#537 Why is Employer Branding Without Culture an Illusion, CLAUDIA TATTANELLI?

In this SAATKORN podcast episode, I’m talking to Claudia Tattanelli, founder of C-YourCulture and one of the most experienced global minds in employer branding and culture strategy. Claudia has spent almost three decades shaping the employer branding industry – from her time at Universum to building her own consultancy focused on authentic culture work. One quote that truly hit me: “If you promise something you can’t live internally, you’re doing yourself a disservice.