536. Intentional Marketing in the AI Era with Stephan Spencer

In a world where ChatGPT can write 50,000 words in 5 minutes, how do you create content that actually ranks and converts? In this week's Marketing Speak episode, I reveal my framework for the AI era—and it's not what you'd expect. Instead of fighting AI with more tactics, I advocate for plugging into "Universal Intelligence" for truly original insights, writing for the "linkerati" and not just your audience or search engines, creating curiosity gaps that make influencers unable to resist linking, and coordinating cross-channel campaigns that leverage social for SEO gains. I also explain why citation analysis—the origin of link-based algorithms—is becoming MORE crucial as Google's AI detects unnatural patterns across EVERYTHING, not just links, but correlation between on-page optimization and linking behavior. If your content isn't remarkable enough to be "worthy of remark," quantity is irrelevant. Gert Mellak joins me for this masterclass in intentional marketing strategy for empowered leaders who refuse to get lost in the AI noise. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/536.