#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. On the show you’ll learn:What Schema Markup is and why it’s importantHow Schema is evolving and acceleratingHow marketers are using Schema todayHow to know what to optimise when it comes to SchemaWhere Martha sees Schema Markup heading in the futurePlus, Martha provides her top tip/key takeaway for the audience.If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here. Hosted on Acast. See acast.com/privacy for more information.