Crosse, where I had the opportunity to be a featured panelist, I’m breaking down the biggest takeaways for podcasters who want real growth. This episode highlights why attending live, in-person events is one of the most effective ways to build meaningful connections, attract aligned listeners, and create tangible momentum for your show. From meeting potential guests who are far more likely to say yes, to connecting with past guests like Stephanie Ross in real life, the impact goes far beyond what can happen online. I’m also sharing how I approached the event strategically so I could see a return on my investment before even leaving, along with the behind-the-scenes strategies that made this event so successful and how it’s inspiring me to think bigger about hosting my own.Topics Covered:Why in-person events make it easier to book high-quality podcast guests.How live events help you attract aligned, engaged followers.The value of meeting past podcast guests face-to-face.How to connect with event hosts without taking up too much of their time.The exact prep work that helped generate ROI before leaving the event.Behind-the-scenes strategies used to sell tickets and book speakers.Why pre-event calls can elevate your entire experience.A fresh perspective shift on podcast growth after attending live events.A hot take on why attending events alone can be more impactful.Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Meet the team behind Pivot Ball Change. In this episode, I sit down with my two editors, Becca and Paige, for a behind-the-scenes look at how they each got into podcast editing, what it’s really like working inside the business, and how this role fits into their lives as busy moms. We talk candidly about their different hiring experiences, what it takes to build trust on a small team, and how I stay connected to clients while remaining hands-off in the day-to-day. If you’ve ever been curious about outsourcing your podcast or breaking into the editing world yourself, this conversation offers both transparency and practical insight.Key Topics Covered:How Paige joined Pivot Ball Change through a simple Instagram connection.Hiring before maternity leave and building a team you trust.My hands-off leadership style and why trust is everything.Becca’s experience being hired through a more traditional interview process.Starting podcast editing with no prior experience and learning by doing.What onboarding and training looks like inside Pivot Ball Change.What happens after I hand off a show to my team.Staying connected with clients while not managing every detail.Behind-the-scenes realities of working with influencers.Why podcast editing is a flexible, work-from-anywhere job for moms.Advice for getting started in the podcast editing industry.Becca and Paige’s “4 F’s”: food, fashion, fun, and future plans.Links & Resources:Follow Paige on Instagram: https://www.instagram.com/lecksgetcozy/How to Edit Podcasts Guide: https://www.pivotballchange.com/howtoeditpodcasts/p/how-to-edit-podcasts-with-pivot-ball-changeLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

A 15-person family vacation to Florida sounds dreamy… until you’re an introverted homebody traveling with a one-year-old and way outside your normal routine. In this episode, I’m giving you the full, unfiltered recap of our big family trip, from the wins that made it all worth it to the moments where I completely unraveled. I’m sharing what worked, what didn’t, what I’d absolutely do again, and what I’d rethink next time, along with answers to your questions about traveling with a large group and little kids. If you’ve ever wondered whether a trip like this is actually relaxing or just a different kind of work, this one’s for you.Key Topics Covered:What it’s really like traveling with a 15-person family group as an introvert.Flying in and out of a small airport and why it made a huge difference.Why our Florida location worked so well for a Disney and beach combo trip.Airbnb logistics when traveling with a large group and young kids.How I prepped snacks, toys, and activities to keep our kids entertained.Navigating the airport and flight with a one-year-old, including seating tips.The car rental service we tried and would recommend.Our day trip to Universal and the most “go with the flow” decision I made.Why packing our entire medicine cabinet ended up being a lifesaver.The reality of disrupted sleep schedules and how it impacted the trip.The moments I lost it and what they taught me about my limits.The internal struggle of saying yes to a trip like this for your kids.Links:The Last Mrs. Parish: https://amzn.to/47P9kQ1Travel Sweat Suit: https://amzn.to/4sfhf0lMom-friendly Swimsuit: https://amzn.to/4si7dLOLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

What happens when a big entrepreneurial dream meets a partner who sees the world through a financial lens? In this conversation, I’m joined by my husband, Travis, the numbers guy behind Pivot Ball Change and the person I turn to for honest feedback, financial guidance, and support through every stage of business ownership. We’re sharing a real, behind-the-scenes look at what it’s like to build a business within a marriage when you think very differently, from how we met and how our upbringings shaped our views on money, to the emotional and financial realities of me leaving my stable HR career to go all in on my business. This episode is an honest look at the conversations couples aren’t having enough, and why they matter more than you think.In this episode, we cover:What it’s like to be married to someone who approaches ideas and risk completely differentlyTravis’s perspective on how we met and what initially attracted us to each otherHow our childhood experiences shaped our beliefs and communication around moneyWhy your partner’s response to a business idea can influence whether it ever comes to lifeWhat those early conversations about starting a business actually look like behind the scenesThe emotional and financial realities of leaving a stable career to go all in on entrepreneurshipTravis’s honest experience navigating the shift from dual income to relying on one businessThe mindset shift that helped him feel more comfortable with risk and uncertaintyHow our dreams differ when it comes to living for now versus planning for the futureWays we support each other even when our goals don’t look the sameFinancial strategies and tax write-offs we’ve used within the businessHow Travis has helped me save money and make smarter financial decisionsStarting a custodial Roth IRA and thinking long term for our kidsLearning how to receive feedback on something that feels deeply personalListen to Episode 51 of the PBC Podcast: https://www.pivotballchange.com/podcast-1/47-finding-my-pink-again-why-im-bringing-pivot-ball-change-back-24p45-eaesj-ksjtj-ygxw2Riverside Referral Code: https://riverside.sjv.io/WOXq0PGet your copy of the Pivot Ball Change Editing Guide: https://www.pivotballchange.com/howtoeditpodcasts/p/how-to-edit-podcasts-with-pivot-ball-changeLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

What does it really look like to start a podcast while raising a family, and is it worth it if it is not making money yet? In this episode, I am joined by my first international guest, Victoria Phipps, host of the Mum Means Business podcast, who joins us from the UK. She is a mom of two, a business owner, and someone who instantly feels like a longtime friend. Victoria shares the honest behind the scenes reality of launching her podcast, from the tools she invested in to how she is thinking about monetization in the early stages. We also talk about identity and how easy it is to lose sight of who you were before becoming a mom, and why creating something that is just yours matters. Together, we unpack the pressure to justify the time spent on a podcast that is not yet generating income, the importance of following what feels fun, and the confidence that comes from simply starting. We also get into the real logistics of making a podcast happen with young kids at home, from childcare to scheduling challenges, and why continuing to prioritize your creative outlet ultimately makes you a better mom.Key Topics CoveredLaunching a podcast as a busy mom.The early stages of podcast monetization.Tools and resources worth investing in when starting a podcast.Reconnecting with your identity after motherhood.Building a business while raising young children.Using your podcast to nurture and convert your audience.Letting go of the pressure for immediate ROI.Gaining confidence through podcasting.The logistics of recording with kids at home.Why creative outlets make you a better mom.Links:Follow Victoria on Instagram: https://www.instagram.com/victoriaphippsmbe/Follow Mum Means Business on Instagram: https://www.instagram.com/mummeansbusinesspodcast/Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Great podcast hosts know how to guide a conversation in a way that feels natural, thoughtful, and deeply engaging, and today’s guest does exactly that. I’m joined by my friend and fellow podcaster, Liz Emmerich, a professional clinical counselor, registered play therapist, mom of three boys, and the host of the Experience Motherhood podcast. Liz shares how she approaches podcasting while balancing life as a mom, especially during seasons when childcare is limited. We talk about the “both/and” reality many mothers experience: wanting to be fully present with their children while also pursuing meaningful passions outside of motherhood. Liz also opens up about stepping away from social media to focus on building her email list, the strategies that have helped her grow it, and how she decided it was worth investing in outsourcing her podcast editing. Along the way, she shares how her background as a therapist shapes the thoughtful questions she asks guests, how she’s landed some impressive names on her show, and what goals she has for her podcast this year.In this episode, we cover:• Why the “both/and” mindset resonates so deeply with moms who want to nurture their families while pursuing personal passions.• Liz’s realistic approach to podcasting during seasons with less childcare.• The strategies she used to grow her email list after stepping back from social media.• How she decided outsourcing podcast editing was a worthwhile investment as a frugal business owner.• What therapists understand about asking better questions and how it translates to stronger podcast interviews.• Liz’s authentic approach to inviting well known guests onto her podcast.• What has been more challenging about podcasting than she originally expected.• Her goals for the Experience Motherhood podcast this year.• A new goal for the Pivot Ball Change network that will support all podcasts inside the community.Links & Resources:Liz’s Mexican Stuffed Shells Recipe: https://www.thewaytohisheartblog.com/mexican-stuffed-shells/Read The Wishing Game: https://amzn.to/3PzhWUsFollow Liz on Instagram: https://www.instagram.com/experiencemotherhood/Listen to Liz’s Podcast: https://podcasts.apple.com/us/podcast/experience-motherhood/id1678603043Join Liz’s Email List: https://experiencemotherhood.myflodesk.com/kac05b818mLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

What does it really look like to pause something successful, trust your gut, and come back even stronger? I’m joined by powerhouse entrepreneur Stephanie Ross, CEO of Small Business Sister Circle, author, podcast host, realtor, and mom, to unpack her bold podcast rebrand and relaunch. Stephanie shares what led her to step away, why now was the right time to return, and how she approached this new season differently by recording the audio version of her book through her show, leaning into more solo episodes, implementing affiliate ad partnerships, and hiring support. We also dive into what it truly takes to host a large-scale event like the upcoming Sister Circle Summit in La Crosse, Wisconsin, from the pressure of year six to the energy required to create a safe and transformative space. Our conversation expands into the realities of motherhood and entrepreneurship, how becoming a mom reshapes your capacity and definition of success, and why protecting your energy as a leader matters more than ever.Key Topics Covered:The mindset behind choosing a strategic pause instead of pushing through burnout.Lessons learned from hosting a multi-day summit in a small-town market.Why delegation becomes non-negotiable as your event and business grow.The internal pressure that increases with longevity and reputation.How to intentionally prepare before attending a live event to maximize ROI.A practical strategy for introverts to confidently enter high-energy networking spaces.Balancing visibility with privacy as the face of a community.Navigating evolving ambition alongside changing seasons of life.Links & Resources:Riverside Referral Code: https://riverside.sjv.io/WOXq0PGet your copy of the Pivot Ball Change Editing Guide: https://www.pivotballchange.com/howtoeditpodcasts/p/how-to-edit-podcasts-with-pivot-ball-changeUse code KRYSTLE to get $50 off your Sister Circle Summit Ticket: https://sistercircle.co/home/?page_id=2317Follow Stephanie on Instagram: https://www.instagram.com/stephanieleaross/Visit Stephanie’s Website: https://www.stephanieleaross.com/Follow Small Business Sister Circle on Instagram: https://www.instagram.com/smallbusiness.sistercircle/Get Your Copy of Stephanie’s Book, Seasons of a Soul-preneur, Here: Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Growing a podcast while raising two young kids and running a business is no small feat, but Caitlin Sloan proves it can be done with the right systems and strategy. In this episode, I sit down with the host of The Brainy Ballerina podcast and founder of The Brainy Ballerina to unpack the exponential growth she has experienced over the past year and the intentional moves behind it. Based in Madison, Wisconsin, where she also teaches for Madison Ballet, Caitlin shares how her show has elevated her authority in the ballet world, attracted sponsors, and become a powerful extension of her brand. We also have a full circle moment connecting over our shared ballet roots, which makes this conversation even more special.Key topics covered:• The systems she uses to maintain weekly consistency as a CEO and mom of two.• How she strategically encourages guests to promote their episodes.• A creative review strategy that led to a surge in five star ratings.• Where imposter syndrome shows up for her and how she works through it.• Her unconventional approach to booking high quality guests.• A social media carousel concept that converts followers into listeners.• The sponsor outreach template that helped her confidently land partnerships.• Why outsourcing one episode per month was financially smarter than doing it all herself.• What the transition to working with Pivot Ball Change looked like behind the scenes.Links & Resources:Riverside Referral Code: https://riverside.sjv.io/WOXq0PCalf Friendly Boots: https://www.dolcevita.com/products/gyra-wide-calf-boots-dk-brown-suede?_gl=1%2Aym6c6o%2A_up%2AMQ..%2A_gs%2AMQ..?utm_medium=affiliate&utm_source=rakuten&utm_content=LTK&ranMID=41563&ranSiteID=QFGLnEolOWg-46rrQwPW759A.sS0EcJtkgJoin The Brainy Ballerina Book Club: https://www.thebrainyballerina.com/the-brainy-ballerina-book-club?srsltid=AfmBOoptFWrWM27cc3BV2wsjSo16bt4k-UNNoa6ojVkK1ePX-cR2YiRHFollow Caitlin on Instagram: https://www.instagram.com/thebrainyballerina/Follow Cailtin on Facebook: https://www.facebook.com/thebrainyballerinaVisit Caitlin’s Website: https://www.thebrainyballerina.com/Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

The word that has been buzzing in my head lately is autonomy. In this solo episode, I open up about what has felt especially hard in this season of motherhood and why reclaiming even small pieces of independence can feel transformative. I share personal life updates, reflect on growth inside my business, and walk you through some behind-the-scenes podcast strategy including branding, monetization, downloads, and ranking. Plus, I celebrate hitting a 2026 goal early and invite you into what comes next before wrapping with this week’s 4 F’s: food, fun, fashion, and fiction.Key Topics Covered• A vulnerable reflection on parenting and the tension of losing personal autonomy• The launch timeline for a brand new show joining Pivot Ball Change• Whether you should refresh your podcast cover art and how to decide• What a master intro is and why it strengthens your show’s professionalism• How many ads are appropriate and the best placement within an episode• Why you shouldn’t skip ads as a listener• Listener question: Do guest interviews increase downloads?• My most downloaded episodes so far and what they reveal• How podcast categories impact rankings and discoverability• The 2026 goal I already achieved and how you can be part of what’s next• A sheet pan gnocchi recipe and a surprisingly addictive kale salad• Fashion brands I’m loving as a mom in this season• Home decor recommendations that elevate everyday spaces• Current TV shows and a fiction read I can’t put downLinks & Resources:Riverside Referral Code: https://riverside.sjv.io/WOXq0PAutonomy Article: https://theeverymom.com/loss-of-autonomy-motherhood/?utm_source=instagram&utm_medium=linkinbio&utm_campaign=teamCaroline Chambers Substack (sheet pan gnocchi & kale salad): https://whattocook.substack.com/Uncommon James Candle: https://uncommonjames.com/products/warm-sugar-cookies-candleLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Sometimes the hardest diagnosis becomes the clearest calling. In honor of Heart Health Awareness Month, I’m joined by Katelyn McMahan, host of Tiny Little Hearts, who shares how her daughter Goldie’s severe congenital heart defect diagnosis at 18 weeks changed the trajectory of her life and ultimately inspired her to create the very community she couldn’t find. We talk about what it was like for her to launch her podcast with the support of Pivot Ball Change, how investing in help gave her clarity and accountability, and why she later chose to take ownership of her editing using our guide. From unexpected friendships and speaking opportunities to landing her first affiliate partner, Katelyn’s story is a powerful reminder that purpose can rise from the most painful seasons. She also opens up about Goldie’s feeding journey, life with a G-tube, and shares a few personal favorites you’ll love.Key Topics CoveredGoldie’s severe CHD diagnosis at 18 weeks and how it reshaped Katelyn’s lifeWhy Katelyn created Tiny Little Hearts when she couldn’t find the support she neededThe emotional and logistical overwhelm of launching a podcastWhat it was like working with Pivot Ball Change from day oneThe accountability factor that comes with investing in podcast supportHow the Pivot Ball Change editing guide empowered Katelyn to edit her own episodesThe unexpected community and friendships formed through podcastingBeing invited to speak at two local heart walksMonetization, authenticity, and landing her first affiliate partnershipGoldie’s feeding journey and navigating life with a G-tubeAn amped up spaghetti bolognese recipe recommendationWhy Katelyn loves Nuuly and how she uses the subscription serviceLinks & Resources:Riverside Referral Code: https://riverside.sjv.io/WOXq0PGet your copy of the Pivot Ball Change Editing Guide: https://www.pivotballchange.com/howtoeditpodcasts/p/how-to-edit-podcasts-with-pivot-ball-changeLaunch your podcast with Pivot Ball Change today! https://www.pivotballchange.com/servicesNuuly: https://www.nuuly.com/rent/referrals/inviteListen to the Tiny Little Hearts Podcast: https://tr.ee/dDl4zwUjGxFollow Tiny Little Hearts on Instagram: https://www.instagram.com/tinylittleheartspodcast/Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

In this episode of Pivot Ball Change, I’m joined by Shanna Hutcheson, host of the Wellness for the Win podcast, registered dietitian, mom of two boys, and a creator known for showing up online with refreshing honesty. We talk about why podcasting does not have to be an all or nothing commitment, especially in seasons of life that require flexibility. Shanna shares her unexpected journey into becoming a medical mama, how that experience reshaped her priorities, and what it has looked like to let certain things go while still running a business and podcast. We also have a candid conversation about transparency online, monetizing through shared links without guilt, and the reality that podcasting takes far more time and strategy than most people expect. From delegating editing to choosing recording and hosting platforms, Shanna breaks down why podcasting is still worth the effort for her and what success looks like in this current stage of life.Key topics coveredAlternative podcasting schedules and formats that support busy seasonsShanna’s journey as a medical mama and how it changed her business prioritiesShowing up authentically online, even when life feels heavyNavigating monetization and affiliate income with honesty and transparencyThe real time investment required to run a successful podcastDelegation, strategy, and outsourcing podcast editingWhat it feels like to hand your podcast over to an editorThe low barrier to entry for starting a podcastRecording and hosting platforms Shanna recommendsDefining podcast success based on your current season of lifeLinks:Get Shanna’s Orzo Recipe Here: https://wellnessforthewin.com/one-pot-italian-chicken-sausage-with-orzo/Follow Shanna on Instagram: https://www.instagram.com/wellnessforthewin/Shanna’s Blog: https://wellnessforthewin.com/Listen to the Wellness for the Win Podcast: https://tr.ee/OO_eYEHHq_Sponsor:Visit CASACAMPO'S website: https://visitcasacampo.com/Follow CASACAMPO on Instagram:  https://www.instagram.com/visitcasacampo/Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

What do you get when you mix a CPA, a homeschooling mom of three, two podcasts, and a “try anything once” mindset? In today’s episode, I’m joined by my friend Teran Sands - CPA, content creator, and host of What Your CPA Wants You to Know and Well This Wasn’t the Plan. She shares what it’s like to co-host two different podcasts and how her path led her into podcasting in the first place. With over 364,000 Instagram followers and a rapidly growing online presence, Teran breaks down why she approached the launch of her second podcast differently than her first, why waiting for things to be perfect can hold you back, and how she treats her content like a real business by using data to guide growth. We also dive into navigating negative comments, why online success rarely happens overnight, and how consistency and experimentation fueled her momentum. We wrap things up with a live coaching session focused on monetizing her homeschooling podcast, giving you a behind-the-scenes look at the same strategic questions and ideas I use in my one-on-one podcast consultations. Key Topics CoveredCo-hosting multiple podcasts with different dynamicsLaunching a podcast before everything feels “perfect”Treating podcasting and content creation like a real businessHow to legally pay your children through your small businessHandling negative comments and online criticism as a creatorWhy growth on social media doesn’t happen overnightUsing analytics and numbers to guide content strategyOutsourcing podcast production and the time it can saveCreative and outside-the-box podcast monetization ideasLinks:Follow Teran on Instagram: https://www.instagram.com/teransands/Listen to Teran’s CPA Podcast: https://open.spotify.com/show/0NzUggPyGYZungtsy4yYB8?si=99c3daebbea04c25&nd=1&dlsi=5f9800eba7424a79Listen to Teran’s Homeschooling Podcast: https://podcasts.apple.com/us/podcast/well-this-wasnt-the-plan/id1832360658Teran’s Freezer Meal Prep: https://stan.store/teransands/p/get-my-freezer-meal-guide-now?fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnjIWzABVbPXgAJt9Zt0iyr9A7zTEAipRpxEyRe61fs8lIpttemxxPb0_tclg_aem_pmy6xSWhqkwV7FzMjdLl8QLet’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

I’m so excited to welcome the very first guests of the Pivot Ball Change podcast relaunch: Amy Kiefer and Abby Green, the dynamic duo behind the HERself podcast. With over 4 million downloads, more than 320 episodes, and a spot in the top 0.4% of podcasts globally, Amy and Abby are sharing what goes on behind the scenes of building, growing, and monetizing a wildly successful show. As longtime clients of Pivot Ball Change, they also give an honest look at what its like to work with us as their podcast editor.In this episode, we dive into how they went from making no money on the podcast to building multiple profitable revenue streams, what brands and agencies actually look for when considering partnerships, and why consistency matters more than downloads early on. Amy and Abby also break down pitching dream guests, choosing between guest-based and solo episodes, using social media intentionally, hiring support for your podcast, and what it looks like to sustainably grow a team. We wrap with their fun “3 F’s,” including favorite recipes, simple fashion tips, and what they’re currently doing just for fun.Topics We CoverHow the HERself podcast monetized after starting from zeroWhat brands look for before sponsoring a podcastWhat a 360 deal is and how podcast agencies workHow to land dream guests with genuine, effective pitchesUsing social proof to secure better guests and opportunitiesThe role of social media in authentic podcast growthGuest-based shows vs. solo episodes and choosing the right formatBuilding confidence to show up for solo episodesMonetizing a podcast with Patreon and membershipsHow Amy and Abby plan topics, write scripts, and prep episodesWhen to hire for your podcast and how to start smallThe benefits of hiring an editor and delegating productionTrusting support teams and letting go of controlThe HERself hosts’ “3 F’s”: food, fashion, and funJoin the HERself community on Patreon: https://www.patreon.com/herselfpodcastAbby’s Energy Balls Recipe: https://www.instagram.com/reels/DImX5NfRjOH/Abby’s Tuscan Chicken Recipe: https://www.instagram.com/reels/CkHspG1KHEE/Listen to episode #322 of the HERself podcast: https://pscrb.fm/rss/p/https://arttrk.com/p/ADCT2/www.buzzsprout.com/745205/episodes/18553044-322-how-to-have-fun-inside-your-relationship.mp3?download=trueSponsors:Visit CASACAMPO'S website: Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Podcasting is changing in real time, and if you’ve felt that shift lately, you’re not imagining it.In this episode of Pivot Ball Change, I’m digging into what’s happening in the podcasting industry right now and what it actually means for you as a host or business owner. From podcasts being recognized as an official Golden Globes category to the news of Jenna Kutcher shutting down her long-running show, we’re unpacking the signals that podcasting is evolving, not disappearing.I also answer a listener-submitted question around podcast guesting: how to spot whether a guest request is legitimate, how to pitch yourself in a way that stands out, and how to confidently recruit guests for your own show. If rejection has ever stopped you from putting yourself out there, we’re talking about that too. I share my thoughts on handling a “no,” when and how to follow up, and why this step alone could be what leads to your next yes.We zoom out even further to talk about AI and the future of podcasting. In a world that’s becoming increasingly automated, I explain why podcasting still matters and how it continues to create space for real, human connection in a way few platforms can.You’ll also hear real-time updates from my own business, including a follow-up on the giveaway strategy I shared last week and whether I’m calling it a win or a lesson. We talk about the power of tiny, daily habits, why consistency matters more than scale, and how simply getting your podcast in front of one new person every day can compound into massive growth over time. I also share a big, vulnerable goal I’ve set for 2026 and the fear that comes with saying it out loud.We wrap things up with Food, Fashion, Fun & Fiction. This week includes three easy recipe recommendations, a fashion hack I swear by for my kids’ clothes, a Spring Break life update that I need your advice on, and a book-to-movie adaptation that left me genuinely confused. I’d love to hear if you’ve read the book or watched the movie too.Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

If you’ve ever listened to a podcast intro and immediately thought, “Yep… that was written by ChatGPT,” you’re not alone. In this episode, I’m sharing a specific phrase I’ve personally used that’s a dead giveaway and what to do instead if you’re using AI to support your podcast workflow.After asking you on Instagram what you wanted to hear more of, the response was loud and clear: the finances behind Pivot Ball Change. So today, I’m pulling back the curtain and sharing real numbers, real timelines, and the real story behind how this business makes money.I walk you through how I structure my podcast episodes, the exact format I use to script my solo shows, and the tools I rely on to capture ideas so nothing gets lost. I also take you back to the very beginning of Pivot Ball Change—what the business looked like when I first started, how I made my first dollars as a podcaster, and the exact amounts I earned early on.You’ll hear how long it actually took me to reach full-time entrepreneurship (hint: much longer than the internet would have you believe), when and why I started offering podcast editing services, what I charged in the beginning versus what I charge now, and how my income compared to my dental career when I made the leap.I also break down my current pricing, why I charge a podcast launch fee, and how valuing my time has directly impacted my profitability. I share the systems I use to track profit and loss, invoice clients, accept payments, and manage payroll—along with why payroll is my biggest expense and why this business still has incredibly low overhead.Finally, I give updates on monetizing my own podcast, including how I’m pitching sponsors, what numbers I recommend sharing, a giveaway strategy I’m testing, and which analytics actually matter. I also explain why I’m now running ads for my own services inside my podcast—and how I’m tracking whether it leads to more one-on-one podcast consultations.If you’ve ever wondered what podcasting looks like behind the scenes as a real business, this episode is for you.Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

We’re jumping right into all things podcasting in this week’s episode of Pivot Ball Change. If you’ve been enjoying the first few episodes of the show, this is your friendly reminder that ratings and reviews truly make a difference. I break down how long it actually takes reviews to show up on Apple Podcasts and why they matter more than you might think, especially for newer shows.I also take you behind the scenes of how this episode was recorded while we’re on winter break, with my kids and husband home full-time. It’s a real-life look at what it can take to create content as a working mom and why flexibility isn’t just something I talk about — it’s something I actively live out in both my life and my business.In this episode, I share what the back-and-forth can look like as a podcast editor and why my schedule has to stay flexible depending on when client content comes in. I explain why Pivot Ball Change primarily works with moms and how flexibility is one of our core values, not just for ourselves but for the clients we serve. If you’re balancing business, motherhood, and creativity, this part of the conversation will feel especially relatable.One of our clients released a new episode this week that truly hit home for me while I was editing it. I share which episode it was and why I wish a conversation like that existed when I was navigating my own secondary infertility journey. I also get candid about losing a client and why it’s an important reminder that you won’t win everyone — and that doesn’t mean you’re failing. Plus, I share a very exciting announcement for the Pivot Ball Change network and introduce you to our newest client and why I’m so excited to be editing this show.If you’ve ever wondered what “good” podcast numbers actually look like, I pull back the curtain and share my own download numbers so far, how they compare to my Instagram following, and the other marketing tools I’m using to grow the show. I also talk through my plan for 2026 and what I’m hoping to experiment with to increase downloads. You’ll hear about all the ways you can work with us at Pivot Ball Change in 2026 if starting a podcast is one of your goals, including transparent pricing, services, and what I’m personally aiming for with this podcast next year.I also dive into a listener-submitted question about the fear of starting a podcast and worrying about what other people will think. I share my honest thoughts on navigating that fear, why it never fully goes away, and how learning to move forward anyway is often the most important part of the process.To wrap things up, I cover this week’s three F’s — food, fashion, and fun — and decided to switch things up by adding a fourth F: fiction. I share some of my favorite books from 2025, along with a few that didn’t quite live up to the hype. I talk about one habit that’s made a huge difference in how I approach food and feeding my family, along with a favorite crockpot recipe that’s perfect for busy weeks. And for fashion, I’m here to remind you that an all-black outfit will always be a Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Happy New Year’s Eve! This time of year can feel exciting, but it can also come with a lot of pressure—to reflect, set big goals, and start fresh all at once. In today’s episode, I want to remind you that you don’t have to do any of that. If goal setting feels like just one more thing on an already full plate, you’re allowed to opt out. And if you are craving something simple and meaningful, I share a gentle vision exercise toward the end of the episode that I’ve returned to many times throughout my life and always find impactful.I start the episode by sharing what we’re doing for New Year’s Eve this year—including the honest truth about how long it’s been since my husband and I have actually gone out together to celebrate. We’re spending the day at Sundara Spa in Wisconsin Dells, WI, and I’m sharing what I recommend you do (and don’t do) if you ever visit for the first time. We’re also heading out with friends for dinner and a night on the town, and I share the restaurant we’re checking out plus other ideas if you’re ever planning a night out in the Dells.I also dive into the reality of a 14-day break from school and daycare. If you’re looking for ways to keep your kids busy over a long break, I share what we’ll be doing—from library trips and children’s museums to indoor waterparks at local hotels. I also talk about something new I’m trying this year with our kids’ Christmas presents that I’m hoping buys us a little extra entertainment.Toward the end of the episode, I walk through a vision and goal exercise that invites you to dream without restrictions. If you plan to listen along, try to be somewhere you can write your answers down. I’ve listed the questions below so you can come back to them anytime.If you had no restrictions, what would you do? If you had all the time in the world, didn’t get paid, and your experience and education level didn’t matter, what would you do?What does it feel like to wake up every morning energized by what you do? What does that look like?What does your ideal day look like?What is the most important to you? What do you value most?Where do you live? The city? The country?What type of home do you live in? An apartment? A house? A cottage on a lake?Who lives in this home with you? Do you have children? Pets?What does your community feel like? What kind of groups are you a part of? Do you lead any of these activities?Do you volunteer any of your time?Do you work? If so, do you work from home? In an office? Part-time? From the beach?Do you travel? For work, pleasure, or adventure? Where do you travel to?What type of lifestyle do you live? Do you surf? Practice yoga? Create art? How or what do you do to take care of yourself?How do you spend your free time?What are you grateful for? How do you express this gratitude?Who do you really want to be?Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

It’s Christmas Eve, and if you celebrate, Merry Christmas! In this episode of Pivot Ball Change, I’m sharing a cozy, behind-the-scenes chat that blends podcasting tips with real life, holiday traditions, and a little festive fun.In the first part of the episode, I break down the podcast hosting platform I recommend, where to find your podcast analytics, and why I’m asking for your feedback on this show so I can continue creating episodes that truly serve you. I also share simple lighting tips for podcast reels that I learned from one of our clients, a holiday podcasting strategy to reduce your workload during a busy season, and the recording platform I use and recommend to all of my clients. We also talk about what podcast editing tools can and can’t do, why human editing still matters, and exactly how long your podcast intro should be and what it needs to include.Then I shift into real life outside of podcasting. I recap our son’s sixth birthday party, what went well, how I created the invitations, where we found decorations, and where we chose the easy button. I also share two mantras that help calm my anxiety when hosting people in our home and talk about something I tried for the very first time that felt surprisingly freeing.I walk you through our Christmas Eve traditions, how my husband and I divide and conquer gift responsibilities for our boys, what we get each other for Christmas, and how we intentionally end the night so we can slow down, exhale, and remember what the season is really about.We wrap things up with the three F’s: fashion, food, and fun. I share what I’m wearing for a fancy birthday dinner, a brand that’s currently catching my eye, how I’m hosting my own birthday party and bringing new friends together, my favorite restaurant recommendation in Wisconsin Dells, WI, a party recipe that was a hit at our son’s birthday, and the card game my family loves to play around the holidays. Bonus points if you’re a fellow Sheepshead player - let me know!Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Welcome back to Pivot Ball Change. After a three-year break, this episode is a reintroduction to my podcast and an invitation to start fresh together. Whether you’re brand new here or you’ve been listening since the beginning, I’m sharing who I am, where this show came from, and why now felt like the right time to bring it back.In this episode, I tell the origin story of Pivot Ball Change, including where the name comes from and how my background as a dancer, mom, and podcast editor shaped this space. I talk about the idea of “getting your pink back” as a mother and how that has looked for me during both of my postpartum seasons. I also walk through the many pivots my business has taken over the past few years and share behind-the-scenes updates from Pivot Ball Change today. I talk about the podcasts my team and I are currently editing, my thoughts on solo episodes versus guest interviews, and where I’m at with the mental load of motherhood during the holidays. I also share the internal communication tool we use in our business, what I believe is the ideal podcast episode length, and how longer episodes can actually create less work for you when used strategically.To wrap things up, I share a few personal favorites, including my very real postpartum jeans struggle and the pair I finally love, recipes we’ve been making lately, shows I’ve been binge-watching to fall asleep, and a podcast recommendation for anyone with a background in dance. This episode is part life update, part business insight, and part creative reset — and I’m so glad you’re here for it.Let’s Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/