#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. On the show you'll learn: How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from recent tests from 3 different clientsRob's 3 steps for achieving smart bidding success Plus, Rob provides his top tip for the audience. You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here. If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.