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#537 Why is Employer Branding Without Culture an Illusion, CLAUDIA TATTANELLI? episode artwork

EPISODE · Mar 18, 2026 · 34 MIN

#537 Why is Employer Branding Without Culture an Illusion, CLAUDIA TATTANELLI?

from SAATKORN · host Gero Hesse

In this SAATKORN podcast episode, I’m talking to Claudia Tattanelli, founder of C-YourCulture and one of the most experienced global minds in employer branding and culture strategy. Claudia has spent almost three decades shaping the employer branding industry – from her time at Universum to building her own consultancy focused on authentic culture work. One quote that truly hit me: “If you promise something you can’t live internally, you’re doing yourself a disservice.

What this episode covers

In this SAATKORN podcast episode, I’m talking to Claudia Tattanelli, founder of C-YourCulture and one of the most experienced global minds in employer branding and culture strategy. Claudia has spent almost three decades shaping the employer branding industry – from her time at Universum to building her own consultancy focused on authentic culture work. One quote that truly hit me: “If you promise something you can’t live internally, you’re doing yourself a disservice.

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#537 Why is Employer Branding Without Culture an Illusion, CLAUDIA TATTANELLI?

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This episode is 34 minutes long.

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This episode was published on March 18, 2026.

What is this episode about?

In this SAATKORN podcast episode, I’m talking to Claudia Tattanelli, founder of C-YourCulture and one of the most experienced global minds in employer branding and culture strategy. Claudia has spent almost three decades shaping the employer...

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