535. SEO in an AI World with Stephan Spencer

Is SEO dead in the age of AI? Not even close. Google's AI overviews are literally making up statistics, citing fake sources, and providing dangerous medical advice. People are actively searching "how to turn off AI overviews" because they can't trust the results. I had an incredible conversation with Samantha Riley on her podcast Influence By Design, where we broke down why SEO is more critical than ever. While Google Ads stop working the moment you stop paying, SEO builds an actual ASSET. An asset that appears on your balance sheet. An asset that generates traffic for months or years, even if you take time off. We covered:  ✅ The difference between "visitor authority" and "algorithmic authority."  ✅ Why your "Testimonials" page should be a "Results" page instead.  ✅ How to seed interviews to earn 5+ backlinks instead of just one. ✅ The trick questions to ask so you never get snookered by a bad SEO hire. If you're building on rented land (social media only), this episode is your wake-up call. Listen now!   The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/535.