54. Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For

Want to land more brand deals, even with a small YouTube channel? In today's episode, I'm sharing the exact steps you can take to close more brand deals, even if you don't have a massive following. And here's the best part: your channel size could actually be your secret weapon!   If you're a brand looking to work with influencers, including YouTubers, listen up! I'm going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.   And don't go anywhere, because I'm saving the most valuable metric for last (spoiler alert: it's not subscriber count!). This "golden ticket" could be the key to unlocking a whole new world of opportunities for both influencers and brands alike. In this episode, we cover: 01:46 Step 1: Do subscribers matter? 02:17 Step 2: Consistency is key 03:10 Step 3: Analyzing views 04:05 Step 4: Pricing strategies 04:46 Step 5: Engagement metrics 05:29 Step 6: Ad saturation 06:33 Step 7: Finding brands to sponsor you 07:45 Step 8: Creative strategy 09:13 Step 9: Knowing your numbers 11:06 Step 10: The "golden ticket" metric 12:52 Case Study: Micro vs. Macro creators 16:20 How to calculate channel growth percentage 17:43 Crafting the perfect offer   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits https://www.partnerupprofits.com/branddeals