53 - The IAB Creator Summit

from Irish Marketing Podcast Hosted by Tinpot Productions

On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns. Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, viewing transparent ad labeling as vital protection for their audience credibility while treating algorithm shifts as creative challenges. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin ▶️ Subscribe to our Youtube channel 📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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53 - The IAB Creator Summit

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This episode is 16 minutes long.

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This episode was published on September 10, 2026.

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