538: Need for Speed? Earn It First
from Renegade Marketers Unite Hosted by Drew Neisser
Urgency makes shortcuts awfully tempting. Find the problem, make the plan, get moving. But a little more work before the sprint can save a whole lot of fixing later. People, relationships, and processes all have to be ready to carry the speed. Get that setup right, and you can hit the gas with a much better chance of keeping the wheels on. In this episode, Drew talks with Anne Morriss, co-author of Move Fast and Fix Things, about what leaders need in place before they accelerate organizational change. They get into why the first problem you see can send you chasing the wrong fix, why the people you always turn to might be missing something important, and why CMOs have a particularly useful superpower when change gets messy. The same storytelling muscle used to move markets can help people inside the company understand where they are going and why the trip is worth taking. Three Ways Leaders Make Hard Problems Worse: Solving the wrong problem Relying too heavily on familiar networks Under-investing in storytelling and change communication What You'll Learn: How to spot your trust wobble across logic, authenticity, and empathy Why curiosity can reveal what judgment misses How to make clearer people decisions when waiting has a cost Why repetition matters when leading through uncertainty Hear how leaders can earn the right to move fast through organizational change. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
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