#54 - Thibault Besson Magdelain - (SEO + IA = GEO)

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Dans cet épisode d’Edge., je reçois Thibault, fondateur de Sorank, un logiciel SEO + IA dédié aux agences, entrepreneur à 23 ans, aujourd’hui basé à Budapest.Très tôt confronté à l’instabilité financière, Thibault développe une obsession :comprendre les systèmes qui permettent de créer de la stabilité, de la performance et de l’indépendance.Dans cet échange, on revient sur :son parcours entre voyages, galères et apprentissage sur le terraince que les agences SEO ne disent pas sur le niveau réel de travail et d’exigencepourquoi le SEO est avant tout une discipline de process, pas de créativitéla différence entre SEO et GEO (référencement dans les IA comme ChatGPT)comment les IA redéfinissent totalement l’acquisition et la notoriété des entreprisespourquoi “suivre sa passion” est souvent un très mauvais conseil en businessOn parle aussi de sport, de marathon, de discipline quotidienne, de sacrifices, et d’un principe clé :“on peut tout avoir, mais pas en même temps”.Un épisode très concret, orienté stratégie, systèmes et lucidité entrepreneuriale.

Episode metadata supplied by the publisher feed · Published Jan 23, 2026

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#54 - Thibault Besson Magdelain - (SEO + IA = GEO)

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