#54 The Biggest Mistakes Travel Agency Owners are Making in Their Marketing with Sandra Mclemore

This week I was joined by Sandra Mclemore of Travel Marketing and Media. We had a great discussion about what it means to market your travel agency. Why having a list is so important and the biggest mistakes that new advisors and travel agency owners make when building their marketing strategy.  No one would open a restaurant without knowing how much the margins were, what product and staffing costs were or how much it would cost to market. In this episode, Sandra breaks down the numbers you need to know to make decisions about your travel business to be profitable. Want to connect with Sandra and the gang at TMM? Check them out here:  www.travelmarketingandmedia.com/events - to sync your calendar with our free training and workshop schedule. Check out the Travel Marketing and Media podcast:  www.travelmarketingandmedia.com/podcastWe also have a FB group that only focuses on getting new clients. You are welcome to join that. It does not focus on Canva so you should stay here for that.   www.facebook.com/groups/travelagentmediaandmarketing