EPISODE · Mar 22, 2024 · 14 MIN
#54 The Challenge of Simplicity
from The Irresistible Marketing Pod · host Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader Sources of The Stats I Reference In This Episode 🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448 🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/ 🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
What this episode covers
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader Sources of The Stats I Reference In This Episode 🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448 🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/ 🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
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#54 The Challenge of Simplicity
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