54. The Missing Step Between Getting Seen & Getting Sales

Episode Summary: Many product-based business owners are showing up consistently, creating content, and getting traffic, yet their sales still aren’t where they want them to be. This episode uncovers why visibility alone isn’t enough and introduces the often-missing piece in the business funnel: the nurture phase. Chontelle explains how this middle step, nurture and convert. It is what transforms attention into revenue. She shares three actionable strategies to help ecommerce founders build trust, connection, and consistent conversions without burning out or starting from scratch each month. Listeners will gain a clear understanding of how to bridge the gap between awareness and sales using simple, repeatable tactics that drive results. In This Episode, Chontelle Covers: Why getting more traffic isn't the solution to low sales The role of the nurture phase in a functioning sales funnel The three core strategies of her Nurture & Convert framework: A set-and-forget social media strategy using high-performing content Humanising your brand through personal connection points Using weekly email campaigns to build trust and drive conversions The psychology behind why people buy, including scarcity, exclusivity, and urgency Listeners Will Walk Away With: A clear understanding of the middle step in their sales process Immediate strategies to build connection and convert existing traffic A framework for creating consistent sales without constantly chasing new followers Join Chontelle's Lunch & Learn Request access to the Side Hustle to Six Figures Facebook group. It's free and Chontelle goes live to share her tips regularly inside.