#540 - Amazon Title Changes Are Coming: What Sellers Must Do

Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon’s AI from making costly changes to your product titles. Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon’s AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured. In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon’s proposed AI changes inside Seller Central. While Amazon’s recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product’s relevancy signal.   For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10’s new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon’s new character limits.   Amazon’s update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon’s AI to decide how your products should be presented. Take control of your listings before the changes take effect. In episode 540 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - The July 27 Amazon Title Requirements 01:14 - How Titles And Item Highlights Will Be Split 03:00 - Why Product Titles Matter For Amazon SEO 04:30 - What To Include In The First 75 Characters 05:00 - Previewing Amazon’s AI Title Changes 07:22 - How Amazon’s AI Can Remove Important Keywords 09:19 - The 14-Day Review And Approval Period 10:42 - Helium 10’s New Bulk Optimize Titles Feature 11:55 - Amazon AI Versus Helium 10’s Recommendations 12:50 - Syncing Optimized Titles Directly To Amazon 13:55 - Save 20% On The Diamond Plan With This Discount Code 15:39 - Creating New Listings Under The Updated Format 17:42 - Final Title Optimization Checklist